Analyst: Apple iPad 3, mini 7-inch iPad coming

“It’s a rumor that won’t die: Apple and a 7-inch iPad,” Nathan Olivarez-Giles reports for The Los Angeles Times.

“On Thursday, Ezra Gottheil, an analyst with Technology Business Research, told Computerworld that he expects Apple to release an iPad in a 7-inch screen size later this year, after a speculated March introduction of an iPad 3 with a 9.7-inch touchscreen,” Olivarez-Giles reports. “The late Steve Jobs, Apple’s co-founder and longtime CEO, also shot down the idea of a 7-inch iPad stating that, at that size, ‘the screen is too small to express the software.’ But Gottheil told Computerworld that he thinks Apple will bring a 7-inch variation of its next iPad to market and that the smaller iPad could ship alongside a case that integrates a keyboard as an accessory, too.”

Olivarez-Giles reports, “‘I believe that’s always been in the plan,’ Gottheil said in the report. ‘Actually, that’s a good form factor for some users, and although they will also charge a premium above other similar-sized tablets, they want to protect that price flank.'”

Read more in the full article here.


  1. See, here’s a way I think that Apple can both belittle the Kindle and compete with it at the same time:

    release a 7 inch iPod HD. Don’t call it an iPad, call it an iPod.

    Standardize the iPod Touch at the existing size with 8GB at $149, and then have 7 inch models at the current prices for 8/16/32 touches.

    That would substantially dent sales of the Kindle, kill demands to produce an undersized iPad, and would kill off the idea of the Fire being an iPad competitor–there would no longer being any way to describe it as affordable iPad alternative, it would suddenly be stuck as an overly thick, overly heavy, slow and clunky fake ipod.

    1. Opj, I have been thinking along these lines since the giant sized android phones started to appear. I figured that Apple would come up with five inch+ iPod touch and position it as more of a game device. With a retina display (and sandpapered fingers) it would make a pretty good reader and more portable, and presumably cheaper iPad.

  2. Here we go with this rumor again… I want to see the 7in iPad rumor combined with the 4in iPhone rumor.

    Just to see if anyone would notice how silly they both seem when put next to each other.

    The two products as they stand today, are significantly different from each other. They leave the buyer with zero doubt and remorse in true Apple style.

    I don’t think the sales guys and/or analysts think that far into it.

  3. How much cheaper is it to produce a 7″ iPad? Not much. Apple will defend the lower price range with a 9.7″ iPad and the current resolution.

    The software experience will suck on a 7″. It’s another form factor for developers. No, it will not happen. Steve was right: 7″ is dead on arrival.

      1. Yah, a modem, that’s the ticket, and lets see the list
        a docking port, a dongle, two USB ports, a stylus, a keyboard, flash support, a game cartridge support, an external drive port for floppy disks, a mouse port, coupons, and…and.. A pony. Yah that’s the ticket. And if this phantom 7″ screen really shows up the marketing model has already been demonstrated. You can try to dump this pig for $99.

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