IHS: Microsoft’s Windows Phone to bump iPhone for second place in 2015 market share

“Thanks mainly to the new Lumia 900 and Nokia, Windows Phone could represent nearly 17% of the smartphones shipped in 2015, edging out Apple’s iPhone for the second-place ranking behind Android smartphones,” Matt Hamblen reports for Computerworld.

“That’s the view of analysts at IHS (formerly iSuppli) who are well aware that Windows Phone made up only 1.9% of the market for all of 2011, with Apple’s iOS at 18% and Android smartphones by all makers at 47.4%,” Hamblen reports. “(Note: Apple’s iPhone share surged to 44% in the fourth quarter, according to Nielsen and others.)”

Hamblen reports, “IHS said Thursday that Windows Phone will reach 16.7% of market share in 2015, behind first-ranked Android at 58.1% and just slightly ahead of iOS at 16.6%.”

Read more in the full article here.

MacDailyNews Take: Could happen, if the courts and royalties debilitate Android to the point where Windows Phone becomes more attractive to the iPhone wannabes of the world (Samsung, HTC, etc.). We’re talking unit share here, not profit share, where Apple rules and will continue to rule regardless of the veracity of IHS’s very-much-iCal’ed prediction.

80 Comments

  1. The link is to Apple not to IHS

    What about BB, and I am no BB fan. Yes the have big problems and are loosing ground quickly; however they have more market share then Win. They have a strong business following that MS never had and Android is not braking in easily. BB has been changing quickly. They have made lots of mistakes, but you can buy several different ones at all price points, in every market. WP7 not even close. When MS can outsell BB then they will have a future, and they better do it by 2015.

  2. NPD: Apple iOS market share jumps from 26% to 43%, Android plummets from 60% to 47%
    Monday, January 9, 2012 · 3:44 pm · 26 Comments
    Apparently IHS hasn’t read the NPD report (MDN) above.

    According to the NPD report Apple has the Top 3 Models of phones for Oct/Nov 2011
    #1 iPhone 4S
    #2 iPhone 4
    #3 iPhone 3GS
    #4 Samsung Galaxy S 4G
    #5 Samsung Galaxy S II
    Notice ranking is by Model and not Apple vs Android.
    Also note the headline reads that market share for Android plummeted (not just dipped.)

    Just remember, “there are lies, dammed lies, and statistics.” 🙂

  3. MS’s problem has been they have to charge for their phone OS. Now that they own (?) Nokia they could come out with some good phones that people are willing to pay for and make a bit of money. It all seems to depend on the quality of the phone, the app store, the voice technology, the race with Apple and others for the newest and best. We will see.

  4. The rows-of-icons format, used by iPhone and Android, is getting boring. The files are novel, because the tiles can have moving information.

    Windows 8 could be a shift in the game, because Win8 might trigger a halo effect for people who like the idea of their phones syncing with their Windows desktop.

    Windows 8 for desktop and tablets could go down well with the majority of users who need something that’s adequate (remember, Microsoft can steamroll Apple, as long as its products are adequate. MS does not need to be beter than Apple).

    So we’ll get a better picture of future trends about a year into Windows 8, in my view.

    1. iPhone’s icon format is not getting boring but I’ve got even more shocking news for you.

      You can sync your iPhones with a Windows computer. You could have been doing that since 2007 if you had a clue.

  5. nah – it’s going to mature into the iPod market – iOS will have 55-65% and the Android will fight win doze for the remainder. Android has less staying power than the blackberry.

  6. nah – it’s going to mature into the iPod market – iOS will have 55-65% and the Android will fight win doze for the remainder. Android has less staying power than the blackberry.

  7. Is anyone keeping track? What percentage of predictions by the pundits have come to fruition? Seems to me they are worse than Weatherpersons at prediction future events. Why does anyone pay any attention to the pundits? 🙂

  8. LOL.

    (my first reaction and best one.)

    I’d love to see what predictions they had for 2011 in 2008.

    More interesting is where will Android be. It’s widely adopted. It’s also going to be forked beyond recognition. And someday, will its developer face the reality that in no way is it a business… just Google running amok with its shareholders’ money…

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.