With iBooks 2 and iBooks Author, Apple bids to own publishing’s future

“Alongside Apple stating that iBooks 2 and textbooks on the iPad would reinvent the textbook as we know it, the iPad-maker announced Thursday that it would also attempt to reinvent book-making by way of an app called iBooks Author,” Nathan Olivarez-Giles writes for The Los Angeles Times.

“The Apple-made app, available as a free download from the Mac App Store, (ideally) makes it easy to make books for the iPad,” Olivarez-Giles writes. “But together, iBooks 2 and iBooks Author are moves to capture the future of education and self-publishing, and to continue to build on the success Apple had under the late Steve Jobs.”

Olivarez-Giles writes, “But make no mistake, iBooks 2 and iBooks Author aren’t just about textbooks. The two new apps are working together to entice students, teachers, educational institutions to embrace and buy the iPad in bigger numbers than they already have.”

“Although Apple’s iTunes is the world’s most popular online music storefront, Amazon is the world’s largest seller of e-books. By adding a level of interactivity to books that Amazon and others simply can’t match, and by making it easier to publish a book and sell it in the iBooks app directly from iBooks Author, Apple has made a move to challenge Amazon,” Olivarez-Giles writes. “The apps are also a challenge to Adobe… Though capable of producing many different types of content for a broader range of devices, Adobe’s software can cost thousands of dollars, while Apple’s iBooks Author app is free.”

Read more in the full article here.

MacDailyNews Take: Bloodbath. Sleep tight, Jeffie.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

Related articles:
Apple education event: Winners and losers – January 19, 2012
Apple reinvents textbooks with iBooks 2 for iPad – January 19, 2012
Apple unveils all-new iTunes U app for iPad, iPhone and iPod touch – January 19, 2012
MacDailyNews presents live coverage of Apple’s ‘Big Apple’ education event – January 19, 2012


  1. Apple’s doing what it always does… giving away software that shows off the latest capabilities to sell it’s hardware.

    Just played with the author app. It’s pretty nice. If you know pages, you know this app. 3D widget works, but collada is a bit finicky.

  2. My only concern about all this is: If Apple makes it easy for anyone to publish a book to Apple’s iBookStore, aren’t they inviting a deluge of trash titles analagous to what happened to the iTunes App Store?

    1. At the beginning, yes! The same happened with apps during the first days of the AppStore with apps like iFart, etc…
      But after a while, only serious author (famous or not) will publish their work.
      Now, I’m not saying they will all be great but the expected “deluge of trash titles” will cool down after a while…

  3. The publishing world has been poised to move away from paper publication for years, but no one has come up with the right tools and delivery system to make it happen. Apple just changed that.

    Ebooks are nothing more than an electronic photocopy of a paper book. iBooks are taking books in the direction they really needed to go – interactive media and other features to allow people to see real value and differentiation from an ebook or paper book.

    The real killer is the same content-delivery system as Apps. Simple, elegant, and profitable for publishers of all sizes. Amazon just can’t compete by regurgitating the same old stuff at razor thin profit margins.

  4. Ok, bloodbath and all. Google announced it missed the anal-ist mark for Q4 yet share price went up 6.66. Meanwhile Apple makes a great move on the publishing front but the stock goes down 1.36.

  5. Did I miss something or did Apple essentially release a very cool desktop publishing software for free? From the looks of it, it seems to have all the features of Pages, plus that additional ‘Widgets’ tool, to insert multi-media and interactive content.

    This iBook Author looks like a typical Apple solution — simple, intuitive, beautifully designed, with enough tasteful templates to get you going in 2 minutes. Expect to see a deluge of beautifully designed ibooks of greatly varying content quality.

  6. So I created a quick test book and to my surprise you can save a .ibooks file .. I then threw it in dropbox and opened it in iBooks 2 on my iPad worked beautifully … In minutes … I see corporate moving to sweet interactive learning books, manuals, white papers for training and customers … It looks like these files can go up on your website as a download … That is huge beyond the bookstore.

  7. Have you checked out the crap from Silicon Alley Insider, wow, Steve must have taken their lunch money at primary school.
    Just waiting for the ginger merkin to toss his load in.

  8. I’m gonna buy long on eyeglass manufacturing for all the strained eyes after spending four or five classes with the iPad, then homework reading assignments, then extra curricula apps. Yeah boy, while the sentiment of ultra cool looking textbooks with a lot of interactivity seems sweet, I fret for the health of the younger generation that utilize some sort of “screen” (iPad, smartphone, computer, TV) for a great part of their day, for a great part of their life.

    Hope health considerations are built into the school’s curriculum, is all I’m saying.

    1. I disagree, Microsoft is a software company, Apple is a Hardware company with the best in house software support. This or all other software Apple writes. It is all intended to sell hardware, THERE hardware. If Apple was a software company, they would have Windows and Android software solutions, they don’t.

      I have been using computers for the better part of my life. My eyes are find. Where to you get this idea that a screen like the iPad is bad for your eye healthcare? Please elaborate.

  9. The key here is I can now SELF-PUBLISH really cool content at no cost in a really great format. I don’t have to worry about the nuts and bolts, I can worry about the content.

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