“Apple’s anticipated full-fledged television set could offer Internet-based content subscriptions with customized channel lineups, if the company has its way,” Neil Hughes reports for AppleInsider.
“Customized programming is said to be one of Apple’s most desired features for its rumored television set, according to analyst Shaw Wu with Sterne Agee. In Apple’s vision, customers would choose whichever channels or shows they want for a monthly subscription fee,” Hughes reports. “‘This is obviously much more complicated (than current offerings) from a licensing standpoint,’ Wu wrote in a note to investors on Wednesday. ‘And in our view, would change the game for television and give AAPL a big leg-up against the competition.'”
Hughes reports, “‘What’s missing is live broadcast television,’ [Wu wrote.] He said the obvious way Apple could allow this is to integrate with a cable or satellite subscription already offered to customers. But the more revolutionary way would be to deliver live content via the Internet or IPTV, a method that would be more in line with the company’s existing iTunes and iCloud services.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dow C.” for the heads up.]
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