When Siri becomes a member of the family

“Siri is much more than just a useful feature for Apple’s iPhone 4S,” Ben Bajarin writes for Tech.pinions. “Siri is also incredibly strategic for Apple.”

“As I evaluate products, platforms, and companies’ strategies, I am looking for things that invite consumers into an ecosystem and then encourage ecosystem loyalty,” Bajarin writes. “This is essentially the root of differentiation going forward.”

Bajarin writes, “Siri in my opinion is the first step in moving computing from personal to personalized — something that happens when your personal electronics learn and understand things about you without you having to personalize it yourself. When you use Siri, even though it is in beta and in a very early stage of its life-cycle, you observe how it learns and remembers certain key things about you. Inevitably over time as Siri learns more about you and hits her groove as a true personal assistant, this feature will keep you loyal to Apple’s ecosystem.”

Much more in the full article – recommended – here.

[Thanks to MacDailyNews Reader “Ben Bajarin” for the heads up.]


    1. Maybe if a forgetful person can tell Siri to remember where he had hidden the keys to his house or a computer user to Siri to set any personal preference to the way he has set the computer to work.

  1. I just thought of something awesome. Wouldn’t it be cool if you are storing something or putting something away that you don’t want to forget about. You could ask Siri to remind you were that is, not at a certain date/time, but just when you ask. “Where did I put those things?” and Siri would tell you. At any point in the future. That would be unbelievable.

  2. I like coolfactor’s idea, trouble is I’d have to remember to tell Siri what I’m doing at the time, and half the time, stet that, three quarters of the time I just put things down while doing something else, or just stick it in a pocket, and promptly forget all about it. I don’t think Siri could help. I can imagine her watching me absent-mindedly putting something down, and rolling her eyes, knowing full well I’ll be hunting everywhere for it a day or two later.

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