Nielsen: Apple the #1 U.S. smartphone maker; held steady ahead of record iPhone 4S launch

Nielsen’s third quarter survey of mobile users reveals that while only 43 percent of all US mobile phone subscribers own a smartphone, the vast majority of those under the age of 44 now have smartphones.

In fact, 62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent. Around 40 percent of 12-17 year-old teens and 40 percent of 45-54 year-olds reported owning a smartphone, as opposed to a more basic feature phone. After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30 percent, but it jumped 5 percent this quarter.

As the smartphone market continues to expand, and ahead of Apple’s record-selling iPhone 4S launch, Android holds 43 percent of the market.

Apple is the top smartphone manufacturer, with 28 percent of smartphone consumers sporting an Apple iPhone model.

Nielsen Q311 US Smartphone Penetration by Age Group

Nielsen Q311 US Smartphone Penetration and OS Share

Source: The Nielsen Company

Related articles:
Nielsen: Android garnered 43% of U.S. smartphone market in August 2011 – September 26, 2011
Nielsen: Apple the number one U.S. smartphone maker with 28% share – July 28, 2011


  1. I already see that BIG GREEN PIE SLICE that stands out so well in the minds of potential investors.

    “Android is winning” seems to explain it all. Wall Street called it right. Look for Apple’s pathetically weak share price to fall further than it already has. Forget the comparison of iPhone versus six or seven major Android smartphone manufacturers. Wall Street doesn’t care about that. It’s overall smartphone market share that matters and Android is winning, iPhone is losing. Wall Street doesn’t back losers. The iPhone might as well be a BlackBerry.

    1. Really?????? Got news for you, wall street backs money makers. Take a look at the % of smart phone profit, and you will see Apple is winning that battle by a very large margin. As time marches on, it will become more and more difficult for those not making Apple margins to keep up on the software / hardware front.

      1. … You are taking TheWiseInvestor seriously? If he’s any sort of investor – well, other than the kind that regularly loses their shirt – it would be obvious that profit, particularly the growth of quarterly profits, is the major signifier. While Apple only has 28% of that pie, compared to Android’s 43%, Apple sells a couple of models while each of several Android vendors sells at LEAST a couple of models. Thus, the iPhone is likely the best-selling model by a wide margin.
        Additionally, “…Apple’s pathetically weak share price…”? Top of your screen, Dude. Close to $400 per share. In a down market. He’s making a funny. You just didn’t get it. Or, he’s a liar … political comment DENIED.
        As for what Wall Street cares about … it cares about making money. It buys low and sells high. It has been known to jigger the prices to create an artificial “low” so the stock can rebound to an exuberant “high” – just so they can make extra money. They have been known to buy, then tout, “penny stocks” so they can sell them at an inflated price. This is known as FRAUD, and I’m majorly disappointed in the Obama administration for acting like they were still part of the Bush administration on this.

    2. Dont’ feed the trolls.

      Domesticated trolls are a sad, sad sight…

      Besides, everyone knows that he who has the most money at the end of the quarter wins. That’s how we keep score. Market share is for internet dot.bomb losers.

    3. So which Android phone will we all invest in??? Apples share of the pie is more than any android phone. This is before the numbers of IPhone 4s. You also have to consider Google doesn’t make anything off of android and will soon start loosing money once patent infringement licensing starts causing google’s android to loose money. My money’s going with Apple!

  2. For non-American readers: “Enquiring minds want to know!” is the tagline of the National Enquirer, a supermarket tabloid in the US. Their usual content is celebrity gossip and such trash.

    Not to be confused wit the Inquirer, a respectable daily newspaper in Philadelphia.

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