Nielsen: Apple the number one U.S. smartphone maker with 28% share

According to June data from Nielsen, in second quarter 2011, Google’s Android operating system holds a 39% share of the U.S. consumer smartphone market. Nielsen pegs Apple’s iOS next at 28 percent, with RIM Blackberry at 20 percent. Versus Nielsen’s last measure, March-May 2011, Android and iOS are each up 1% and RIM is down 1%.

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Because Apple is the only company manufacturing smartphones with the iOS operating system, it is clearly the top smartphone manufacturer in the United States with 28% share. Other leading manufacturers include RIM (20%),HTC, whose Android phones represents 14 percent of the smartphone market and whose Windows Mobile/WP7 devices account for 6 percent of the market; and Motorola, whose Android devices are owned by 11 percent of smartphone consumers.

Samsung’s Android devices are used by 8 percent of smartphone owners while their Windows Mobile/WP7 phones are used by 2 percent of smartphone owners.

Nielsen U.S. smartphone market share, Q211

Source: Nielsen

Related article:
Nielsen: Apple iPhone drives U.S. smartphone growth as Android stagnates – June 30, 2011

10 Comments

  1. Apple was eight monthns late with iPhone 4 release to Verizon. They had to do it from very beginning, in June of 2010.

    Huge wave of Android purchases went since around last summer. By now, Apple would have sold much more of iPhone 4 than it did in current situation and would have share certainly bigger than 30%.

    Lets see, however, how things will develop from now on — especially with iPhone 5 release.

    1. Well the new numbers show that Android’s growth has stalled in the U.S. This could be due to both the iPhone on Verizon and WP7. Neither of which were around this time last year.

      1. I mean Android’s growth in the USA would have stalled already last year, if Apple would be able to release iPhone 4 that time.

        “Stalled” is not enough for Apple on the smartphone market. The company certainly deserves much bigger share than 28% since Android’s 39% are mostly thanks to Apple’s innovations.

    2. I’m not sure it’s clear when the exclusivity clause of the AT&T-Apple agreement expired. June 2010 may have been a reasonable date, but I suspect it was likely the anniversary of the agreement’s term (whenever that was signed), or 12/31/2010.

      I am beginning to suspect the reported Android numbers. First, the Buy-One-Get-One-Free promos ads a minor to moderate level of distortion to the figures, and — while no one has hard numbers now — the return rate of Android devices is likely a factor in the way that it is not with iPhone (1.7% at the height of antennagate…)

  2. I wonder how many ordinary users in the US are actually even familiar with the brand name HTC. Thanks to the master-slave relationship phone makers have with the US carriers, their own brands are all but eliminated from their handsets, replaced instead by names dictated by each carrier (the ‘Droid’ line on Verizon, the ‘Evo’ on Sprint, ‘MyTouch’ on T-Mobile, etc). And only one handset maker is the exception. Is anyone really surprised that they have the largest mindshare, and consequently, the largest market share?

  3. One other thing I notice; the survey only covers postpaid customers (those locked into a two-year contract).

    With the rapidly growing numbers of people on cheap pre-paid (no-contract) carriers and plans (Boost Mobile, MetroPCS, Virgin Mobile, Cricket etc), it would be interesting to see if the numbers are meaningfully different, especially since currently you can’t use an iPhone on any of those carriers (virtually ALL of them are on CDMA networks, and the unlocked, unsubsidised iPhone is GSM only).

  4. Does anyone understand that none of this is relevant. Android is not a platform, but is the basis for shells that vary from phone to phone. There is no compatibility between phone manufacturers. There is no direct revenue Google gets from Android. While Google claims that Android is open, it is only open in the same sense a bear trap is open to catch bears. I am a physician and last week I “Googled” catheter supplies for one of my spine injured patients. Today and every day since I have been receiving adult diaper and incontinent supplies adverts on MDN and every other site I visit. Does anyone other than me seem to mind that open Google sells their surfing history to every advertising asshole out there? Is this what is called open? Android is nothing more than a chance for Google to pitch more screens to advertisers, who they assist with more sophisticated data mining to find out all of out interests. The only thing that appears open about Google is the lives of its users.

    1. your Google search story is the first time I felt I need to check out other search options. I’ve known of what they do for years, but linking a medical device search to targeted ad displays gives me the willies (that’s not a case of patient-protected data being accessed and used, but still…ugh.)

      What options? We may need a non-commercial search org (Mozilla?) to provide that. Good luck waiting for that.

      I did read where Spotlite in OS X Lion now searches the web and wikipedia — not just your Mac system. That may be the course to take if it provides a reasonable service comparable to Google.

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