HTC warns of weak holiday quarter; struggles to compete against Apple iPhone, others

“HTC Corp warned its sales in the fourth quarter, traditionally a bumper sales season for smartphones, would drop below the previous quarter and analysts’ forecasts as the Taiwanese firm struggles to compete against bigger rivals,” Clare Jim and Tarmo Virki report for Reuters.

“HTC, which in a few years has risen from obscure origins as a manufacturer for other others to become No. 5 smartphone maker, will lose market share to Apple and Samsung in the race for holiday season sales, analysts said,” Jim and Virki report. “HTC on Monday shocked the market with a forecast for fourth-quarter revenue to fall to T$125-135 billion from T$135.8 billion in the third quarter, and shipments falling to 12-13 million units from 13.2 million in the third quarter.”

“On average analysts expected the fourth-quarter smartphone market to grow 21 percent from the previous quarter, with HTC selling 14.5 million to 17.2 million phones, according to a Reuters poll published earlier this month,” Jim and Virki report. “Neil Mawston from Strategy Analytics said tougher competition from the new Apple iPhone 4S and Samsung Galaxy S2 would hurt HTC in the United States and Western Europe.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “See Novak” for the heads up.]

3 Comments

  1. What will HTC do then? Steal more IP from Apple, that is what a thief do time after time. Once a thief, always a thief. And thief gene is run in the family of HTC, from generation to generation.

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