In the video below, Steve Jobs narrates the first “Think Different” commercial “Here’s to the Crazy Ones.” It never aired. Richard Dreyfuss did the voice for official Think Different spots.
[Attribution: 9to5Mac. Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
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I hope they update that commercial and add some video of Steve to it…
Here is what you asked for
http://m.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DDrBw2cXWZS8%26feature%3Dplayer_embedded&h=HAQCYPWZh&refid=17
No MacDaddy…
The voice over is Steve speaking in the MDN video.
Perhaps if someone removes the audio portion of the FIRST video and removes the audio on your sample THEN we might get the IDEA 3monkies and Ken1w has requested.
WaterFalls, thank you for making it happen.
I find this incredibly moving. Apple needs to show this version as a NEW commercial, with a picture of Steve at the end. No Apple logo, no “Think Different,” no “1955-2011,” just the images and words spoken by Steve Jobs.
Right on. +1
Although, adding a few images of Steve and the ending as you describe would be pretty emotional.
+1
I’d love to see that too
Excellent idea Ken.
+50DKP
rockin’ idea
Absolutely. Are you reading this comment, Tim Cook? Or anyone with a say at Apple? Using this simple, wonderful idea you tell the world Apple still has its groove, its vision. Run this spot a lot.
Great idea Ken. and 3monkies…
I wonder if they (Apple) have the original takes of Steve doing this. Perhaps video footage at a mic… etc. Then mixing things as you have suggested.
Because you suggested Ken1w and 3Monkies…
Let’s Think Steve
Definitely +1. If there were ever a time to add a Steve Jobs underscore to that original commercial, it’s now.
Apple is the most respectful co. for ridding their entire home page to just show the simple beautiful portrait of Steve Jobs.
Apple should extend this courtesy by showing that original Think Different ad with Steve’s voice! show it on their site, on all tv networks, upload it in HD on YouTube, Hulu etc. and in iTunes & NetFlix etc!
even upload it into the OSX Lion dmg + on all new Macs & iDevices, with of course, his picture as optional wallpaper.
it would be the hottest, most endearing video ever.
I never get tired of playing this commercial. It strike right to the heart of what matters. I agree with those who advocate adding some footage of SJ and giving it plenty of airtime.
Perhaps it will inspire the next generation.
Spooky. The commercial has always been a thought-provoking or emotional one. But at this time, with his voice…………. it is SPOOKY. Eyes begin to mist, hair stand on end……….
I also agree on the updating of this to include Steve.
Gotta admit that hearing his voice speak those words hit me pretty hard. His legacy will not soon be forgotten.
I Remember the bruhaha that went up over the “improper grammatical use” of “Think DIfferent”.
It’s “Think differently” the elite status-quo proffered, ad-nauseum, in journalist columns around the world..
Conformity is the death of creativity. Steve knew that.
Today nobody says “Think Differently”.
“Today nobody says “Think Differently”.
Today they just say Apple!
I remember that too, and yet there was never anything grammatically wrong with “think different”. The people who complained about grammar just didn’t get it. Apple wasn’t telling people how to think (differently). Apple was telling people what to think about (being different).
Who would have thought 13 years ago that this video would be the best desciption of what made Steve Jobs special.
I agree with ken1w and others who suggest this would be a great tribute to Jobs, especially, if the little girl at the end was replaced with Steve. However, I suspect Steve would be too modest to consider it appropriate to be included with greats like Picasso, Frank Lloyd Wright, and Ali.
You don’t have to replace the girl. You could easily trim three to five seconds from the existing video without cutting into the message. Then you could append a few seconds of SJ with a suitable in memoriam statement.
At the end, it already fades to black with “Think Different” and the Apple logo appearing. Keep the entire piece “as is” (because that’s the way it was approved by Steve), except after the fade to black, bring up a still image of Steve Jobs, timed with the last piano chord.
ahhhh – i see yes – nice.
Someone has already made your “Think Different – The Crazy Ones” video to honour Steve Jobs.
That is a nice video, but it is not what others have been talking about. Most of the cooment refer to adding to the video featured on this page.
I’m just thinking about when this ad originally appear. It was in 1997, before iPod and even before iMac, right after Steve Jobs returned to Apple. Its purpose was to urge people to “think different” (and consider becoming an Apple customer).
It’s amazing how fitting it is, in 2011, as a tribute to Steve Jobs, especially with his voice speaking the words.
That is a beautiful ad, and makes a wonderful tribute to Steve. Thanks for posting that.
Someone already has:
“I could tell you a romantic story about two Indian brothers who arrive in Montreal to get a great Canadian education, become citizens, and then go back to India to bring Internet to the masses,” says Tuli.
“But the reality is, this is all about profit – my investors and board wouldn’t want it any other way.”
35 bucks
I found this profoundly moving. I knew that I would be sad, but I never imagined that I would be this moved by Steve Jobs death. We can be lucky if we can effect some kind of possible influence in this world, Steve managed to do this to several industries. The Mac, Pixar, iPod, iPhone and iPad have influenced everything that we commonly use today. What an inspiration.
Tonight, I’m working on some marketing for a play my friend is putting on. It’s unique in that, there is no stage, and no live actors. No, the audience is allowed to roam around a house and listent to dialogue that’s been recorded by MP3, so you can listen to it on your MP3 player. It’s called “Corridors: A PodPlay” A podplay. A PODPLAY. And on that poster, is a little iPod icon I designed that sits next to those words. I took a break to visit MacDailyNews and I click on this article and watched the videos. Unbelievable. His influence is unescapable. Thank you Steve. Thank you for saving Apple. Thank you for inspiring me with my first Power Mac G3. Thank you for letting me watching take this company and this world so high, that we could start believing in possibilities and challenging the status quo. And that we could do it ourselves. God bless you, Steve.
Awesome.
On a side note, when a You Tube video is embedded into a page like that, can anyone tell me how to get the link using my iPhone?
I want to share it.
Thanks.
Definitely agree with the previous comments about the “Here’s to the Crazy Ones” idea of remaking the commercial with some pics/video of Steve Jobs at the end. A conversation with my mother this morning led to this comment by me: I kind of wonder if the iPhone 5 just had a couple of little things that just weren’t QUITE ready yet and as a result the phone wasn’t fully ready to be released either. Perhaps, instead of rushing its release (which we all know Steve wouldn’t tolerate) and cutting a couple of corners, they decided to push it back just a bit. Wouldn’t it be cool (and this is wishful thinking on my part obviously) if Tim Cook’s specific comment to Apple (the “We are planning a celebration of Steve’s extraordinary life for Apple employees that will take place soon” part) as a whole was an allusion to a special surprise event honoring Steve, even a release event for the iPhone 5. I thought it appropriate, if this were to take place, to title the event, “One More Thing…”. Again, all just wishful thinking, but I thought it would be a great way for Tim Cook to carry on Apple’s inevitable “element of surprise” in a most non-traditional way, giving him a bit more of an edge when it comes to big Apple announcements 🙂
Here’s my version.
[youtube http://www.youtube.com/watch?v=t1hDJrPYOB8&w=560&h=315%5D
Well done – I think that’s exactly what was asked!!!!
If it’s going to be a tribute to Steve, you need to go back to YouTube and convert it to HTML 5 so we can watch it on Steve’s toys.
I think I will do that.
By far Apple should edit and run this soon, and at the end show the new Apple logo with the shape of his face as the cutout in the apple bite and keep that logo forever as the new logo…Apple was his baby and his face shape should be in it…when you see it you will agree…it is very subtle…saw it last night on FOX.
I hesitated to click on the video with Steve’s voice, thinking it might be unbefitting to the too recently deceased.
But I quickly stopped hearing Steve Jobs, and just heard the perfect narration.
“What Would Steve Do?”
I’m not sure about using Steve’s image in Apple’s future advertising. Elegance and dignity are part and parcel of Apple’s products and image, and this was shaped by Steve.
I think that using his image would open Apple up to accusations of exploiting Steve’s image for sales.
Knowing when to stop is as important as knowing what to do.
I believe that placing the simple, dignified, Steve Jobs Life home-page on the Apple websites for a few days, is the place to stop.