Publisher TapJoy is claiming that Apple is now actively banning pay-to-install apps from the App Store, John Brownlee reports for Cult of Mac.
Brownlee reports, “What’s a pay-to-install app? Essentially, it’s a form of cross-promotion with freemium games in which a player can get in-game goods, currency or other items by downloading another app. In other words, say you want some more f***ing Smurfberries, you could just download another app to get a free infusion…. which, in turn, would probably want you to download some other app to get an item, ad infinitim de pukum.
Brownlee reports, “From Apple’s perspective, the problem with pay-to-install apps is that it artificially inflates download numbers.”
Read more in the full article here.
MacDailyNews Take: Apple, every parent with 2 folders full of TapJoy apps thanks you profusely!
[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]