“Analyst Shaw Wu with Kaufman Bros. cited checks with industry sources in a new note to investors issued on Wednesday, in which he said Verizon will put its ‘marketing muscle” behind the iPhone,” Neil Hughes reports for AppleInsider.
“The advertisements are expected to come at the expense of competing smartphones that run the Google Android mobile operating system,” Hughes reports. “‘On its homepage, [Verizon] is already highlighting the iPhone 4 and iPad as flagship products with not much else in sight (save for a Jabra Bluetooth Headset),’ Wu wrote.”
Full article here.
Electronista reports, “Redirected marketing could hurt former stalwarts in the Verizon lineup, [Wu] argues, particularly Android phones, which have not faced much competition until now due to AT&T’s exclusive grip on the iPhone.”
“The results could potentially be similar to what happened to BlackBerry phones after the arrival of the Motorola Droid. As Verizon decided to shift its efforts behind Android devices, BlackBerry share crashed, eventually spiraling down to less than 20 percent of smartphones sold through the carrier,” Electronista reports. “Efforts by RIM to reinvigorate the BlackBerry platform have so far produced no noticeable effect.”
Read more in the full article here.
MacDailyNews Take: Droid. iDon’t deserve marketing support the minute the real thing arrives.
well..
when you’ve managed to get the hottest chick in town…
all the other chicks seem to fall by the wayside…
no surprise, here
Will Apple let Verizon make their own iPhone commercials while ATT remains prohibited from doing the same? If so that seems like a seriously unfair advantage. Apple needs to either let them go at it freely or restrict both companies from featuring the iPhone in ads.
@rim shot
Multi-touch?
@rim shot
Now, all android owners will have to drink
until their android look cute again.
Droid is ‘Sphincterware’
…”Efforts by RIM to reinvigorate the BlackBerry platform have so far produced no noticeable effect.”
Who would produce such efforts to reinvigorate the sales of (an)Droids? Motorola?? HTC??? Fat chance…
@ Random,
Did you knowingly write that in haiku?
DroidBoys: Drink ’em pretty.
R2:
What was, was, ATT’s initial exclusive contract and terms are dead.
When you’ve managed to get the hottest chick in town you realize that the not so hot chicks will do anything to keep you from wandering.
Look for some really cheap Androids in the future with three times the ‘features’ that the hottest chick has.
Glad they’re going to do the massive marketing. I’ve got a lot people here in Verizon-only land who really believe their Droids are plenty good enough because they haven’t had the chance to really play with an iPhone.
Or, and you can’t blame them, the Verizon sales reps have told them for two years that Android is every bit as good as iOS.
Apple needed to do this two years ago, but I can’t complain. Better late than never as they say.
I’d take my iPhone over any Android phone, but I think I could have a lot more fun with five average girls than one hot one.
That analogy will only take you so far.
@ Al
Forgive the pig in me, but I think you just said in so many words that an HDMI port is a bit like a generous B.J.
There’s no Verizon logo or crap ware on the iPhone… I’m sure this is because Apple agreed to float the advertising costs.
Intel gives discounts to OEMs for sticking the “Intel Inside” logo on their hardware. Verizon probably agrees to do all the advertising for handsets that stick the Verizon logo on’em and make the phone “exclusive” to the carrier.
While Verizon may mention the iPhone in its ads, I seriously doubt we’ll see a Verizon commercial that features only the iPhone as they do with the Droid commercials. The whole “Droid Does (iDon’t)” ad campaign just came to an abrupt end though.
It would make a lot of sense to boost iPhone sales on Verizon. Verizon is going to be putting out a lot of front money for all those iPhones they’ve purchased. The sooner they can sign-up customers and recoup those losses, the better. It’s going to take about a year for them to regain that money in carrier fees from customers. I don’t think that Verizon is going to have to push all that hard to get iPhone converts. I’m certain people will be lined up and waiting a day or so in advance to get their hands on one before they run out of stock.
Who cares how many features those cheap Android smartphones offer? As an Apple investor that doesn’t matter to me at all. I want Apple to keep offering quality products with very good customer service and hold on to repeat customers. Nearly all of the people I know that have iPhones say they’re very happy with them and will buy another iPhone when it comes time to upgrade. They’re not rich, but just regular working class stiffs. Verizon knows darn well that they’ll increase subscribers and will give Apple special treatment just to have the iPhone. That’s clout that Android smartphones just don’t offer.
@ MidWest Mac: “Verizon sales reps have told them for two years that Android is every bit as good as iOS”
This will be the biggest hurdle as Verizon sales people have been brainwashed into believing that Android is better (or just as good) as the iPhone, mostly because they couldn’t sell the iPhone.
Now that they have to start pushing iPhones, do they really think those sales people will just start gushing over the iPhone as well? I’m sure there will be a lot bias in the beginning. Just as there still is when trying to buy a Mac at Best Buy or CompUSA (RIP).
It’s a good thing Apple users tend to know what they want and set out to get it, sales people be damned.
Does someone have a Hemadroid?
Verizon iPhone will ease the pain and itchiness caused by your pretend iPhone.
Arnold Ziffel:
Ouch
Arnold Ziffel: But the bleeding will not stop.
…AT&T’s exclusive grip [of death] on the iPhone
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No Android phone is ugly after 2:00 am.
BIGGEST LOSER?
Apple : NO.
Google : NO.
Microsoft : YES!
MS Windows 7 Phone that just debuted to slow response with limited features just before the holidays…TOAST now that Apple iPhone is on ATT AND Verizon Networks!