“Analyst Shaw Wu with Kaufman Bros. cited checks with industry sources in a new note to investors issued on Wednesday, in which he said Verizon will put its ‘marketing muscle” behind the iPhone,” Neil Hughes reports for AppleInsider.
“The advertisements are expected to come at the expense of competing smartphones that run the Google Android mobile operating system,” Hughes reports. “‘On its homepage, [Verizon] is already highlighting the iPhone 4 and iPad as flagship products with not much else in sight (save for a Jabra Bluetooth Headset),’ Wu wrote.”
Full article here.
Electronista reports, “Redirected marketing could hurt former stalwarts in the Verizon lineup, [Wu] argues, particularly Android phones, which have not faced much competition until now due to AT&T’s exclusive grip on the iPhone.”
“The results could potentially be similar to what happened to BlackBerry phones after the arrival of the Motorola Droid. As Verizon decided to shift its efforts behind Android devices, BlackBerry share crashed, eventually spiraling down to less than 20 percent of smartphones sold through the carrier,” Electronista reports. “Efforts by RIM to reinvigorate the BlackBerry platform have so far produced no noticeable effect.”
Read more in the full article here.
MacDailyNews Take: Droid. iDon’t deserve marketing support the minute the real thing arrives.