The enterprise, Apple’s final frontier

Apple Store“Apple became the most valuable technology company by winning over the hearts and minds of consumers. But until recently, corporate customers have been an afterthought,” David Goldman reports for CNNMoney. “Not anymore.”

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“Small businesses and large corporations alike are beginning to embrace Apple by supporting and purchasing iPhones, iPads and Macintosh computers for their employees and by creating applications for their customers’ Apple devices,” Goldman reports. “Tim Cook, Apple’s chief operating officer, noted on a July conference call with analysts that 50% of Fortune 100 companies are already deploying or thinking about using the iPad for corporate use and 80% were supporting the iPhone.”

Goldman reports, “Adoption from the so-called enterprise market is far lower for Macs, but also growing. Although 75% of businesses have a Mac on the premises, only 25% of companies have a “significant” number of Macs (30 or more), according to a survey conducted by tech sector analysis firm ITIC. Just 7% of companies have at least 250 Macs, though that’s up significantly from only 2% in 2008. By 2013, ITIC forecasts that number will jump to 16%.”

MacDailyNews Take: As the current crop of aging IT doofuses retire or get pink-slipped or, uh, “otherwise move on,” bright, efficient, and productive Mac-using IT people will take their place. Then The Dark Age of Personal Computing, an age in which we have never participated except to marvel at the insanity of it all from behind our vastly superior Macs, will finally end. The last bastion of resistance and stodgy backwards thinking is dying off. Hallelujah! Welcome, productivity! Buh-bye unnecessary hair-pulling stress!

Goldman reports, “Macs have long had a place in the office, though they were typically relegated to the graphics and marketing teams. But IT departments are reporting a growing trend, in which employees across the whole company are starting to ask for Apple products to be supported. Tech managers are starting to cave in. ITIC’s survey found that 79% of IT departments say they’ll allow more employees to use Macs in 2011, and 82% will increase iPhone integration for e-mail and applications.”

Read more in the full article here.

64 Comments

  1. Our Chief Technology Officer at our Fortune 50 company loves his iPhone. That’s created some impetus to expand Mac usage in the organization, although we still have a long way to go.

    The Microsoft hegenomy makes it tough for a Mac to be productive in this environment, but it can be done. Wait until they bring iChat/Facetime compatiblity to Mac OS X AND Windows. I can see major enterprise implications for increased productivity and reduction of travel expenses.

  2. Our Chief Technology Officer at our Fortune 50 company loves his iPhone. That’s created some impetus to expand Mac usage in the organization, although we still have a long way to go.

    The Microsoft hegenomy makes it tough for a Mac to be productive in this environment, but it can be done. Wait until they bring iChat/Facetime compatiblity to Mac OS X AND Windows. I can see major enterprise implications for increased productivity and reduction of travel expenses.

  3. In order to deal with the enterprise market, the old fossilized IT PC-chomping dinosaurs have to die away and their places taken over by young, enterprising IT professionals who have been exposed to Apple’s MacBooks, iPods, iPhones, iTunes and iPads. That day is fast approaching!

  4. In order to deal with the enterprise market, the old fossilized IT PC-chomping dinosaurs have to die away and their places taken over by young, enterprising IT professionals who have been exposed to Apple’s MacBooks, iPods, iPhones, iTunes and iPads. That day is fast approaching!

  5. Will there ever be economy of scale in our apple products? Making apple products inexpensive seems like an unreachable goal. Value wise I agree is greet with their products. Somehow I could never expect any apple product to become inexpensive.
    Apple customer since apple GSII. Including apple stocks.

  6. Will there ever be economy of scale in our apple products? Making apple products inexpensive seems like an unreachable goal. Value wise I agree is greet with their products. Somehow I could never expect any apple product to become inexpensive.
    Apple customer since apple GSII. Including apple stocks.

  7. Corporate customers generally shun Apple products except for limited selected uses because Apple is always changing and thus makes relying upon their hardware limited at best.

    The Mac is in terrible jeopardy since the introduction of the iPad and the near removal of all MacBooks that future generations use train on.

    With a software investment in Windows, one can take that investment to another hardware platform, like HP or Dell.

    With Apple you have to go along with their rapid changes in hardware and this isn’t always the right choice for large scale deployments and business models.

    Over 85% of enterprise customers want anti-glare screens on their computers, does Apple provide? No or limited expensive options.

  8. Corporate customers generally shun Apple products except for limited selected uses because Apple is always changing and thus makes relying upon their hardware limited at best.

    The Mac is in terrible jeopardy since the introduction of the iPad and the near removal of all MacBooks that future generations use train on.

    With a software investment in Windows, one can take that investment to another hardware platform, like HP or Dell.

    With Apple you have to go along with their rapid changes in hardware and this isn’t always the right choice for large scale deployments and business models.

    Over 85% of enterprise customers want anti-glare screens on their computers, does Apple provide? No or limited expensive options.

  9. @jim
    You’re silly.
    Anybody who understands purchasing decisions now understands that TOC is what counts. Macs have had the lowest TOC across all platforms for decades. Since going Intel, there is no reason not to prefer Macs. For the price-sensitive, it is a no-brainer – the best really does cost much less from year 1 onwards. Plus lower training,support, maintenance. Cheap server licensing. etc. etc.
    Understand, then opine.

  10. @jim
    You’re silly.
    Anybody who understands purchasing decisions now understands that TOC is what counts. Macs have had the lowest TOC across all platforms for decades. Since going Intel, there is no reason not to prefer Macs. For the price-sensitive, it is a no-brainer – the best really does cost much less from year 1 onwards. Plus lower training,support, maintenance. Cheap server licensing. etc. etc.
    Understand, then opine.

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