The enterprise, Apple’s final frontier

Apple Store“Apple became the most valuable technology company by winning over the hearts and minds of consumers. But until recently, corporate customers have been an afterthought,” David Goldman reports for CNNMoney. “Not anymore.”

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“Small businesses and large corporations alike are beginning to embrace Apple by supporting and purchasing iPhones, iPads and Macintosh computers for their employees and by creating applications for their customers’ Apple devices,” Goldman reports. “Tim Cook, Apple’s chief operating officer, noted on a July conference call with analysts that 50% of Fortune 100 companies are already deploying or thinking about using the iPad for corporate use and 80% were supporting the iPhone.”

Goldman reports, “Adoption from the so-called enterprise market is far lower for Macs, but also growing. Although 75% of businesses have a Mac on the premises, only 25% of companies have a “significant” number of Macs (30 or more), according to a survey conducted by tech sector analysis firm ITIC. Just 7% of companies have at least 250 Macs, though that’s up significantly from only 2% in 2008. By 2013, ITIC forecasts that number will jump to 16%.”

MacDailyNews Take: As the current crop of aging IT doofuses retire or get pink-slipped or, uh, “otherwise move on,” bright, efficient, and productive Mac-using IT people will take their place. Then The Dark Age of Personal Computing, an age in which we have never participated except to marvel at the insanity of it all from behind our vastly superior Macs, will finally end. The last bastion of resistance and stodgy backwards thinking is dying off. Hallelujah! Welcome, productivity! Buh-bye unnecessary hair-pulling stress!

Goldman reports, “Macs have long had a place in the office, though they were typically relegated to the graphics and marketing teams. But IT departments are reporting a growing trend, in which employees across the whole company are starting to ask for Apple products to be supported. Tech managers are starting to cave in. ITIC’s survey found that 79% of IT departments say they’ll allow more employees to use Macs in 2011, and 82% will increase iPhone integration for e-mail and applications.”

Read more in the full article here.

64 Comments

  1. @jersey

    You got that right!

    As far a costs go, more and more people are starting to understand that you do get what you pay for.
    With Mac, the headache loss is worth more than the price difference. And a basic pc, vs a $700 mini? Or a $1200 all in one iMac? Mac will start poping up more in the enterprise world.
    As another said, it all started with iPhone and iPad, macs are next.

  2. @jersey

    You got that right!

    As far a costs go, more and more people are starting to understand that you do get what you pay for.
    With Mac, the headache loss is worth more than the price difference. And a basic pc, vs a $700 mini? Or a $1200 all in one iMac? Mac will start poping up more in the enterprise world.
    As another said, it all started with iPhone and iPad, macs are next.

  3. If corporations and senior management ever get to understand the real cost of using pcs they will probably have an immediate heart attack. It really is a disgrace how expensive and unreliable even recent pc’s actually are and how poorly they work together, almost at every turn that it doofus is needed to sort out even minor problems. the point was made above ‘ as they employ them anyway’ well sooner or later senior management as dum as most seem to be will get to understand how much they can save by actually NOT employing them and pay a little more for a superior reliable system in the first place.

  4. If corporations and senior management ever get to understand the real cost of using pcs they will probably have an immediate heart attack. It really is a disgrace how expensive and unreliable even recent pc’s actually are and how poorly they work together, almost at every turn that it doofus is needed to sort out even minor problems. the point was made above ‘ as they employ them anyway’ well sooner or later senior management as dum as most seem to be will get to understand how much they can save by actually NOT employing them and pay a little more for a superior reliable system in the first place.

  5. @Jim
    When IT people tell SR MGT that the Mac can be used for web-based applications and the PC side of the Mac can run their -doze apps, and by doing that, there will never be a costly downtime for virus problems, that will be the tipping point.
    As the stats are currently, the tipping point has already occured. Think of the (slight) extra costs of the Mac as an insurance policy. A good manager will understand this and accept it.
    As TJ said…these guys understand that quality will let you drive along a little further than most without downtime.

  6. @Jim
    When IT people tell SR MGT that the Mac can be used for web-based applications and the PC side of the Mac can run their -doze apps, and by doing that, there will never be a costly downtime for virus problems, that will be the tipping point.
    As the stats are currently, the tipping point has already occured. Think of the (slight) extra costs of the Mac as an insurance policy. A good manager will understand this and accept it.
    As TJ said…these guys understand that quality will let you drive along a little further than most without downtime.

  7. @Jim

    TCO is another factor newer IT people are more concerned about. I think they are beginning to REALLY understand how expensive Windozo boxes truly cost.

    Once the IT Pro explains that to SR Mgmt then the change will begin. The only problem in business is the whole ship has to change and that doesn’t happen too fast, especially in the larger businesses.

  8. @Jim

    TCO is another factor newer IT people are more concerned about. I think they are beginning to REALLY understand how expensive Windozo boxes truly cost.

    Once the IT Pro explains that to SR Mgmt then the change will begin. The only problem in business is the whole ship has to change and that doesn’t happen too fast, especially in the larger businesses.

  9. @Jim, the truth of the matter is, it’s the senior management that’s now asking for the Macs — and they already know why the Mac is the better choice, whatever the hardware cost.

  10. @Jim, the truth of the matter is, it’s the senior management that’s now asking for the Macs — and they already know why the Mac is the better choice, whatever the hardware cost.

  11. Definitly the best news i’v heard all day!! 😀

    I don’t wanna bring every one down but according to net applications ( or whatever there name is ) only 5% of the people who browse the Internet use macs (compared to ~91% for win 1% for iOS ~0.8% for Linux and ~2% for others)

  12. Definitly the best news i’v heard all day!! 😀

    I don’t wanna bring every one down but according to net applications ( or whatever there name is ) only 5% of the people who browse the Internet use macs (compared to ~91% for win 1% for iOS ~0.8% for Linux and ~2% for others)

  13. As a stockholder I hope that they continue to focus on making insanely great products. That should include expanding upon the interoperability of their products with commonly accepted enterprise systems, but that should be the extent of their efforts toward winning the enterprise market.

    They should NOT try to cater to typical IT purchasers by providing long-term model roadmaps, committing to specific hardware architecture stability and trying to compete on purchase price. Let everybody else who is already in that pool fight over who can build the cheapest machines that don’t suck enough to sabotage the next round of contract negotiations. I would rather have AppleCare and not need it very often than have on-site support that gets used quite often.

    In short, I would rather that they continue to build market share by way of consumer demand driven by the perception that their products are better. The only way to keep that going in the long run is to make sure that all energies go into insuring that the majority of their products, in some tangible manner, provide a better experience for the user, who in most cases is also the purchaser. Shifting focus to please the enterprise market, where purchasing decisions are rarely made by users, would be very detrimental.

  14. As a stockholder I hope that they continue to focus on making insanely great products. That should include expanding upon the interoperability of their products with commonly accepted enterprise systems, but that should be the extent of their efforts toward winning the enterprise market.

    They should NOT try to cater to typical IT purchasers by providing long-term model roadmaps, committing to specific hardware architecture stability and trying to compete on purchase price. Let everybody else who is already in that pool fight over who can build the cheapest machines that don’t suck enough to sabotage the next round of contract negotiations. I would rather have AppleCare and not need it very often than have on-site support that gets used quite often.

    In short, I would rather that they continue to build market share by way of consumer demand driven by the perception that their products are better. The only way to keep that going in the long run is to make sure that all energies go into insuring that the majority of their products, in some tangible manner, provide a better experience for the user, who in most cases is also the purchaser. Shifting focus to please the enterprise market, where purchasing decisions are rarely made by users, would be very detrimental.

  15. Our two IT guys are finally coming around. It was the purchase of an iPhone 4 by one of them and his demos of FaceTime that started convincing the other. They’ve allowed Macs and iPhones on the network for several years, but now they’re considering purchasing a few MacBooks for the company.

  16. Our two IT guys are finally coming around. It was the purchase of an iPhone 4 by one of them and his demos of FaceTime that started convincing the other. They’ve allowed Macs and iPhones on the network for several years, but now they’re considering purchasing a few MacBooks for the company.

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