MacDailyNews reader “Joe Architect” alerted us to flip on CNBC a few minutes ago and we noticed right away that Apple’s iPads have taken over the set on CNBC’s “Fast Money” set. They may have been there for some time, but we just noticed them today:
Nice to see that the Apple logos are all nicely oriented into proper position, too!
CNBC’s “Fast Money” website is here.
[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]
@mike, Apple has an office that will lend product for movies and tv, but everything I’ve ever read on the topic indicates that Apple does NOT ever pay for product placement.
Is that Conan O’Brien on the right in the top picture?
And, in that bottom picture, is that Bernie from “Weekend at Bernie’s” on the right?
I noticed this last week…I was pleased they didn’t try to hide the lovely apple with a cheap square patch!
Don’t worry. MSNBC will somehow get that Big Ass Table propped up somehow so that their reporters can simulate the iPad. lol
@Synthmeister
That’s the only reason I haven’t bought an iPad! As usual, the v1 is missing a key feature that will be corrected on V2. I had to have the original iPhone, and hated that it ran on slow Edge. I’ll not make the same mistake twice. I’m waiting for the camera to be added, so I have a much more useful device.
Way cool! And I hate it when you know damn well it’s a mac and the logo has been blocked out. Glad they did not do that here.
@Synthmeister: Best comment I have seen in a long time!
It’s not free placement for Apple. It’s called Product Placement. Apple pays xx dollars to have their products placed within the shots. All companies do this to get their products noticed. Used to work for Coke and before large televised events, we would send people out with cases and cases of coke products to trade out spectators ‘other’ brands of beverages so the coke family products would be visible if caught on air. We spent 1000’s of dollars doing this, trading a can of diet coke for a can of ‘other brand’- even if that ‘other brand’ of beverage was empty, the person would get a new can of Coke product.
Apple does this as well, it catches the attention of viewers… ah, I saw on CNBC that they use iPads, maybe this item is for real… I should look into it.
Cheap marketing that really works.
Another possibility, aside from the product-placement conspiracy theory, is that those folks really do use and prefer their iPads.
They are oriented correctly because they are all in a dock. The connector is at the bottom, ergo, correct orientation.
Headline should read “take over” to describe the takeover.
That’s pretty impressive.
As CandTsmac says, BBC F1 guys use an iPad as did the guys in this year’s Eidgenössicher Schwingfest in Frauenfeld, Switzerland!! And I wouldn’t be found dead without mine!!
It has long been “common knowledge” that Apple never pays for product placement. Just as they have never made a push to get products to enterprise customers, when they appear it just happens.
Several years ago SJ was quoted as saying on the subject of aggressive promotion, to paraphrase, “Some day they’ll figure it out.” It seems that that day has arrived. Apple has acknowledged that a majority of Fortune 100 companies are exploring the use of the iPad in their businesses. They are likely to fall under the halo effect and start looking at computers as well. Blackberry is already noticing the presence of Apple on their turf.
Apple will never reveal its sales statistics for both marketing and business reasons. They will only report the general trend in their sales, but will not divulge any area-specific reports.
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