MacDailyNews reader “Joe Architect” alerted us to flip on CNBC a few minutes ago and we noticed right away that Apple’s iPads have taken over the set on CNBC’s “Fast Money” set. They may have been there for some time, but we just noticed them today:
Nice to see that the Apple logos are all nicely oriented into proper position, too!
CNBC’s “Fast Money” website is here.
[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]
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Who would ever think that this would happen. Beautiful desk top.
Apple iPads takeover . . . . . . . . that’s all you need to say.
Funny, half those dimwits hate Apple!
You have to figure a touch interface smokes any netbook/laptop on a set.
Free advertising for AAPL.
The lawyers on Entourage use ’em too….
People don’t believe me, but the iPad is going to dominate the slate category the same way the iPod dominated the mp3 player category.
This slate market is very, very different from the cell phone market where Apple had to compete against other major players already churning out tens of millions of units and had to deal with the prehistoric telcos.
In the slate market, no one has established themselves even selling millions of units and Apple doesn’t have to futz around with the telcos in the same way. And thanks to the iPhone, the iPad already has a huge app/eBook/peripheral/media store ecosystem ready to go. The competition still has nothing and Google wants the tablets to run Chrome not Android–i.e. no app store, all web apps.
Add Facetime cameras and “boom.”
Facetime is a stealth bomb!
I spotted that last week. I assumed they are plugged into the keyboard / charger stands and the users just pull the iPad out and plug it into where they sit next or carry it with them. It is a good idea. Good to hold while interviewing. Should be even better with the next software update so they can run multiple apps and jump around between apps by pressing the home button twice like the iPhones do now.
BBC using them in F1 coverage as well. Since before they were available in the UK.
They’ve been on there for weeks already. Joe Teranova was the first one to bring it onset and I believe the others are supplied by CNBC. Joe’s is the only 3G one I’ve seen. I rarely see them looking at them, although Dr. J. was actually using it a bit last week. At least 3 of the regulars use iPhone’s. Apple is often a subject of conversation and most traders are usually bullish.
Sarah Palin uses one.
Thanks to ron, I’ve taken my iPad out back to shoot it because the darn thing became all mavericky.
@Ron
Yea, as a whoopee cushion for your pal Obama.
They’ve been up for 6 weeks already. I haven’t seen anyone actually use one. Frankly, the lack of attention they get is a net negative, IMHO.
@ Synthmeister – I believe you…
” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> By the time there is reasonably competent “competition” for iPad, it will be too late.
Hmmm. I mentioned this to you weeks ago on the first day that the iPads were placed on the set. I guess a more cool name like “Joe Architect” gets the attention.
It’s a beautiful thing!
How’d they get the logos in the correct orientation? Aren’t they in the vertical? I thought they were…
I don’t know for sure because I can’t make myself get an iPad. Honestly, I’m sure all you guys and gals have great reasons, but I think it’s too heavy, that the keyboard is way too hard to type with my thumbs and basically is no good replacement for even my iPhone.
Maybe I’ll pull the trigger for v.2. If it’s lighter, with a better screen (quicker refresh so it doesn’t blur when I scroll even slowly), maybe.
Then again, I think I’m perfectly happy with an iPhone 4 and MBP.
Skynet is wakening up
They tried, but the Big Ass Table took up all the space on their desk and covered the whole crew so it had to be abandoned.
and NBC no less, investing in Apple.
“Free advertising for AAPL.”
Are you sure about that? What about Entourage.. you think that’s free too?
But nobody will use an iPad. They’re practically useless without a USB port and no Flash support. So why are those iPads sitting in front of those talking heads?
The one thing I see is four less Windows 7 licenses being sold.
Dow down 141… Seriously douche, stop laughing… the country is going down the tubes
@mike, Apple has an office that will lend product for movies and tv, but everything I’ve ever read on the topic indicates that Apple does NOT ever pay for product placement.
Is that Conan O’Brien on the right in the top picture?
And, in that bottom picture, is that Bernie from “Weekend at Bernie’s” on the right?
I noticed this last week…I was pleased they didn’t try to hide the lovely apple with a cheap square patch!
Don’t worry. MSNBC will somehow get that Big Ass Table propped up somehow so that their reporters can simulate the iPad. lol
@Synthmeister
That’s the only reason I haven’t bought an iPad! As usual, the v1 is missing a key feature that will be corrected on V2. I had to have the original iPhone, and hated that it ran on slow Edge. I’ll not make the same mistake twice. I’m waiting for the camera to be added, so I have a much more useful device.
Way cool! And I hate it when you know damn well it’s a mac and the logo has been blocked out. Glad they did not do that here.
@Synthmeister: Best comment I have seen in a long time!
It’s not free placement for Apple. It’s called Product Placement. Apple pays xx dollars to have their products placed within the shots. All companies do this to get their products noticed. Used to work for Coke and before large televised events, we would send people out with cases and cases of coke products to trade out spectators ‘other’ brands of beverages so the coke family products would be visible if caught on air. We spent 1000’s of dollars doing this, trading a can of diet coke for a can of ‘other brand’- even if that ‘other brand’ of beverage was empty, the person would get a new can of Coke product.
Apple does this as well, it catches the attention of viewers… ah, I saw on CNBC that they use iPads, maybe this item is for real… I should look into it.
Cheap marketing that really works.
Another possibility, aside from the product-placement conspiracy theory, is that those folks really do use and prefer their iPads.
They are oriented correctly because they are all in a dock. The connector is at the bottom, ergo, correct orientation.
Headline should read “take over” to describe the takeover.
That’s pretty impressive.
As CandTsmac says, BBC F1 guys use an iPad as did the guys in this year’s Eidgenössicher Schwingfest in Frauenfeld, Switzerland!! And I wouldn’t be found dead without mine!!
It has long been “common knowledge” that Apple never pays for product placement. Just as they have never made a push to get products to enterprise customers, when they appear it just happens.
Several years ago SJ was quoted as saying on the subject of aggressive promotion, to paraphrase, “Some day they’ll figure it out.” It seems that that day has arrived. Apple has acknowledged that a majority of Fortune 100 companies are exploring the use of the iPad in their businesses. They are likely to fall under the halo effect and start looking at computers as well. Blackberry is already noticing the presence of Apple on their turf.
Apple will never reveal its sales statistics for both marketing and business reasons. They will only report the general trend in their sales, but will not divulge any area-specific reports.
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