Google CEO Schmidt: Change your name to escape ‘cyber past’

“Eric Schmidt suggested that young people should be entitled to change their identity to escape their misspent youth, which is now recorded in excruciating detail on social networking sites such as Facebook,” Murray Wardrop reports for The Telegraph.

“‘I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time,’ Mr Schmidt told the Wall Street Journal,” Wardrop reports. “In an interview Mr Schmidt said he believed that every young person will one day be allowed to change their name to distance themselves from embarrasssing photographs and material stored on their friends’ social media sites.”

Wardrop reports, “The 55-year-old also predicted that in the future, Google will know so much about its users that the search engine will be able to help them plan their lives. ‘We’re trying to figure out what the future of search is,’ Mr Schmidt said. ‘One idea is that more and more searches are done on your behalf without you needing to type. I actually think most people don’t want Google to answer their questions. They want Google to tell them what they should be doing next.'”

MacDailyNews Take: No, Eric, we definitely do not want Google to tell us what we should be doing next, you dope.

Wardrop continues, “The comments are not the first time Mr Schmidt has courted controversy over the wealth of personal information people reveal on the internet. Last year, he notoriously remarked: ‘If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.'”

Full article here.

MacDailyNews Take: Maybe the Pink Cowboy should change his name to Eric T. Mole… Oops, that wouldn’t work, either.


  1. Of course Schmidt likes the idea of name change. This guy practically changes his identity depending on the company he works for and the company he’s with. One day he will peel back his mask like in Mission Impossible and people will realize his real name is William.

  2. Choose from Eric, who said what he said today or Steve paraphrased by Mark Spoonauer last month:

    “I have neither the time nor the inclination to explain myself to a fanboy who rises and sleeps under the blanket of the very innovation that I provide, and then questions the manner in which I provide it. I would rather you just said thank you, and went on your way. Otherwise, I suggest you pick up a bumper, and stand a post. Either way, I don’t give a damn what you think you are entitled to.”

  3. Google has an exaggerated sense of self-importance, to say the least.

    The sad truth is that everyone who uses Google’s products and services, such as search, Android, Google Earth, etc… they are NOT even Google’s real customers. A “customer” is someone who pays for a service or product. Google “users” do not pay anything to Google directly, so Google has no direct incentive to make them happy or look out for their best interests. Google’s real customers are the entities who pay for things such as advertising and user data. They are the ones Google wants to satisfy. The users are nothing more than Google’s “commodity.”

    In contrast, Apple’s customers are the users of Apple’s products and services, the people who buy Macs, iPods, iPhones, and iPads. Apple’s motivations align directly with the motivations of customers, and what’s good for the customer is good for Apple.

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