Mercedes-Benz to equip dealers with Apple iPads

“Mercedes-Benz Financial, which provides loans and leases, will equip 40 dealerships with an iPad loaded with its MB Advantage application. Dealers can use the application to see the latest discounts and begin the credit application process,” Jeff Bennett reports for The Wall Street Journal.

Bennett reports, “‘We wanted to bring the mobile revolution into the dealership,’ Andreas Hinrichs, vice president of marketing, said in an interview. ‘The iPad is consumer centric but there is a business side to it as well.'”

“If successful, Mercedes-Benz Financial may distribute iPads to all of its 350 U.S. dealers,” Bennett reports.

Full article here.

MacDailyNews Take: And the rest of the computer industry stands frozen in the middle of the road, transfixed upon Apple’s rapidly approaching, exquisitely designed headlights.