“Apple Inc.’s eye-catching logo – an apple with a bite taken from it – has come in many colors in the past. Now, the iconic computer company is trying to prove its commitment to the color green,” Ben Charny reports for The Wall Street Journal.
“In recent advertising, the Cupertino, Calif., company presents itself as an environmental leader. Apple’s Web site bills its new line of MacBook computers as “the world’s greenest family of notebooks.” It now makes iPods and iPhones free of polyvinyl chlorides and brominated flame retardant, and it’s in the final stages of making all of its products without bromine and chlorine. Both chemicals have been criticized for creating toxic byproducts,” Charny reports.
“Success in promoting its record could help Apple lure more consumers, who are increasingly considering the environmental impact of their choices, to the company’s products,” Charny reports.
“Apple declined to comment for this story, but Apple Chief Executive Steve Jobs said in an October report on Apple’s Web site that his company was committed to developing green practices,” Charny reports. “‘I’m proud to report that all of Apple’s new product designs are on track to meet our 2008 year-end goal,’ Jobs wrote. Among those: eliminating polyvinyl chloride and brominated flame retardants from all its products by 2009, and removing mercury and arsenic from its products’ displays.”
Charny reports, “Apple also has taken steps to release more information about its environmental policies, which have helped its image. A recent survey by the Diffusion Group, a Dallas research company that studies the impact of green products on consumer decisions, found consumers view Apple as the world’s greenest company.”
More in the full article, including criticisms of Apple’s record from the usual sources, here.
Apple’s new MacBooks: the world’s greenest family of notebooks.
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