Study: Consumers view Apple as world’s greenest company

“Apple Inc.’s eye-catching logo – an apple with a bite taken from it – has come in many colors in the past. Now, the iconic computer company is trying to prove its commitment to the color green,” Ben Charny reports for The Wall Street Journal.

“In recent advertising, the Cupertino, Calif., company presents itself as an environmental leader. Apple’s Web site bills its new line of MacBook computers as “the world’s greenest family of notebooks.” It now makes iPods and iPhones free of polyvinyl chlorides and brominated flame retardant, and it’s in the final stages of making all of its products without bromine and chlorine. Both chemicals have been criticized for creating toxic byproducts,” Charny reports.

“Success in promoting its record could help Apple lure more consumers, who are increasingly considering the environmental impact of their choices, to the company’s products,” Charny reports.

“Apple declined to comment for this story, but Apple Chief Executive Steve Jobs said in an October report on Apple’s Web site that his company was committed to developing green practices,” Charny reports. “‘I’m proud to report that all of Apple’s new product designs are on track to meet our 2008 year-end goal,’ Jobs wrote. Among those: eliminating polyvinyl chloride and brominated flame retardants from all its products by 2009, and removing mercury and arsenic from its products’ displays.”

Charny reports, “Apple also has taken steps to release more information about its environmental policies, which have helped its image. A recent survey by the Diffusion Group, a Dallas research company that studies the impact of green products on consumer decisions, found consumers view Apple as the world’s greenest company.”

More in the full article, including criticisms of Apple’s record from the usual sources, here.

Apple’s new MacBooks: the world’s greenest family of notebooks.

Direct link to video via YouTube here.


  1. “Consumers view Apple as the world’s greenest company.”

    I guess that Greenpeace propoganda didn’t take hold with the public.

    Hey Greenpeace, stick to the whale gig rather than bashing high-profile companies trying to do the right thing.

  2. I doubt that too many more customers will buy Apple because it is perceived by the general public as being more +green+ than competitors, but it certainly won’t hurt.

    And Greenpeace can eat it…

  3. …and removing mercury and arsenic from its products’ displays.

    Well know I know why Apple only sells annoyingly glossy displays.

    Like a little natural mercury and arsenic is really going to make a difference when much more toxic chemicals will have to be used to make glasses for failing eyesight in our children because of the glossy displays.

    Hey if glossy displays don’t bother you, then fine. You should have your choice, but allow the majority of use who use a computer all day and/or laptops be able to have matte displays and save our eyes.

    Glossy displays cause eyestrain (and eventual muscle fatigue) because part of the true image is being blocked by reflections, this causes the eye to constantly refocus, thus causing eyestrain, headaches and the premature need for glasses.

    Sure one can tack on a nasty antiglare screen, but for the price Apple charges for their “premium” computers, one shouldn’t have too right?


  4. @JMU
    Give it up with the glossy rant. If you actually bought an iMac or MacBook with a glossy display, then buy some of that inexpensive antireflective film and kick yourself for being an idiot. If you bought a Mac mini or a Mac Pro, then you can buy a non-Apple matte display and live it up.

    You *do* have a choice, and if you don’t like the products that Apple is making, then let *them* know. I don’t care. And if you don’t think that Apple cares either, then buy a Windows PC with a matte Viewsonic display.

  5. It’s not that easy being green;
    Having to spend each day the color of the leaves.
    When I think it could be nicer being red, or yellow or gold…
    or something much more colorful like that.

    It’s not easy being green.
    It seems you blend in with so many other ord’nary things.
    And people tend to pass you over ’cause you’re
    not standing out like flashy sparkles in the water
    or stars in the sky.

    But green’s the color of Spring.
    And green can be cool and friendly-like.
    And green can be big like an ocean, or important like a mountain,
    or tall like a tree.

    When green is all there is to be
    It could make you wonder why, but why wonder why?
    Wonder, I am green and it’ll do fine, it’s beautiful!
    And I think it’s what I want to be.

    – Kermit the Frog

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