A mere two months after introducing Zunes with minor updates, Microsoft “plans to announce on Wednesday a price cut for its flash-based models. The 4GB version will drop to $99, the 8GB model will drop by $10 to $139, and the 16GB model will sell for $179, down from $199,” Ina Fried reports for CNET.
“Microsoft is also cutting prices for several of its Zune accessories. The cuts take effect on Wednesday in the U.S. and on Friday in Canada,” Fried reports.
“Zune marketing director Adam Sohn said in an interview on Tuesday that the moves were being made to ‘ensure hopefully we have a good holiday season,'” Fried reports. “Microsoft also kicked off a new wave of TV ads on Monday that aim to get more people to download the free Zune software, even if they haven’t yet decided to plunk down for a Zune player or Zune Pass subscription. ‘We think we need to attack it from both sides,’ Sohn said.”
MacDailyNews Take: We think you’re nuts and you ought to get a real job. “Zune Marketing Director,” puleeze. You either have the worst marketing job this side of “Arctic Refrigerator Salesman” or your job performance is the worst in CE history (outside of the guy who was responsible for peddling Dell’s long-defunct DJ Dittys) – unless your job was to create a one-word synonym for “abject failure,” in which case we apologize. Job well done!
Full article here.
MacDailyNews Note: In the time it took you to read this article, Apple sold more iPods than Microsoft’s all-time total Zune sales (and we’re just barely kidding).