Splicing together one of Microsoft’s “I’m a PC” TV ads with one of Apple’s award-winning “Get a Mac” commercials (“Touché” from 2006) produces quite the effective response, as YouTuber (and rough editor) “SIgma902” demonstrates:
Apple’s original “Touché” spot:
A bit of tweaking of “Touché” by Apple and they’ll have a very nice way to dispense of Microsoft’s $300 million act of stupidity while also selling more Macs.
Apple could work in elements from the following commercial, too:
Apple’s “Misprint” ad (fastest Windows Vista notebook is an Apple Mac):
Steve Jobs could edit it himself on his Mac using iMovie in about 15 minutes. Just in time for the new fall TV season. It’s amazing how many people we meet who don’t know that Macs run everything; the world’s largest software library, in fact.
Microsoft has $300 million sitting there and Apple has a lit match. Toss it on the pile, Steve.
Vista-erasing/XP-loading HP, Dell, Toshiba, Sony et al. won’t be happy if Apple goes this route and finally exposes their PCs as OS-limited to the world.
MacDailyNews Note: FYI: Here’s what we wrote about Apple’s “Touche” ad on June 17, 2006, shortly after it debuted:
The ad’s real point, that Macs run Windows and are the only computer you’ll ever need, seems slightly muddied by the whole “touché” discussion, but not muddied enough to hurt. The ad is still powerful. This ad works, “touché” right or wrong, because it dangles the “twofer” right in front of the publics’ collective face. Certainly, Apple’s “Touché” ad is not lame, smug, or arrogant.
There is simply no defense against, “Now you can run Mac OS X or Windows on a Mac, so it’s the only computer you’ll ever need.”
The “Embrace” phase of Apple’s plan is off to a strong start.
As we see it, Apple is executing a two-part “Embrace and Extinguish” plan. Give people their Windows “insecurity blanket” first. They believe they need Windows and cannot be convinced otherwise. Let them find out for themselves what Mac OS X and Apple’s Mac-only apps like iLife, Safari, etc. are all about. Then, when the time comes to buy their next Mac, they’ll be just like us: they won’t even care if it can run Windows. We are extremely confident that Mac OS 10.4 Tiger will win converts from Windows XP. Heck, for that matter, we’re extremely confident that Mac OS X 10.2 Jaguar would win converts from Windows XP. Leopard vs. Windows Vista? It’ll be no contest. We’ve seen it happen in real life too many times: let someone really use a Mac for a couple of weeks and they simply do not want to go back to Windows.
First the PC box assemblers, then Microsoft by attrition.
[Attribution: 9 to 5 Mac. Thanks to MacDailyNews Reader “Chuckles the Microsoft CEO” for the heads up.]
[UPDATE: 5:39 EDT: Added to Take and altered headline.]
PC users rather spend hundreds of dollars for someone to “fix” their PC rather than buy a “gay” computer like a Mac.
Tell them that OS X Leopard is certified Unix.
There is nothing more macho than Unix. Compared to Unix, Windows is for girly men.
I still don’t know why Microsoft is even advertising this way. They don’t even sell PCs. Shouldn’t they focus their ads on software like Vista, Office, Exchange? This campaign would work even for people who own Macs. They don’t even know what they make.
@DH, you said:
The only tag line that makes sense with the ” I got a PC too” is
” misery loves company “.
I think you have it backwards. In the case of Microsoft, it’s more like “the company loves misery”.
“What’s really sick is you have to install SP2 BEFORE connecting the PC to the internet “
Or install off Windows XP SP2 disks, shesh, it’s only been out for 4 years. Don’t be such a retard and get a new install disk. it’s no wonder if you’re using 6 year old disks to install that you have to download a LOT of patches.
“I’m not gay.”
If you have to say it all the time… Walks like a Duck, Quacks like a Duck…
@Raving MacHead:
“Turn-offs to Mac’s
1: Glossy screens”
Huh? My MBP does not have a glossy screen, my wife’s MB does. You do have a choice. Besides, I cannot remember being in a box store and not seeing PCs filled with glossy screens.
RavingMacHead, you are not competent to install Windows for clients. See http://support.microsoft.com/kb/828930/ for how to avoid all the problems you mention.
Wow thanks for that that is really straight forward. He says sarcastically…. They could just make it easy. I just installed Office for the Mac and I had to go through 3 – 4 updates – can’t they just have 1 freggin current update.
ha ha ms
Oh Jesus. I spent the day trying to get XP to work on my Mac. What a fucking nightmare!
I used VirtualBox. It’s cool, it’s free. AND I’m able to install WinDOS on an EXTERNAL hard drive, unlike Parallels or Boot Camp or (I’m assuming) VMWare. No need to pollute my McBook Pro any more than necessary.
I even found a very nice web site that allowed me to “try” an unlocked copy of MS Office 2007. Oh, how wonderful that place called the internet can truly be!
I’ve used Windows a bit. But never really “used” it in installing and trying to configure the accursed mess. If I were religious, I wouldn’t be after today!
Microsoft should include some razor blades with every copy or Windows. Hell, had they been with mine, I’d have used them. And not on the installer CD! And you can’t toss your MBP out the window, either!
The bottom line? I do NOT feel sorry for Windows users. No amount of Microsoft advertising will make me pity the fools, either. Idiots all!
Die, Microsoft, DIE!
too funny
ms spend $300 million on an ad that apple made in 2006 ( ALWAYS playing catch up !!! )
and unlike their boring drivel , ours is funny and to the point
too funny
Stop making fun of Windows (users). I made a quick $100 doing some basic “re-install services” for someone.
MW: best – Windows users who pay me to fix their problems so my “Apple account” may grow are the best. Keep buying Dells, dummies!
Windows losers are the best suckers around!!
Bought me a new iPhone with last weeks work fixing defunct PC’s!!
Stupid Windows losers!
Apple should bring back the “Touche’ ” commercial but tweak it a little in response to Microsoft commercials. There are a few people out there that is still unaware that Macs run Windows to and that Macs are the only PC they will ever need. Apple can make this into a major ad campaign.