Microsoft’s $300m ad campaign doomed?  ‘I’m a PC, too’ says Apple’s OS-unlimited Mac (with video)

Splicing together one of Microsoft’s “I’m a PC” TV ads with one of Apple’s award-winning “Get a Mac” commercials (“Touché” from 2006) produces quite the effective response, as YouTuber (and rough editor) “SIgma902” demonstrates:

Apple’s original “Touché” spot:

A bit of tweaking of “Touché” by Apple and they’ll have a very nice way to dispense of Microsoft’s $300 million act of stupidity while also selling more Macs.

Apple could work in elements from the following commercial, too:

Apple’s “Misprint” ad (fastest Windows Vista notebook is an Apple Mac):

Steve Jobs could edit it himself on his Mac using iMovie in about 15 minutes. Just in time for the new fall TV season. It’s amazing how many people we meet who don’t know that Macs run everything; the world’s largest software library, in fact.

Microsoft has $300 million sitting there and Apple has a lit match. Toss it on the pile, Steve.

Vista-erasing/XP-loading HP, Dell, Toshiba, Sony et al. won’t be happy if Apple goes this route and finally exposes their PCs as OS-limited to the world.

MacDailyNews Note: FYI: Here’s what we wrote about Apple’s “Touche” ad on June 17, 2006, shortly after it debuted:

The ad’s real point, that Macs run Windows and are the only computer you’ll ever need, seems slightly muddied by the whole “touché” discussion, but not muddied enough to hurt. The ad is still powerful. This ad works, “touché” right or wrong, because it dangles the “twofer” right in front of the publics’ collective face. Certainly, Apple’s “Touché” ad is not lame, smug, or arrogant.

There is simply no defense against, “Now you can run Mac OS X or Windows on a Mac, so it’s the only computer you’ll ever need.”

The “Embrace” phase of Apple’s plan is off to a strong start.

As we see it, Apple is executing a two-part “Embrace and Extinguish” plan. Give people their Windows “insecurity blanket” first. They believe they need Windows and cannot be convinced otherwise. Let them find out for themselves what Mac OS X and Apple’s Mac-only apps like iLife, Safari, etc. are all about. Then, when the time comes to buy their next Mac, they’ll be just like us: they won’t even care if it can run Windows. We are extremely confident that Mac OS 10.4 Tiger will win converts from Windows XP. Heck, for that matter, we’re extremely confident that Mac OS X 10.2 Jaguar would win converts from Windows XP. Leopard vs. Windows Vista? It’ll be no contest. We’ve seen it happen in real life too many times: let someone really use a Mac for a couple of weeks and they simply do not want to go back to Windows.

First the PC box assemblers, then Microsoft by attrition.

[Attribution: 9 to 5 Mac. Thanks to MacDailyNews Reader “Chuckles the Microsoft CEO” for the heads up.]

[UPDATE: 5:39 EDT: Added to Take and altered headline.]


  1. “I did not see it, but the wife told me on one of the morning news (Fox) they were discussing MS new ad, and most of the time was about how they were made on Mac’s!”

    Nothing too new there, in the old days they used to use Amigas to create and presentations about PCs’ multimedia capabilities.

    Magic Word: Should…as in Commodore should have been better with their money

  2. That’s a great addition to the Microsoft ad. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> Have you seen that YouTube “Get a Mac ad with Gisele Bundchen” where PC shows his movie and it’s that scene from “Live Free or Die Hard” where Justin Long gets knee capped?

    The above ad really makes up for that one, I think.

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