Microsoft’s ‘I’m a PC’ ads created on Apple Macs

“After dumping its $10 million contract with Jerry Seinfeld after just three ads (only two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, ‘I’m a PC!’ One problem with the campaign’s credibility: the ad work was created using Macs,” Daniel Eran Dilger reports for RoughlyDrafted.

MacDailyNews Take: Don’t blame the Macs; they just do whatever they’re told. GIGO.

“Flickr user LuisDS found that metadata on the creative copy of the ‘stereotyped PC user’ and other photos appearing on Microsoft’s ‘I’m a PC’ website revealed that they were produced using Macs running Adobe Creative Suite 3,” Dilger reports.

Full article here.

41 Comments

  1. “And all those hand-held units that Apple employees use to ring up your purchase run on… Windows Mobile.”

    Which I find fitting ideed. Using a Microsoft product to sell Apple products is genius. When the handheld balks, blame Microsoft to make the customer feel all the more better about their purchase.

  2. MDN!!!!!!!! YOU LEFT OUT THE BEST PART!!

    “When LuisDS checked on the photos again this morning after publishing the metadata details on Flickr last night, he found that Microsoft has scrubbed the revealing details from the work, an effort that also resulted in the 272 KB photo ballooning to 852 KB.”

  3. The religious fervor over this is really bizarre.

    It’s not about religion, it’s about “eating your own dog food”.

    There’s something to be said about proof-in-practice. If your own products can’t even advertise themselves, relying instead on their #1 competitor to do it, what message does that really send??

    </i>You guys remind me of little Muslim children dancing in the streets when an American helicopter crashes.</i>

    What a disgusting comparison.

  4. “You guys remind me of little Muslim children dancing in the streets when an American helicopter crashes.”

    I know! Those muslim kids should really be more geopolitically aware. Then it wouldn’t matter so much to them when their family members don’t come home.

  5. The photos of the iPhone factory show Windows computers in the background.

    The hardware that Apple sells was most likely not developed on a Mac (I’m sure Intel doesn’t use them to design their chips)

    All this “answers” is that people are free to choose the tools that work best for them. Why the snarky post about a mildly amusing anecdote?

  6. “The photos of the iPhone factory show Windows computers in the background.”

    “And all those hand-held units that Apple employees use to ring up your purchase run on… Windows Mobile.”

    “It’s not about religion, it’s about “eating your own dog food”.”

    Even Apple knows it, Mac OS X for customers, Windows for Apple’s business critical systems.

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