Microsoft’s ‘I’m a PC’ ads created on Apple Macs

“After dumping its $10 million contract with Jerry Seinfeld after just three ads (only two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, ‘I’m a PC!’ One problem with the campaign’s credibility: the ad work was created using Macs,” Daniel Eran Dilger reports for RoughlyDrafted.

MacDailyNews Take: Don’t blame the Macs; they just do whatever they’re told. GIGO.

“Flickr user LuisDS found that metadata on the creative copy of the ‘stereotyped PC user’ and other photos appearing on Microsoft’s ‘I’m a PC’ website revealed that they were produced using Macs running Adobe Creative Suite 3,” Dilger reports.

Full article here.


  1. as a professional in the video production industry, rest assured they were NOT created using Adobe software. They would have been edited on either a Final Cut platform, or an Avid, but not likley Adobe.

    No doubt Adobe was used to create the web versions, but most likely NOT the original video edits….

  2. Wow…processing Microcrap stuff. This underscores the resiliency of Macs to easily handle adversity. Do I sense another Mac commercial in the offing??? ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  3. The best quote from the article about when talking about the stereotypical PC character was talking,

    “Where was Mac? Apparently, he was iding behind the scenes to produce everything.”

    ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  4. This was a rather meaningless article by RD as this “news” is nothing new. Been there, done that. Now… had MS made the ads themselves, that would be news and ironic… but as it stands it is neither.

    However… one poster at RD did make the comment that these ads have killed Apple’s “I’m a Mac and I’m a PC” spots.


    Apple could spoof the MS spots very easily, but why bother. The spots only point out how pathetic MS really is. The best thing Apple could do is just ignore them. The MS spots are designed to appeal to people who have been offended, or whose feelings have been slighted, by Apple’s “I’m a Mac and I’m a PC” ads.

    There are words to describe humorless people like this… childish is the first to come to mind.

    Anyone swayed by the MS spots is not the kind of a customer that any business, let alone Apple, would want.

  5. And all those hand-held units that Apple employees use to ring up your purchase run on… Windows Mobile.

    However, they are the one thing in the store that doesn’t work well.

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