NBC dumps Microsoft’s Silverlight after Olympics; goes back to Adobe’s Flash for NFL

“NBC just finished broadcasting the Olympics online with Microsoft’s Silverlight video technology, but the network and the NFL are turning back to Adobe’s Flash for live streaming of Sunday Night Football this fall, and started tonight with the season opener between the NY Giants and the Washington Redskins,” Michael Learmonth reports for Silicon Alley Insider.

“The Olympics online were a joint production between NBC and Microsoft, and an opportunity for Microsoft to build a user base for Sillverlight, its new media player. But Flash has a much larger installed base: Adobe says it’s installed on 98% of Internet-connected desktops,” Learmonth reports.

“Microsoft, meanwhile, said that during the Olympics, 40 million US to visitors NBCOlympics.com didn’t yet have Silverlight installed,” Learmonth reports.

Full article here.

37 Comments

  1. Just read the attached article and found it interesting that Microsoft is playing the “Just because we are not the majority player does not mean that we are not good” card.

    Of course they also like to play the, “We are the majority player in OS so we must be the best, forget those up and coming players”.

    I guess if you are Microsoft, you get used to saying what ever makes you look good since its all about sales and not customer.

    HMMMmmmmm. Didnt Steve Jobs say something like that a number of years ago??? Something about sales running the company???? ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    Just a thought.

    en

  2. of the two, I think silverlight is actually much better, one of the few things I think microsoft has ever done remotely well..

    if you have not checked it out, download it and look at some demo’s of what it is capable of

    wow I actually gave microsoft a compliment, quick someone smack me!

  3. Erk,

    Consider yourself smacked.

    I’m not exactly sure if what you’re saying is even relevant. Flash is out there and everyone has it. Silverlight duplicates its functionality and nobody has it. It would have to be dramatically better than Flash in order to justify mass migration.

    Is there a reason why everyone seems to be confusing possessive form with plural (demo’s v.s demos)? When I learned my English (in high school), they told me that plural does NOT use apostrophe. Were there any changes in English grammar since the 70’s?

  4. The Olympics is over. iPhones are used every day for internet use and dominates smart phone internet visitors. If it can’t stream to an iPhone on the web, it will die off to something that the iPhone can stream.

    Advertisers want to sell something and iPhone owners buy the high end stuff.

  5. I must say, silverlight is less of a resource hog…smoother playback. only downside is that silverlight breaks the video file into an zillion little files making it impossible to use safari’s activity window to download the video file…

  6. @Predrag,

    “Is there a reason why everyone seems to be confusing possessive form with plural (demo’s v.s demos)? When I learned my English (in high school), they told me that plural does NOT use apostrophe. Were there any changes in English grammar since the 70’s?”

    The apostrophe is correct IF you consider that you use it to denote dropped characters (do not – don’t). in this case demonstrations shortens to demo’s.

    A stretch, I know, but I don’t want to be too much of a grammar snob :^)

  7. WindozeKiller:

    You bring up an interesting point; is it in fact correct usage of apostrophe (for shortening long words)? “Don’t” is very standard, but rather unique. I had always felt that “Repo’s” or “Demo’s” or anything that is shortened, then made plural with apostrophe looked wrong. I may have been mistaken?

  8. I was one who refused to install SilverJunk, and I made a very angry email to NBC about the decision to use it, and how I would not watch Olympics. Which, IMO not be saddled with a new untested and discrimanatory plug in. MPEG videos play on all computers, either with Quicktime or WindowsMedia. Olympics video should be platform agnostic and play on all computers possible.

  9. “Silverlight and Flash aren’t nearly half as bad as the pop ups I get on this site using Firefox. I have to surf this site with only Google Chrome or Safari and I’ll be safe.”

    Don’t know what you are doing wrong, but I get no popups at all.

  10. @Predrag

    I agree with your observation about the apostrophes, so this is not a slam, but I thought it was funny that your last line ended with:
    70’s instead of 70s
    If you were going to use an apostrophe, you’d use it to mark the omission of “19,” as in:
    ’70s
    The “s” means plural in this case. It’s not possessive, and the contraction occurs before the seven.

  11. I love that when you go to Mictosoft’s site te first page is the new Gates-Seinfield commercial and it is in Flash. They don’t even stay consistent on their own site. Apple was smart and dumped Flash completely.

  12. An apostrophe is never used to show plurality, ever. It is used in contractions-two words joined by an apostrophe, or for possessive nouns, i.e. Microsoft’s (possessive proper noun) product demos (plural) suck and can’t (can+not) compare to Apple’s (possessive proper noun). Plurality is expressed by simply adding s (or sometimes es) to the end of a noun, i.e. demos, iMacs, apples.

  13. Silverlight is a world better than Flash. More secure, easier to write programs for, better capabilities.

    Anyone who thinks otherwise is using anecdotal evidence and basically only hates it because MS made it.

    To those that say “Silverlight” duplicates functionality, so what?

    If it’s better, then why not use it?

  14. This site’s irritations are the pop-unders, not the pop-ups. They sit there until you close the window, and there they are. FF 3.0 does not stop them.

    I did install silverlight on my MBP during the olympics, and it worked just fine. I’ve had no problems (that I know about… apart from my computer calling Balmer in the wee hours of the night…) but now of course I don’t need it anymore. I’m not a big Flash fan, and wish all sites used QT. Oh well…

  15. Just to be factual here, if you look at the original article, you will see that they have made a slight edit – perhaps the end result is the same ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    Quote: “Update: To be clear, we are not saying that NBC “dumped” or “ditched” Silverlight for Flash — as others have suggested. We’ve updated the text a bit to clarify that. And as industry analyst Dan Rayburn notes, the NFL — not NBC — made the technology decision.”

  16. The new Silverlight player seems to have been a real success.

    Users have welcomed the new NFL Silverlight player with very positive feedback. During last night’s game Twitter was flooded with messages from viewers. Bizzarely, some American football fans, including the editor of Macworld magazine, sounded more excited about the new Silverlight player than they were about the game:

    http://www.timacheson.com/Blog/2009/sep/macworld_editor_says_silverlight_is_better_than_flash_for_video

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