RBC: Apple’s back-to-school sales ‘massive’ – predicts over 3 million Macs sold in quarter

“‘Massive’ back-to-school Mac computers sales for Apple Inc. might not mean much to the market on the surface, but when each 25 basis point increase in market share produces an extra US$1-billion in revenue, things start to come into focus pretty quickly,” Jonathan Ratner reports for The Financial Post.

RBC Capital Markets analyst Mike Abramsky “told clients that data from 4,400 corporate IT buyers and adopters suggest ‘unprecedented intentions’ in the quarter. In the next 90 days, 34% plan to buy a Mac laptop and 30% expect to purchase a desktop,” Ratner reports.

“As a result, he expects Apple’s share of the global PC market will rise to 4.2% in calendar 2009, up from 2.9% in 2007,” Ratner reports.

Full article here.

Dan Frommer reports for Silicon Alley Insider, “RBC analyst Mike Abramsky now expects the company to ship 3.04 million Macs in the September quarter — representing 41% year-over-year growth and 22% quarter-over-quarter growth — up from his previous estimate of 2.8 million.”

“What’s helping? Among other factors: Apple’s back-to-school promotion for college students that offers a free iPod touch — $299 value — with qualifying Mac purchase,” Frommer reports.

Full article here.


  1. @Ouate de Phoque
    AAPL is tanking because of the previous article about apple getting sued for false advertising the iphone 3G and from people complaining.

    It wouldn’t surprise me if ballmer used some of that marketing money for vista to pay writers to make up random crap and over exaggerate any bad news of apple to drive the stock down.

  2. As a Mac vetern from the original 128k version, it’s nice to see Apple finally making it.

    Of course it took years of HUGE FSCKING BETCHING AND MOANING and of course years of dedication while Apple went through many IDIOT CEO’s with their OVER PRICED HARDWARE, just sucking our dollars and our dedication DRY!!!

    We held on, it drove us BATTY. IT MADE US CRAZY.

    Of course now I’m too old to participate in anything Apple, except to buy their stuff.

    So you youngsters, don’t be all smug and such, because


    Remember that. Now go play in traffic. (not really) : )

  3. Raving MacHead:

    Just remember what they say about crazy:

    The people who are crazy enough to think they can change the world … are the ones who do.

    nuff said.

    and don’t worry about Apple forgetting – Mac People keep them in line – once you experience quality, you won’t let go of it quietly.

  4. Speaking of not going quietly. My business school is making me buy a Lenovo. They will not stop hearing me complain. At least they are sticking with XP. This is nightmare material!

  5. Steve516 writes, “The iPod touch giveaway is to help clear inventory ahead of the new model methinks.” Unlike Microsoft’s Zune, Apple’s iPod Touch has never experienced inventory much beyond that required. Apple keeps close tabs on the supply chain.

    Unlike one of my neighbors, who has a college connection, I was unable to take advantage of the “Back to School” promotion. So I’m anxiously awaiting the release of the next Touch. (I’m hoping for a 16 GB for $299.)

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