Apple has begun airing another new “Get a Mac” ad, “Off The Air,” on U.S. network and cable television.
In the ad, “PC” is confronted by “Mac” and a Mac Genius who explain that dumping a Windows PC and switching to a Mac is easier than ever since when you buy a Mac, the Apple Store Mac Genius will transfer your files from your old PC to your new Mac for free.
At this point, Apple makes one of their most brutally honest points ever, as “PC” responds:
Oh, no, no, no, no… My frustrated users don’t need to hear about that. See, fear of switching is the foundation of customer loyalty for PCs.
“PC” then rolls down a fake color bar chart over the camera and makes a continuous “beep” noise as he takes the spot “Off The Air.”
MacDailyNews Take: Bill Gates “PC” loves badly faked things. Poor simulations are his life.
Apple “Get a Mac” ad: Off The Air:
See the ads in various sizes and qualities via Apple.com here.
[Thanks to MacDailyNews Reader “GizmoDan” for the heads up.]
LOL! Hilarious. lol. What a great way to start the day! hehehe
Fantastic!
That’s great. Now Ballmer’s going to wake up in the zoo again, naked, confused and with gazelle blood all over his face. The International Bigfoot Society won’t be able to handle two huge disappointments in one week.
Ouch… the truth is starting to hurt when you see it this way.
Everyone…buy stocks in companies that sell lots of chairs!!!!
I hope they aren’t biting off more than they can chew. On the other hand, that could mean a tidal wave of switchers.
Glad to see Apple is striking hard on the eve of Microsoft’s upcoming ad campaign.
It’s all too easy. Only Microsoft announces their huge upcoming campaign so early that its competitors have time to anticipate it. (obviously they announce such things just to keep stockholders and certain customers from jumping ship)
Apple gets criticism for being secretive, but it’s paid off in so many ways the last 10 years. As a stockholder, I don’t see the secrecy as a bad thing like Wall Street sometimes tends to. Instead, I’ve grown to trust that Steve and Co. will do the right thing.
I don’t “trust” Microsoft any farther than I can chuck an oversized PC tower.
YES!!! Apple is going to destroy MS. This is how ads should be done.
Gutsy!
Bold!
Great!
I sure wish Apple would spend some time working on getting their iPuck’s to do something other than display an Apple logo (Apple logo screen of death)! I have 5 iPhones…at least one working at all times!!!!
How much is Gates paying you to do those troll posts, Kennyc?
Hey, without people like Kennyc, the gene pool wouldn’t have the shallow end.
Apple fan since 80’s…but ya gotta call a stinker when you own 5, and the iPhone sucks more than any product Microsoft has ever produced! And they say Vista was bad? iPhone 2.0 trumps Vista hands down. When tech support tells you not to use the iPhone backup because it’s not reliable, why even make us go through the painful 3-4 hours of the back-up process if it’s not gonna be valid when you need it?
If there were only Kennyc, there would be no gene pool at all.
‘I love the smell of burnt troll in the morning’
Fear
Powerful stuff, and foundation for 1/2 the things we tend to do
Was Joseph Campbell, Kwai Chang Caine, or some other great philosopher who said:
To live a Life of Honor, to stay on The Path, Grasshopper
Never make a decision because of Fear or Greed
BC
WHY would an individual guy, posting on this site rabid Mac fan site, have FIVE iPhones?
And they dont work…and he has been an Apple fan since 1843…etc.etc.
Yawn.
People are such idioten – please go away Kennyc, you are a TROLL, and you have been barbecued, now STFU, and go away.
First day out and it’s already a classic.
It’s about time someone expose the principle of ‘FUD’ !! LOL!
Kennyc is clear evidence (along with the substantial increase in troll traffic here and elsewhere) that not all of Microsoft’s $300 million is going into Seinfeld ads
THE LEAGUE OF TURTLENECKED NINJA’S ARE READY TO THY BIDDING MASTER JOBS!!
Where is some brain dead PC’s we can beat up on?
Brutal. Attack Microsoft. Finally!!!
Ahhh, yes, glorious destruction!!! Let the games begin!!
disclaimer: I installed a larger hard drive and partitioned the drive to support Vista Ultimate. After all I have to know what I’m talking about right?
Yep.
In other news, Herman Miller announced it had received a massive order of 20,000 Aeron chairs this morning from an unnamed company residing in Redmond Washington.
Yes, lovely … for FREE?!?!? Two of my wife’s fellow playwrights switched (my wins) and were offered the “transfer service” for $99! In different stores in the Boston area. Has Apple cut the price? Does the $99 deal offer more than the FREE deal?
Anyway, both paid ME $50 (each) for the service. And, I must admit that I earned it. Every penny. But … I’m not a genius when it comes to PCs. Guess I won’t be picking up more pocket change any time soon. Well. Maybe for recommending and teaching the use of Pages and Numbers? Not nearly as featurific and/or powerful as the Office equivalents, but my buddies are not Enterprise Execs needing every last tweak to stay that way.
I have to submit, I regret upgrading from 1.1.4 – everything worked perfectly. I wish there was a way I could go back to it. 2.0.2 is an improvement, but still not nearly as snappy, nor as stable. So many functions of my iPhone are not working as they used to.
And as many of you know, I am no troll.
If MS is going to pay trolls, they should a least get some that are literate : / At least learn when and when not to use possessive ‘s. Have you ever used any of the smart phones on the market with Mobile Windows? I had a Treo and it was the POS. I had to reboot it all of the time. Will Apple have some growing pains with the iPhone? Yes!! But, there isn’t another company that could even get close to doing it as good as Apple It’s OK……. we will drag you kicking and screaming into the Mac World.
“Standard Care” is free. It entails you having put all your important files into a single folder called “files to transfer” on your PC’s desktop. That is then copied by a Genius from the PC to the new Mac. (Apple also sets up the Mac, username and password).
This, obviously, is not all that useful since your shit is all over the place on a PC. You’d also think “anyone” could do this. You’d be wrong. PC users are absolutely **staggeringly** ignorant (although they are good-hearted folks, welcome to the Mac!).
“ProCare” is a service that includes comprehensive data transfer among other things. This is 99$ and absolutely worth it just for the data transfer from PC to Mac. They get the mail, music, contacts, calendars, etc….all the pain in the ass files, and place them in the corresponding apps on the Mac side (when applicable).
So yeah, it’s “free” but you’ll want the $99 if you are at all smart. (Sadly PC users are cheap and dumb. So they don’t buy ProCare. Instead they “wrestle” with getting all their shit over by themselves. Takes weeks for some, and some just start over on the Mac) LOL. I mean, nice folks! Welcome! LOL.