Apple has begun airing another new “Get a Mac” ad, “Off The Air,” on U.S. network and cable television.
In the ad, “PC” is confronted by “Mac” and a Mac Genius who explain that dumping a Windows PC and switching to a Mac is easier than ever since when you buy a Mac, the Apple Store Mac Genius will transfer your files from your old PC to your new Mac for free.
At this point, Apple makes one of their most brutally honest points ever, as “PC” responds:
Oh, no, no, no, no… My frustrated users don’t need to hear about that. See, fear of switching is the foundation of customer loyalty for PCs.
“PC” then rolls down a fake color bar chart over the camera and makes a continuous “beep” noise as he takes the spot “Off The Air.”
Bill Gates “PC” loves badly faked things. Poor simulations are his life.
Apple “Get a Mac” ad: Off The Air:
See the ads in various sizes and qualities via Apple.com here.
[Thanks to MacDailyNews Reader “GizmoDan” for the heads up.]