Apple’s Safari push to Windows via software update works; Safari’s Windows share triples in April

“On March 18th, Apple released the Safari 3.1 web browser for Windows and the Mac. With the release, Apple also included Safari 3.1 with Apple’s Software Update service on Windows. It was labeled as an update with the option to install pre-selected. The update has been pushed to millions of Windows users of Apple’s other software products, like iTunes. Normally, Apple’s Software Update service is not used for delivery of new products. Clearly, this is a calculated risk by Apple that has annoyed and/or alienated some users,” Net Applications reports.

MacDailyNews Note: Apple has changed the way Safari is displayed within their software update application for Windows. For more, please see Apple changes Apple Software Update for Windows; tags Safari as ‘new’ if not already installed – April 18, 2008

Net Applications continues, “However, the question is, did it work? Did Apple gain browser market share on Windows based on this move? The answer is yes.”

“Safari 3.0 on Windows never gained much market share, peaking at .07%. However, Safari 3.1 on Windows is rapidly gaining market share [0.21%], already tripling Safari 3.0’s peak,” Net Applications reports.

In April 2008, the top 5 operating systems as measured by Net Applications*:
• Windows – 91.99%
• Mac – 7.01%
• Linux – 0.67%
• iPhone – 0.14%
• Playstation – 0.04%

In April 2008, the top 5 browsers as measured by Net Applications*:
• Microsoft Internet Explorer – 76.02%
• Firefox – 16.96%
• Safari – 5.51%
• Opera – 0.65%
• Netscape – 0.53%

*NetApplications: “We use a unique methodology for collecting this data. We collect data from the browsers of site visitors to our exclusive on-demand network of live stats customers. The data is compiled from approximately 160 million visitors per month. The information published is an aggregate of the data from this network of hosted website statistics. The site unique visitor and referral information is summarized on a monthly basis. In addition, we classify 430+ referral sources identified as search engines. Aggregate traffic referrals from these engines are summarized and reported monthly. The statistics for search engines include both organic and sponsored referrals. The websites in our population represent dozens of countries in regions including North America, South America, Western Europe, Australia / Pacific Rim and Parts of Asia.”

More here.

Apple Safari Web browser for Windows:

Direct link via YouTube:


  1. I can understand the negative reaction to the initial stealth Safari installation on Windows. So, now that Apple f”fixed” it, why do people still complain?

    Just because Safari’s been installed, doesn’t mean it’ll ever get used.

    Obviously it does get used.

  2. @ zippy

    “Anything to dislodge that crap browser IE from the thrown is welcome news to me.”

    I think you meant “throne” and not “thrown”. You’re welcome. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  3. If they really want this browser to take off, they should make it an entry door to the web and therefore provide some web services along with it:

    – a free version of .Mac, or if not free, at least cheaper and highly integrated to iPhone, and iPod Touch

    – an entry door to iTunes

    – an entry door to AppStore

    – an entry door to all kind of Apple products…

  4. Hopefully this puts a muzzle on the people who were crying “ZOMG! Safari stealth install! EVIL!!!!” – yes, hysterical Mozilla people, I’m looking at *you*. I love your browser and use it almost 100% of the time, but honestly, dial down the doomsday rhetoric on Apple here, will ya?

    If this had been a real “stealth” install, Safari would be sitting on these peoples’ hard drives, unused. Clearly, instead, people saw the option for Safari in Software Update, installed it, deliberately went to use it, and (at least for the short term) are continuing to use it in significant numbers – exactly as Apple intended.

    Apple wasn’t targeting the folks who are already smart enough to download and use an alternative web browser. Apple’s real target here was Windows users who don’t really know that “the internet” is something they can get to without clicking on that blue “e” icon – the everyday Windows users who would never browse the web with anything other than IE unless given a gentle nudge.

    So relax Mozilla people, Apple is promoting their more standards-compliant web browser to get people off that archaic Microsoft browser. This is a *good* thing for web standards, it will *help* Mozilla in the long run. Mozilla lost a lot of respect from me with their childish reaction to Apple’s tactics on this.

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