Apple under promises, over delivers, under promises, over delivers, under promises, over delivers…

“Apple (AAPL) and CFO Peter Oppenheimer have a history of being conservative with their guidance. Listen to a conference call, or read a transcript and you’ll hear repeated remarks about forecasts the company can ‘confidently meet.’ It’s like a lawyer that won’t ask a question in court without first knowing the answer; similarly Apple seems incapable of making a projection without being sure it will come true,” Seth Gilbert writes for Seeking Alpha.

“The history tracks back quarter after quarter… By now one would think the markets would be used to it. It’s an obvious enough pattern: first Apple gives conservative guidance about future earnings. The economy, a product shift, a parts shortage…something, warrants more caution. Next, the numbers come: conservative projections are blown away by stellar earnings that probably shouldn’t have been a surprise. Then, lest expectations get too lofty, the upside of the stellar earnings is tempered with another round of conservative guidance. It’s the Apple M.O., the ‘Oppenheimer effect’: Apple’s way of under promising, over delivering then under promising again,” Gilbert writes.

“Last quarter in the earnings call Peter Oppenheimer was crystal clear. He told analysts, ‘[Apple is] giving very strong guidance. We are very confident we will achieve it.’ And guess what, that’s exactly what they did. This second quarter, the wording isn’t much different. In forward guidance for Q3, Apple is projecting revenue of $7.2b and earnings of about $1.00. Those numbers seem a little low, and it’s likely they will be,” Gilbert writes.

Much more in the full article – recommended – here.

Please note that Oppenheimer said in the conference call, “Looking ahead to the June quarter… we are targeting revenue of about $7.2 billion, or approximately 33% growth over the prior June quarter… We expect to generate EPS of about $1.00.”

“About $7.2 billion. About $1.00 EPS.” Reports that exclude the “about” are incorrect. Apple is not guiding “$1.00 EPS,” they are guiding “about $1.00 EPS.”

29 Comments

  1. @NeonRed
    You are absolutely right about the carbon cycle. . There is a better way as Guess Poser indicates…solar energy. The sun sends us orders of magnitude of wattage that we consume in all our energy needs per year. We hardly touch it but hopefully in the future.
    In the meantime turning organic carbon (human waste etc) into single carbon compounds like Carbon monoxide and methane is the best way to go. Use these as microbial foodstocks to synthesis biofuel and to replace numerous other petroleum-based products.
    Happy friday everyone and remember…the Montreal Canadiens are on the drive for 25!!!

  2. “It’s like a lawyer that won’t ask a question in court without first knowing the answer; “

    First rule of questioning a witness. Know what the answer will be! Any attorney that calls a witness and doesn’t have some idea of what the answer to the question they ask is, is not much of an attorney.

    As for under promise, over deliver. Better to do better than you thought, than to be wrong. Over delivering is looked on favorably. Missing a goal is not.

  3. Thanks AAPL

    Where else can I put my money and confidently expect consistent 30+% growth YoY – not DELL, not MSFT, not RIMM, certainly not in banking or retailers. AAPL is a beautiful thing!

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