“Recently, I read an interesting report regarding iPhone use. Market research firm iSuppli Corp. found that many people use iPhones in ways that differ markedly from other phones, especially in categories that until recently weren’t that important to most users,” Michael DeAgonia reports for Computerworld.
“We don’t use it as often for phone calls as other cell phone owners,” DeAgonia reports. “And while we text message about as often as those who own other phones, we’re much more likely to be checking e-mail, surfing the Web, watching videos or YouTube clips, or viewing photos.”
“What surprised me the most out of all of iSuppli’s statistics is that iPhone owners spent less than half the time actually making calls — 46.5% — compared to 71.7% of the time people use other phones for calls,” DeAgonia reports. “At first, I had a fleeting moment of defensiveness; I wondered if they were insinuating that the iPhone isn’t good for voice calls. I hadn’t noticed any problems with either my 8GB phone, or the newer 16GB model I replaced it with last fall.”
DeAgonia reports, “It turns out voice quality isn’t the issue. ‘This usage pattern shows Apple has succeeded in producing a true convergence product that consumers like to use for multiple purposes,’ said Greg Sheppard, chief development officer at iSuppli. ‘Apple has come as close as anyone to achieving a balanced convergence in mobile handset features and usage.'”
DeAgonia reports, “My curiosity piqued by the report’s findings, so I set out to document how much I use my iPhone.”
Full article here.