“No matter how cool [Apple’s iPhone] exchange support and the enterprise play is, that news is dwarfed by the other, much more important announcement – the iPhone SDK. The powerful platform that Apple uses to create beautiful applications for MacOS and iPhone is now completely open,” Alex Iskold writes for ReadWriteWeb. “This platform is a game changer.”
“Since the early days, Apple embraced a language called Objective-C – an object-oriented flavor of the popular procedural language. When Jobs returned to Apple, one of the early smart decisions was to ditch the old operating system in favor of Unix,” Iskold writes.
MacDailyNews Take: Actually, that’s why Apple bought Steve Jobs’ NeXT; for the Unix-based OS. So, the decision actually predates Jobs’ return, although, obviously, it was Jobs who somehow convinced dumbass Gil Amelio to do something completely different for once and actually make a smart decision.
Iskold continues, “This move allowed Apple to instantly tap into serious programmers while retaining a beautiful and simple UI… Smart, disciplined and mature.”
“Not all platforms are made equal,” Iskold writes. “First compare this offering with what Microsoft offered for Windows a while back. Redmond’s convoluted APIs, COM, OLE, and ActiveX still make developers shake their heads. Instead of cultivating elegance and simplicity, Microsoft pushed for complexity. Why? Because it kept exclusivity, kept people learning new weird stuff, kept people getting new certifications. But Apple’s culture and code is rooted in elegance and extreme simplicity.”
Iskold writes, “Apple has made this play flawlessly. The enterprise and SDK solutions will go hand-in-hand to propel the iPhone to be THE handheld device of the future. Ironically, the PC just got its final blow not from a MacBook (which has been on the rise too!), but from a small new computer. Apple got its revenge elegantly, relentlessly and creatively. The next era of computing will be dominated by Apple. Is this a good thing? Likely yes, and it is surely better than one dominated by Microsoft.”
Full article here.
[Thanks to MacDailyNews Reader “since1985” for the heads up.]
MacDailyNews Take: “Why would he do that? He has to know that he can never win.” – Bill Gates on Steve Jobs’ return to Apple, as told to Robert X. Cringely during an unpublished 1999 interview for Vanity Fair.