Apple debuts new iPhone ad (with video)

Apple has debuted a new iPhone ad online which showcases the convenience of having the Internet in your pocket, in this case during a ski trip.

Apple’s “The Great Thing” iPhone ad:

Direct link via YouTube:

See the new ad in higher quality and with a choice of sizes via Apple here.

[Thanks to MacDailyNews Reader “Richard” for the heads up.]

MacDailyNews Take: That frozen, unmoving hand gives us the creeps.


  1. It has been very warm in Helsinki lately ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />
    This winter there has not been any freezing tempratures Mike.
    Now it is only -1 here were I live. That is way too warm ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  2. …well, maybe it´s the iHand. Did you noticed how it moves to pick the call?. It´s some kind of table support of what?…” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  3. I like the new storage capability of the latest iPhone, it’s 4x more than anyone else has, but until I can see my catfightgangbang dot com videos on it, it’s a not right for me just yet. But I’ll still enjoy my Macbook Pro watching these girls tear into each other.

  4. The hand is not real. Look at the ad a few times and notice how the wrist doesn’t move when the hand rotates to take the call. Most people will move their wrist when doing that motion. Try it a few times, you will see what I mean.
    I agree it does seem creepy

  5. Yeah, it’s great if:
    a) You can afford to go on vacation.

    b) You can afford lift tickets in Aspen.

    c) Can afford to fly there.

    Unfortunately, many regular folks are having trouble paying their heating bills this winter let alone taking ski vacations in Aspen. That could be part of the cause of Apple’s continued stock slide. People are hurting financially and can’t afford things like an iPhone so they can make mountain top phone calls to check what restaurant they will be eating at.

    This ad strikes me as a bit unsensitive considering the current financial situation in the US.

  6. Not to sound too INsensitive, but…

    a) Not everyone’s current financial reality is the same as yours

    b) It’s very possible your not the target of Apple’s advertising

    c) Are you actually suggesting Apple NOT advertise the iPhone so people who can’t afford it won’t feel bad about themselves?

    You’re not one of these people who won’t let kids play tag because some always gets tagged out, are you?

  7. Well, they are planing on selling 10 million of those by the end of this year. Surely, there are 10 million people with extra $500 in their pocked, wouldn’t you think? Ads such as this one are meant to squeeze those $500 out of this kind of people, rather than have them buy LG Prada or that Voyager thing from Verizon.

    There will be time to worry about reaching the middle and lower classes. For now, there is plenty of cash to be made on those with a bit more money and a decent-size cushion in the bank.

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