Apple has debuted a new iPhone ad online which showcases the convenience of having the Internet in your pocket, in this case during a ski trip.
Apple’s “The Great Thing” iPhone ad:
Direct link via YouTube: http://www.youtube.com/watch?v=bijbN65jBoA
See the new ad in higher quality and with a choice of sizes via Apple here.
[Thanks to MacDailyNews Reader “Richard” for the heads up.]
MacDailyNews Take: That frozen, unmoving hand gives us the creeps.
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It’s on their page
http://www.apple.com/iphone/
And if they booked JetBLu, or any flight, out of Aspen, then they are doing way better than me. I found it much cheaper to fly into Colorado Springs and rent a car.
TT…
if you’re skiing with your iPhone, then you don’t care how much the flight costs.
Good ad. Fantasy sells.
Keep it coming Apple. I dare those wannabe iPhone who brags about having a “touch screen” do these kinds of ads. Instead they just go yada yada yad yada yada and flashy video, graphics and fake imagery. iPhone ads are right there at their face. Must really piss off those guys. LOL
I’m still thinking that it’s time for a music change for the iphone commercials.
How about…
do you think I’m sexy
by Rod Stewart
??
Would that touch screen work with cold hands after being in the snow?
So the iPhone works in below freezing temperatures?
Mr. Reeee
I was there last August, so I didn’t do any skiing.
I did go to see John Edwards speak at the Aspen Institute and also to a Walter Isaacson book signing/Q&A;that were both very eye opening.
It was also before the reduction in the iPhone price, so I didn’t have that either.
and on a sad skiing note
http://www.foxnews.com/story/0,2933,329166,00.html
SJ has figured out how to get everyone walking around with a pocket computer. He just brought it out with everything disabled except playing audio and is slowly adding capabilities. Amazing, the man has a 20 year plan for technology and is taking the world with him. Genius.
“Witnesses said McWethy, 61, was skiing fast on an intermediate trail when he missed a turn and slid chest-first into the tree shortly after 10 a.m., Coroner Joanne L. Richardson said.
She said he died of blunt force chest injuries.”
What a terrible way to go. My prayers are with his family.
Is Apple jumping the shark here?
Mac ads need to be this obvious.
Demonstrate iLife, Time Machine, Expose, iChat, the new Finder, setting up an Airport. Make it extremely obvious that Macs work as advertised (99% of the time…)
Those who live in cold climates probably already know this, but being from Southern California, I need to be reminded occasionally.
I took my iPhone along while skiing. Temperature was around freezing, and I had it in an outside pocket – the touch screen was less than responsive. After a few minutes in a warmer pocket inside the my jacket, it worked just fine. Made a call, took some pictures…. the thing could use a lanyard so you don’t freak out about dropping it while on a lift!
@ It’s About Time
‘Does the iPhone work in freezing temperatures?”
Bud, I live in Helsinki. Tattoo this into your arm … the iPhone works in freezing temperatures!
I took my iPhone skiing. It was perfectly fine.
Has anyone noticed that the finger in the iPhone ads is always of a white person, and by the shape of the finger and the nail, likely a male. Isn’t that racist and sexist?
That’s one finely manicured hand!
It has been very warm in Helsinki lately
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This winter there has not been any freezing tempratures Mike.
Now it is only -1 here were I live. That is way too warm
…well, maybe it´s the iHand. Did you noticed how it moves to pick the call?. It´s some kind of table support of what?…
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“It has been very warm in Helsinki lately”
I blame Karl Rove.
I like the new storage capability of the latest iPhone, it’s 4x more than anyone else has, but until I can see my catfightgangbang dot com videos on it, it’s a not right for me just yet. But I’ll still enjoy my Macbook Pro watching these girls tear into each other.
“It has been very warm in Helsinki lately”
I blame Karl Rove.
Heck I blame Al Gore and his three 30″ monitors.
The hand is not real. Look at the ad a few times and notice how the wrist doesn’t move when the hand rotates to take the call. Most people will move their wrist when doing that motion. Try it a few times, you will see what I mean.
I agree it does seem creepy
Thank you, Ampar.
“My work here is done”
-Alan Combs to Ann Coulter
Thanks Jim. Just when I got the 80’s glam rock hairdoo out of my head, you bring right back….