“Reliance Retail has clinched an exclusive marketing and distribution deal with the… iconic maker of iPods and Mac computers, Apple, for standalone iStores. This is Reliance Retail’s first exclusive alliance with an international brand. The partnership was sealed on Monday. The first store, to be called iStore by Reliance Digital, will come up by October-end in Bangalore,” Deepshikha Monga and Chaitali Chakravarty report for The Economic Times.
“This is the first time Apple is tying up with a big corporate house for distribution anywhere in the world. The iStores would be standalone stores selling Apple products ranging from Macintosh computers to iPods and later, once it’s launched in India, the latest cult offering from Apple, the iPhone,” Monga and Chakravarty report.
“The standalone store, which will be opened just ahead of Diwali, will be spread over 2,000 sq ft and is currently under construction. Globally, Apple stores are not mere retail stores, they feature a theatre for presentations and workshops, a studio for training with Apple products, and a Genius Bar for technical support and repairs, and also offer free workshops to the public,” Monga and Chakravarty report. “The Mukesh Ambani-controlled Reliance Retail will open 10 iStores by the end of the calendar year.”
More in the full article here.
[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]