Lightspeed Research, a leading global interactive data solutions provider, surveyed 39,000 people on its U.S. online panel in the days following the launch of the Apple iPhone on the 29th June.
Thirty-two percent of those who do not currently own an iPhone stated that they do intend to purchase one, with 8% planning to purchase in the next 3 months and 22% planning to purchase some time in the future.
Respondents ages 44 and under are planning to purchase at a rate higher than those ages 45 and over. Forty percent of respondents ages 18 to 24 said they are planning to purchase an iPhone some time in the future, followed closely by 25 to 34 year olds (36%) and 35 to 44 year olds (33%).
The research shows that nearly 90% of the respondents have heard of the Apple iPhone. Although product awareness was evenly distributed across all age groups, a significantly higher number of young people ages 18 to 24 have actually seen Apple’s new phone. According to the study, 41% of the overall respondents had seen an iPhone compared to 50% of the 18 to 24 year old respondents.
Among the respondents, the largest purchasers of the iPhone since its launch are ages 25 to 34 (45%), followed by 18 to 24 year olds (26%) and 35 to 44 year olds (20%). Only 9% of those 45 or older purchased an iPhone.
During the launch phase, Apple placed limits on the number of iPhones consumers could purchase at one time. Thirty-four percent of our respondents stated that they personally purchased more than one Apple iPhone. Of those who have not purchased an iPhone, 6% said they tried to purchase one but the vendor was out of stock.
Based on our study, those who live in the Pacific region – home to Apple’s corporate office – were nearly twice as likely as those who live in other regions to purchase an iPhone. The New England and Mid-Atlantic regions also showed above average purchase levels.
In an additional survey of 34,000 respondents conducted by Lightspeed Research on July 5th, nearly half of those who would like to own an iPhone stated that the benefits of having music, movie, Internet and wireless all in one was the top reason.
“It’s interesting to see that Americans, especially those under 45, continue to seek more functionality, including music, movies, internet and wireless, in a single package. According to our research, the iPhone frenzy should continue in line with increasing demand for emerging technology”, said Anne Hedde, President and Group CEO of Lightspeed Research, in the press release.
http://www.lightspeedresearch.com/
[Thanks to MacDailyNews Reader “Linux Guy And Mac Prodigal Son” for the heads up.]
Bloodbath. Apple is teaching the mobile industry an excruciatingly painful lesson.
Weird age numbers. Almost everyone I know who has bought an iPhone is over 35. Tons of younger people WANT one, but have trouble affording it. Older people can afford it and don’t care so much about the iPod and other features, but just want an easy-to-use phone.
— Marc
Everything seems to be pointing to a high number of sales, but what is striking is the silence from Cupertino. Apple has almost always made a large announcement at the 1 million level (iTunes songs, iPods, OS X users, etc.) and yet nothing yet.
Perhaps they are waiting until their quarter conference call – that way they can not only state the full number to date, but also have data on how the sales are trending (i.e. increasing since launch, dropped after launch but remaining steady, etc.)
Still, would be nice to hear a large number now!
If this is even remotely accurate, it really is going to be a bloodbath!
32% is about a third of the adult population of the U.S.!
We’re talking about 60 or 70 million iPhones !!!!!
WHAT !!!!!!!!!!!!!!!!!!!! ?
(Excuse the melodramatic punctuation)
I’m in that 9% category: over 45. I want one, I can afford one, but I won’t get one for the forseeable future. The reason being is AT&T coverage is not good where I live and my kids would make me buy one for them. I’ll wait until they’re out of college and employed and then tell them where to go when I dazzle them with Apple technologies that they want me to pay for.
MW: plans: yes the 9% group can have them!
$500?! It’s the most expensive phone in the world and it doesn’t appeal to business users because it doesn’t have a keyboard, which makes it not a very good email machine. Err, uh, we have our strategy…
You listening in to this? Redmond….?
Mike, my dad kind of did the same with me. Then he died unexpectedly.
Enjoy your time.
One billion, two hundred and fifty million, nine hundred and sixty-eight thousand, three hundred and thirty-four.
Happy now?
But it’s the most expensive phone in the world! And it doesn’t have a keyboard!
sd,
yes, that’s something I’ve been wondering about.
Why didn’t Apple do it’s usual ‘first million’ announcement?
“Lightspeed Research, a leading global interactive data solutions provider, surveyed 39,000 people . . .”
Wouldn’t their surveys grow to ridiculously massive proportions the faster they work?
@ MikeR
We are in the same boat, I can afford one, but I am looking at a 4ea iPhone purchase, with a wife and two kids in collage??? what to do??
maybe spread it out over B’days
Thats means of the 39,000 people that took the survey, 29,520 of them already have one. That is sweet!
Qnly thing left is for the iphones to transform into robot form, and begin to take over the world, enslaving mankind. since they have already got their foot in our homes and offices it will be an easy task.
Age group breakdown indicate a very good thing. DADDY will buy one, like it, then buy 3 more for the wife and kids. This effect has displayed itself in the iPOD numbers as well. The first coolest toy in the house sold to dad is a marketing dream.
erm… no keyboard… business users… um… I like our strategy, I like it a LOT… no keyboard… no business
why no 1 million announcement?
…because when they announce 10 million sold in a few weeks, it will make several phone company CEO crap a zune.
Verizon, T-Mobile, Motorola, Qwest, etc.: Be afraid. Be very afraid. Muahhahahahahahaha
@twisted,
i admit it is early still, and i had to read that twice.
..now i have to clean my screen off.
thanks
I’ve lost count of the number of times I have seen a 45 year old (give or take) purchase 4 or 5 iPods at once in the Apple store up the street. Timing indicated graduation presents, vacation and travel accessories, school use, etc.
Even if Apple comes out with a 3G, there’s always 4G coming at some point. The jury is still out.
And, our VD department (Veryizon Development) is working on some really ugly, huge, hard to use Windows thing that does all that and has a shut-down restart button…because we know you’ll need to use it often. It should sell at least as good as the Chocolate.
The link leads to their Home Page, and there are no directions to the related article.
I mention this because I wanted more info on their strategy. Did they poll only those who planned to buy Smart Phones and were now planning on iPhones? Were they polling iPod owners? 32% of even the Smart Phone market is bigger than Apple gave as a target. 32% of the entire market – even if a total of four or five models – places at least two or three of those models in the Top Ten – and most (all?) of them in the Top Ten of the Smart Phone niche. If this was a poll of the general population, this will make both AT&T and Apple rich and will shake up – and out – the cell phone market. As such, I doubt their research – unless they only polled a subset: Apple owners, iPod owners, Smart Phone owners, etc.
DLMeyer – the Voice of G.L.Horton’s Stage Page Pod-Cast
MW=Story … that’s mine and I’m sticking to it!
I wanted to forward the original press release to some friends, but can’t find it anywhere on their site. Are we sure this is legit?
And if AT&T would get their act together and improve the coverage and quality of their networks in the Midwest, the regional purchasing data would be more equalized.
What kind of bizarre sampling of the population was used for this survey? While enthusiasm for the iPhone is proliferous, the claim that 33% of the US population intends to buy an iPhone is flat-out wrong. By a lot.
@David – You sound scared. Just like Verizon, Nokia and others. Is your job at stake if iphone changes the cell phone industry? I think the world is watching a change of the guard.