PiperJaffray: Apple may release high-end Final Cut version in April, could impact Avid

“Piper Jaffray notes there is talk on the Street that Apple is planning an event for April 15 at the NAB tradeshow. At last year’s NAB, expectations were that Apple would announce a high end version of Final Cut, but this did not materialize. Firm believes that there is a >50% chance that if Apple holds a special event at NAB, it will be the venue for this announcement. While still only a rumored special event, investors will likely be somewhat concerned about what Apple has up its sleeve as we get closer to NAB,” Notable Calls reports.

“If Apple announces a higher end version of Final Cut, it is likely to have at least one advantage over Avid: price,” Notable Calls reports. “Should AAPL unveil the Final Cut, there would likely be a knee-jerk reaction in AVID’s stock. But that’s about it.”

Full article here.

Related articles:
Think Secret dishes on Apple’s Final Cut Pro 6, Final Cut Extreme, new high-end Apple displays – March 01, 2007
Apple to release Final Cut Pro 6 at NAB in mid-April – February 22, 2007

18 Comments

  1. Wouldn’t it be cool if MDN’s 13,000th article was the GM release of Leopard?
    Planets align and Mac fans everywhere shift into mega mode.
    Gates curls up into an incoherent, mumbling ball and Ballmer begins his final chair-splitting rampage on the streets of Redmond.

  2. AVID’s Media Composer, and real-time collaborative collection is about to get run over.

    1. Leopard.
    2. FCXtreme will take full advantage of Leopard, the latest QT and while not be as full featured as an AVID Media Composer Adrenaline (with Avid DNxcel)looks to be a prime target for Apple.

    But Apple may have something even more agressive to roll out, and may dive right into the broadcast segment of the world (where AVID makes a boatload of cash, as the lower editing end of the spectrum has been drained over the years, largely due to FCP).

    If Apple does go into the broadcast arena, count on a few more hardware boxes to accompany such a move, such a breakout boxes, and on-air real-time graphics abilities, new video cards, etc…

    Apple may scoop in $30k+ and lower per full solutions vs AVID, and while not proven nor nearly as full-featured as AVID’s mature products, Apple has shown devotion to the market place, and a determination to stick it out and eventually become the Japanese car maker of all things video – becoming a more desireable product than the flagship that is Detroit/AVID…

    Time will tell.. An exciting month ahead for Pro users of Apple.

    If you are an AVID biggot, no worries, as Apple will only help AVID lower their price (saving you money) and make AVID pony up with near goods.

  3. I moved from Avid to FCP as well as PC to Mac.

    Best business move I ever made. FCS extreme pleeeaaaazzzzzz!!!

    AVID got fat and lazy pissed people like me off and we walked. I got f**ked off with the buggy updates that made things worse rather than better!! A$$holes. They bought the ultra-shite pinnacle to battle FCP at the low-end….bad move.

    FCP extreme this year to take out MCP and “Phenomenon” next year to mop up Nitris and announce itself squarely at the doors of Autodesk…

    S

  4. Two points:

    1) Apple stated in 2000 that its future was in video.

    2) During the developement of FCP v.1, a programmer quotes his Steveness as saying “Make it like the Avid, its only ones and zeros after all.”

  5. To: Twisted Mac Freak

    With MDNs speed It could be 14000. That would be something.

    14000 = 1-4000 = 1 as in 1. Macintosh, 4000 as in the limit for files in Macintosh File System.

    Yeah, that’s righ…

  6. As Daniel Eran wrote in his article which preceded the article mentioned above by drz that continues the story:

    “History reveals that partnering with Microsoft is like accepting a dinner invitation from Hannibal Lecter. One might as well just roll in seasonings and jump in the oven.”

    Avid evidently didn’t realize what price it would eventually have to pay for cowtowing to M$ instead of sticking with QuickTime.

  7. 14000 = 1-4000 = 1 as in 1. Macintosh, 4000 as in the limit for files in Macintosh File System.

    Not only that, Macs can’t do TCP/IP, if you send an email with a Mac your PC friends cannot read you. Macs only has one-click: programs with left and right click and middle click needs will never work on a Mac, yada yada yada.

    You see Masa, you are not the only idiot in town, others spouted idiocies about the Mac before you. You are in good company: are you running Vista?

  8. Three points:

    1) Apple stated in 2000 that its future was in video.

    2) During the development of FCP v.1, a programmer quotes his Steveness as saying “Make it like the Avid, its only ones and zeros after all.”

    3) In 2003, Walter Murch edited Cold Mountain on Final Cut Pro. This was a leap for such a big-budget film, where expensive Avid systems were usually the standard non-linear editing system. He received an Academy Award nomination for this work, and demonstrated the efficacy of his approach. (from Wikipedia)

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