NPD: Apple #5 in notebooks, #1 in n MP3 player U.S. unit share

“The following tables list the top retail computer hardware sales for the month of Jan. 2007. The tables are ranked by total dollar volume and unit share in descending order,” Phillip Cruz reports for Bloomberg.

Category: Laptops
(Rank – Brand – Unit Share)
1 – Hewlett Packard – 23.5%
2 – Toshiba – 18.5%
3 – Lenovo – 13.2%
4 – Gateway – 12.7%
5 – Apple – 10.1%

Total Dollar Volume: $949,107,300

Category: Desktops
(Rank – Brand – Unit Share)
1 – Hewlett Packard – 43.2%
2 – Compaq – 12.1%
3 – Emachines – 10.8%
4 – Gateway – 10.5%
5 – Lenovo – 8.2%

Total Dollar Volume: $473,465,700

Category: MP3
(Rank – Brand – Unit Share)
1 – Apple – 72.7%
2 – Sandisk – 8.9%
3 – Microsoft – 3.2%
4 – Creative Labs – 2.9%
5 – Samsung – 2.0%

Total Dollar Volume: $225,288,200

Source: The NPD Group.

Full article with many more categories here.

MacDailyNews Note: NPD’s figures are for retail channel sales only and do not include direct sales, warehouse clubs, Apple Retail Stores, the Apple Store online, Wal-Mart, or Amazon, among others. Add those retail outlets’ sales into the mix and one could reasonably assume that Apple’s unit shares are even higher.

Related articles:
NPD: Mac sales grew 108% in January – March 01, 2007
Briefly: NPD data indicates Apple iPod units tracking above Street – February 28, 2007
NPD: Apple iPod held 72% share of PMP market in December; Microsoft Zune had 2.8% share – January 21, 2007

Net Applications: Apple’s Mac market share continues rise, hits 6.38% in February 2007 – March 01, 2007
Net Applications: Apple’s Mac market share continues rise, hits 6.22% in January 2007 – February 01, 2007
Gartner: Apple’s U.S. Mac shipments up 30.6% year over year – January 18, 2007
Net Applications: Apple’s Mac market share continues rise, now at 5.39%, up 31% year-over-year – December 01, 2006
Apple’s Mac market share surges, up 35-percent year-over-year as growth accelerates – November 01, 2006
Analyst: Apple has ‘real shot at dramatically expanding Macintosh market share’ – October 31, 2006
Analyst: Apple Mac gains market share, the reason why is significant – October 26, 2006
IDC: Apple Mac attained 5.8% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 6.1% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 4.6% U.S. market share in Q2 06 – July 19, 2006
IDC: Apple Mac attained 4.8% U.S. market share in Q2 06 – July 19, 2006

23 Comments

  1. Based on my checks Apple are selling 100% of the desktop machines on the market. Interestingly the 24″ iMac makes up the entirety of those sales. My figures do not include sales from other manufacturers or to individuals other than myself.

  2. @ M.X.N.T.4.1

    My checks agree with yours, so now you have independent verification. 100% of the machines purchased this year by the Wiley Trade Group have been 24″ iMacs. All employees of the WTG are using them. This is the biggest thing since the staff of the Enderle Group purchased Ferrari laptops!!!

    -c

  3. M.X.N.T.4.1, my data show something completely different. Apple are still selling 100% of the desktop machines on the market, but even more interestingly the 17″ iMac is making up the entirety of the sales.

    Who’s right?

  4. Well, if my numbers are right for Vista adoption, things look bad for Microsoft. According to WTG figures, there have been zero seats of Vista installed, and the company says there are no plans to do so. XP installations are limited to a single IBM T42p Thinkpad.

  5. Very worthless data.

    So Apple´s 10% of $949,000,000 = $95,000,000. Divided by $2,000 price per laptop = 47,500 laptops sold.
    Hmmm….

    MP3 sales:
    $225,288,200. Apple has 73% of sales = $166,416,586.
    Divided by $150 price per iPod = 1,996,111 ipods sold.

    Obviously, Apple makes the majority of its money from iPods (and iPod add-ons).

  6. What kind of Mac does Zune Tang use?

    Zune Tang primarily uses a 17″ iMac G5, but also uses a Blue and White G3 when the wife or kids are on the iMac. The first Mac Zune purchased was a Mac Classic, but the first Mac ‘ol Tang worked on was a Mac II or a Mac IIx.

    What are you working on British Mac Head?

  7. “And, we came into the market, a market in which they are very strong, and we took, I don’t know, but I think most estimates would say we took about 20-25% of the high end of the market. We weren’t down at some of the lower price points, but for devices $249 and over we took, you know, let’s say about 20% of the market.” – Ballmer, Microsoft CEO

    I don’t know what school he went to, but 3.2% is nowhere near 20-25% no matter how high you round up. Someone needs to call Ballmer out on his statements publicly and challenge where he gets his ridiculous information. If you’re going to be the CEO of the largest software company in the world, then at least speak like you know what you talking about.

  8. My sister just ordered a new Nano from the apple store online and it is coming directly from China, there is no inventory stateside.

    Could this mean that they under-estimated demand for the quarter, or that the models will be revised?

    BTW – The order for the Hi-Fi was in stock.

  9. People are right to criticize these data because they don’t say anything like what the title says. Dell is number 1 or number 2 in the hardware categories and its entirely possible that no one’s rank on here is correct. (Except apple is certainly the largest music retailer) These data do tell us something though. By comparing these numbers to NPDs older numbers we can look for trends, such as Apple making 1.5x as much money as last year or inceasing sales faster than everyone else. Of course it would be nice of MDN would put those old data next to the new data so we could compare and constrast but they didn’t.

  10. M.X.N.T.4.1 and ChrissyOne

    I really enjoy your postings, but after careful research, I just don’t buy your numbers.

    Using your calcalations we come up with something totally differant.

    iMac 20″ with 100% of the Desktop market, and the MacBook 13″ is on top with 100% of the lap top market.

    What can you say, figures don;t lie, but liers can figure!!!!!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.