NPD: Apple #5 in notebooks, #1 in n MP3 player U.S. unit share

“The following tables list the top retail computer hardware sales for the month of Jan. 2007. The tables are ranked by total dollar volume and unit share in descending order,” Phillip Cruz reports for Bloomberg.

Category: Laptops
(Rank – Brand – Unit Share)
1 – Hewlett Packard – 23.5%
2 – Toshiba – 18.5%
3 – Lenovo – 13.2%
4 – Gateway – 12.7%
5 – Apple – 10.1%

Total Dollar Volume: $949,107,300

Category: Desktops
(Rank – Brand – Unit Share)
1 – Hewlett Packard – 43.2%
2 – Compaq – 12.1%
3 – Emachines – 10.8%
4 – Gateway – 10.5%
5 – Lenovo – 8.2%

Total Dollar Volume: $473,465,700

Category: MP3
(Rank – Brand – Unit Share)
1 – Apple – 72.7%
2 – Sandisk – 8.9%
3 – Microsoft – 3.2%
4 – Creative Labs – 2.9%
5 – Samsung – 2.0%

Total Dollar Volume: $225,288,200

Source: The NPD Group.

Full article with many more categories here.

MacDailyNews Note: NPD’s figures are for retail channel sales only and do not include direct sales, warehouse clubs, Apple Retail Stores, the Apple Store online, Wal-Mart, or Amazon, among others. Add those retail outlets’ sales into the mix and one could reasonably assume that Apple’s unit shares are even higher.

Related articles:
NPD: Mac sales grew 108% in January – March 01, 2007
Briefly: NPD data indicates Apple iPod units tracking above Street – February 28, 2007
NPD: Apple iPod held 72% share of PMP market in December; Microsoft Zune had 2.8% share – January 21, 2007

Net Applications: Apple’s Mac market share continues rise, hits 6.38% in February 2007 – March 01, 2007
Net Applications: Apple’s Mac market share continues rise, hits 6.22% in January 2007 – February 01, 2007
Gartner: Apple’s U.S. Mac shipments up 30.6% year over year – January 18, 2007
Net Applications: Apple’s Mac market share continues rise, now at 5.39%, up 31% year-over-year – December 01, 2006
Apple’s Mac market share surges, up 35-percent year-over-year as growth accelerates – November 01, 2006
Analyst: Apple has ‘real shot at dramatically expanding Macintosh market share’ – October 31, 2006
Analyst: Apple Mac gains market share, the reason why is significant – October 26, 2006
IDC: Apple Mac attained 5.8% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 6.1% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 4.6% U.S. market share in Q2 06 – July 19, 2006
IDC: Apple Mac attained 4.8% U.S. market share in Q2 06 – July 19, 2006

23 Comments

  1. Based on my checks Apple are selling 100% of the desktop machines on the market. Interestingly the 24″ iMac makes up the entirety of those sales. My figures do not include sales from other manufacturers or to individuals other than myself.

  2. @ M.X.N.T.4.1

    My checks agree with yours, so now you have independent verification. 100% of the machines purchased this year by the Wiley Trade Group have been 24″ iMacs. All employees of the WTG are using them. This is the biggest thing since the staff of the Enderle Group purchased Ferrari laptops!!!

    -c

  3. M.X.N.T.4.1, my data show something completely different. Apple are still selling 100% of the desktop machines on the market, but even more interestingly the 17″ iMac is making up the entirety of the sales.

    Who’s right?

  4. Well, if my numbers are right for Vista adoption, things look bad for Microsoft. According to WTG figures, there have been zero seats of Vista installed, and the company says there are no plans to do so. XP installations are limited to a single IBM T42p Thinkpad.

  5. Very worthless data.

    So Apple´s 10% of $949,000,000 = $95,000,000. Divided by $2,000 price per laptop = 47,500 laptops sold.
    Hmmm….

    MP3 sales:
    $225,288,200. Apple has 73% of sales = $166,416,586.
    Divided by $150 price per iPod = 1,996,111 ipods sold.

    Obviously, Apple makes the majority of its money from iPods (and iPod add-ons).

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