“First there was iPod, now there’s iPhone. The next phase of Apple’s plan to reinvent itself as a consumer electronics company was unveiled Tuesday by Apple CEO Steve Jobs, and it received a warm reception from Wall Street,’ The Associated Press reports.
“The touch-screen-controlled device plays music, surfs the Internet and delivers voice mail and e-mail differently than any other cell phone,” AP reports.
AP reports, “iPhone, introduced by Jobs during his keynote speech at the annual Macworld Conference and Expo in San Francisco, was accompanied by Apple TV, a set-top box that streams video from computers to television. the company is even getting a name change — from Apple Computer Inc. to just Apple Inc. — to better reflect its transition to a full-scale consumer electronics manufacturer and retailer.”
AP reports, “Phil Schiller, Apple’s senior vice president for worldwide marketing, said Apple isn’t getting out of the computer business, despite the name change. It’s simply broadening its business. ‘We sell Macintoshes and will continue to do so and are very happy with that business,’ he said.”
Full article here.
Of course Apple Inc. isn’t getting out of the computer business. Mac market share and unit sales are growing and profitable – and, in fact, the iPhone itself is a Mac.
Related articles:
Hands-on with Apple’s iPhone – January 10, 2007
The only thing really wrong with Apple’s iPhone is its name – January 09, 2007
Is Apple building ‘The Device?’ [revisited] – January 09, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Time: ‘iPhone could crush cell phone market pitilessly beneath the weight of its own superiority’ – January 09, 2007
Analyst: Apple iPhone should be given its own category – ‘brilliantphone’ – January 09, 2007
Cingular to use Synchronoss Technologies’ platform for Apple iPhone – January 09, 2007
iPhone photos from Apple’s Macworld Expo booth – January 09, 2007
Enderle: Apple’s iPhone is going to do very well – January 09, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007
i was so pumped during the keynote when it was unveiled that OS X powered the iPhone, i got up and started shadow boxing. true story.
Right, they might not ‘be out of the computer business’ but lets face it, OS X, its not just for big bulky computers anymore.
The OS X platform will run on anything from your iPhone to your Apple desktop, and TV streaming device (TV)
Ditching the computer is the Biggest Trojan Halo ever…. This will tranform even the most rabid despicable Apple hater into an OS X user.
Love It!!
Switcher ’05: “i got up and started shadow boxing.”
Why?
News Source,
why? excitement.
The iPhone validates Safari, because when those 10 million users go online the market share of Safari will instantly double…
Bye bye IE only websites
infomercials,
thats a good point, and a good blow to M$
iPhone is the seed of iTablet
Hey Wally Wallet, how am I gonna use Photoshop, not to mention edit King Kong 2, on my iPhone?
Getting out of computers… not a priority?
Because… what they’re total idiots who hate making money?
My gawd, Mac is finally growing in revenues, market share, has good margins, and is Apple’s most profitable product.
Just because they didn’t take time away from a brand new product announcement for more demos of a not yet shipping OS update.
The iPhone is exciting financially because it’s incremental–on top of everything else. But in the short term, the biggest financial leverage Apple has is growing mac share. Which it IS DOING. I think there’s more growth opportunity there than in iPods–they’re not going to double their market share in iPods, but they could in computers.
But the drivers of increased mac share–Intel, Windows compatibility, the stores… they’re in place and firing on all cylinders.
And to think, Apple kept all this secret.
Everyone heard the rumors of an iPhone.
When we finally saw it, it was more than we ever imagined it would be!!
Now remember that Leopard has a lot of “top secrets”???
I’m wondering what in Leopard will be beyond all our imaginations!!