Enderle: Apple’s iPhone is going to do very well

Apple finally put to rest months of speculation by announcing the iPhone today. “I think the iPhone’s going to do very well,” says The Enderle Group’s principal (and only, unless you count his wife) analyst Rob Enderle. “Done right, this could shoot through the cell phone market rather nicely,” he says.

Enderle thinks there will be “some background drama” between Apple and Cisco over the “iPhone” name (see related article below). In typical ludicrous fashion, Enderle describes URGE and Rhapsody as “more advanced” services than Apple’s iTunes Store.

Enderle also thinks “Apple TV” is a better brand for the product than “iTV.” Regarding Apple TV’s potential, “It’s all about content,” Endlere says (even a blind squirrel finds a nut sometimes).

Enderle spoke with MarketWatch’s Tracy Johnke via a cell phone that can’t hold a candle to Apple’s iPhone.

Listen to the audio report here.

Related articles:
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007

52 Comments

  1. This guy is a real distraction on a day when Steve sent shockwaves through the personal computer world.

    Apple’s getting out of the serious world of computer hardware/software in favor of the toy business.

    That’s the story. Not something this idiot says about the damn phone Steve finds so captivating – as in captivating the skulls full of mush who buy all this gizmos, gadgets, and eye candy.

  2. did they have to partner with Cingular for the iPhone? their service is terrible. tons of drop outs, lost calls, etc. i was actually going to flip over to a Mac for this, but i’m definitely not buying an iPhone until they partner with a carrier that can deliver a reliable signal to your phone. it’s going to mean downloading anything to your iPhone will take forever! Cingular is about the worst choice they could have made for quality. no thanks.

  3. I was looking forward to a new iPod. I guess I am going to get the current 80gig. The iPhone is awsome to bad it will be held back by the worst service ever. Until it is released from the chains of Cingular I am never going to make a purchase. I really wanted to get iWork and iLife oh well I guess I will have to buy them all at once with Leopard.

  4. ishufflemyfeet –

    I really don’t care about it much either… I mean, if I could get wireless internet connectivity anywhere in the world at any time, then maybe this would something to be crazy for.

    I was hoping that Apple would introduce something that would help me to be more competitive… An iPhone or AppleTV ain’t it.

  5. Well I introduced a couple of revolutionary products today at CES:

    First: Introducing the XPS 600 Renegade!!!!!! man is this thing pimped out. It’s got Windoz XPee, and a fancy flame paint job. It is great for games and stuff. The flames, by Mike (love that name) Lavallee, make it go faster, really. The case is even signed by him and by me. Imagine that, two Mikes on one flaming case. Wow, revolutionary!

    Second: the Ultrasharp 30″ widescreen monitor. Imagine that, 30″ of screen real estate, no one has even thought of doing that in a monitor. Plus it’s ultrasharp. And should be Vista ready.

    Oh and One more thing (heh Stevie boy didn’t have one of those did he macheads): the XPS Mobile Concept. It will turn the entertainment industry on it’s head. The worlds first portable DVD player that requires a whole keyboard and operating system to use!!!!!!!

    Regards, Michael (the other Mike) Dull.

    (aka maczac)

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