“Apple Computer Inc. Chief Executive Steve Jobs on Tuesday unveiled the iPhone, its new touch-screen mobile phone that will be able to play music, surf the Internet and take pictures, among other features,” Rex Crum, Stacey Delo and Matt Andrejczak report for MarketWatch.
“‘Apple is trying to do with mobile devices what it did with the computer market — that’s change the game,’ said Gene Munster, analyst at Piper Jaffray, which rates Apple shares outperform,” Crum, Delo and Andrejczak report. “Signaling that direction, Apple said that it plans to change its corporate name to Apple Inc., dropping the word ‘computer.'”
Crum, Delo and Andrejczak report, “Apple said that it aims to sell 10 million iPhones in 2008, which would equate to about 1% market share. Piper’s Munster said he thinks Apple will do a ‘multiple of that.'”
“The phone may be in production, but there’s still a bit of major unfinished business remaining for Apple: getting permission from Cisco Systems Inc. It turns out that Cisco holds the trademark on ‘iPhone,’ the name Cisco’s Linksys division gave to a wireless phone it introduced in mid-December,” Crum, Delo and Andrejczak report. “According to Cisco, it and Apple have been through some extensive discussions recently, and “it is our belief that Apple intends to agree to the final document. We expect to receive a signed agreement today [Tuesday],” a Cisco statement said.”
Full article here.
Apple wouldn’t have introduced it as the iPhone with negotiations still on the table – it would give Cisco too much of an upper hand.
Getting out of the computer biz? huh? Well they didn’t say that…
This is why Apple’s iPhone will succeed. MacOS X! Microsoft
couldn’t and can’t to this day create a modular/portable/
embedded OS. They just can’t and will never get it right… Their
first attempt was the Windows CE, and later Windows Mobile
2003 and 2005. All of these promised to work seamlessly with
Windows. Yeah, right!
Now who wants to revisit the age old question? Will Apple be licensing its OS to others? The time may just be ripe, and Apple may just have given us a clue by dropping Computer off of its company title. Let the speculation begin!!! Muahahahah!
I will always remember just where I was, just what I was doing, on the day Steve turned his back on those who brung him – us MACINTOSH faithful.
Where the hell are the announcements for the latest and best of Apple’s hardware and software products?
Lord Jobs has become totally absorbed about two things: (1) crazed, fanatical buyers of toys, and (2) how to survive the scandals of stock manipulation and book cooking.
CW, all bets are on that Apple licenses its OS within the next two years.
” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
Anyone notice that the device itself only had the apple logo engraved on the back of it, and not the word “iPhone” below it like everything else does…intriguing…
If not iPhone, then what?
MacPhone, ApplePhone, iChat…
MacPhone would prolly be the best fit, what do you guys think?
Didn’t they actually officially switch to Apple, Inc. a few years ago?
Sad Day, all hope is not lost. The best is yet to come. I, too, was a bit disappointed that their was no mention of Leopard and such.
@sad day
The phone is totally cool and all, but I am feeling some of the same things about all this. No talk about Leopard? New computers? New displays? iWork?
Phones. and expensive ones that require yet another freaking contract. I just got one and I already decided that I was done with contract and was hoping this would be an unlocked phone. Anyway, I guess we see the future – a bit less about computers and a whole lot more about “devices”.
MDN magic word: “dead”.
Is the Mac as we have known it over?
@ Sad Day –
Give it a rest. Like it or not, Apple IS more than a computer company now (and has been for a long time – or at least since the iPod and iTunes became such a success). In no way are they abandoning the Mac or OS X. Leopard’s on the way, they’ve affected a major transition to a new architecture, market-share is gaining, and there’s a whole lot of the year left to introduce new Mac goodness. Look to the bigger picture…and remember who ‘brung’ (sic) you the Macintosh in the first place.
what the hell steve?
Where’s leopard?
Where’s iLife?
Where’s the new macbooks and mac pros and computer hardware?
Why did you make what should have gone in a special event the centerpiece of the MACWORLD keynote?
I feel betrayed, for a couple reasons. The first is mentioned above, that apple seems to have forsaken the computers that I so dearly love. The second, is that they’ve partnered with one of the worst mobile carriers in the united states, and third is that they’ve priced almost everyone straight out of the iPhone’s range.
what about the mac steve? what about the mac?
for shame.
Was that a keynote for CES or Macworld? It certainly wasn’t about Macs.
Interesting change of name. A long shot could see a purchase of Apple Records and folding them into the “Apple, Inc.” umbrella. Note the Beatles’ music ?
Interesting too that there was no mention of Leopard. Perhaps not enough time; so I wonder will be see another event in a month or too to launch Leopard, with a few new Macs thrown in for good measure.
The iPhone looks awesome; would be even better with built-in GPS and more memory for videos (even a hard disk). Will be interesting to see second generation !
The Apple TV doesn’t grab me – doesn’t seem to offer anything I can’t do with a laptop hooked up to my TV or DLP.
WORST MACWORLD KEYNOTE EVER!!! It feels like Steve has cast aside the Mac! Not a mention of Leopard? iLife? New Macs? … and a name change that removes the word computer!?!?! No, ‘One more thing’?!? I guess this will no longer be ‘MacWorld’. Who cares about ANOTHER cell phone (I can’t even use Cingular)!? Steve ignores the Apple faithfull and goes the route of big corporate america. Goodbye Apple Computer, I for one will miss you
About AppleTV… sounds great but gets expensive when you add up the costs! I’ll need to replace my wireless router with a new 802.11n ($150), I don’t even see an Airport Express Card for existing Macs that are not Core2Duo (both of my Macs are less than 2 1/2 years old, I’m not buying a new one for this!)
Sack Beetle, you need to medicate.
And Cisco are pricks.
DukelB & Sad Day ——— what tools!
God!
Apple did not abandon the computer or iLife or anything else, they simply introduced a technological revolution and you’ve got your head up your asses and can’t even recognize it.
Sheesh!
Not enough time to show much else I suppose. I guess there will be seperate events for iLife 07, iWorks 07 and Leopard? Maybe unveil Leopard in February or March AFTER Vista has become available.
With a numbers of updates to come we could see a number of events in the coming months.
The iPhone UI looks superb, shame I’ll have to wait until the end of the year to get one.
I’ve got an idea. Let’s call it BusterPhone.
Cool eh?
Come on now, Apple does announcements when the timing is right.
Mac OS X 10.5 will have it’s own media event when it ships. iLife/iWork ’07 will debut then because it will use 10.5 technologies. It makes no sense to announce iLife/iWork ’07 now and say you can have it in 3 months when 10.5 ships.
Skabeetle:
Ok that’s it, turn in your mac and buy a friggin dell; idiot!
Today was about a revolution that is going to change everything!
Worst Keynote ever, my eye!
It’s a Revolution!!!
GIVE THIS TO ME IN A 30gb VERSION, I WON’T MIND THE ADDED THICKNESS. I DON’T WANT A PHONE, I WANT THE WIDESCREEN TOUCHSCREEN iPOD!!!!!
Count me in with those a little disappointed. Don’t get me wrong, iPhone is awesome, but what about Leopard? Not a word?
I too was disappointed with Apple TV. It’s nice, but I was REALLY hoping for DVR functionality. I have an aging VCR that I’d hoped to put out to pasture. I’m not interested in monthly fees to Comcast or Tivo, I just wanted an Apple branded digital recorder.
I was also hoping that there’d be new iSights today. They’re not available on the website (or anywhere else for that matter). What’s going on? And what about iLife and iWork ’07?
How much to buy a vowel, Apple? How about three vowels and three consonants? The most expensive word in the history of the digital age may be “iPhone”.
While I must say that the iPhone is truly revolutionary and incredible, today’s MacWorld keynote was a definitely huge disappointment. To only introduce two new products, one of which won’t even be available for another 5 months, is baffling. Not to mention that no new Mac hardware or software was even mentioned.
While I too was hoping for a debut of an 8 Core Mac-Pro, and some more talk a bout Leopard, Macworld is, and always has been a place to showcase new things.
We have already had a pretty cool preview of Leopard and the WWDC. Apple doesn’t want to tip any more of it’s hand than it did already too far ahead of launch. The last build of Leopard seeded to developers was over a month ago, and still showed signs that it wasn’t ready for prime time. Leopard is due to ship in the first half of the year, we know it isn’t ready yet, so relax.
As to 8 Core Mac Pros. We all know they are coming too, and we all know what the specs are going to be. Therefore, there is nothing to talk about there. They will most likely be released quietly and without much fanfare, the same way the the Mac Books and Mac Book Pro’s were updated to Core 2 Duo.
Also, let us not forget, that the iPhone is a Mac computer. It is disguised as a phone, for true, but in reality it is an OSX machine in your pocket. C’mon, can;t you see the significance of that? Think about the big picture.
As for people like DukelB, you need to wake up to the fact that as long as Steve has any say at Apple, they will not, I repeat WILL NOT, say it with me now W-I-L-L N-O-T license OSX. Steve’s entire business strategy is centered around vertical integration. He has always liked to control “the whole widget”, and by licensing OSX he loses that control. The result would be disastrous for Apple. Again, you need to think about the big picture. One day, after Steve passes on (sad to think about, but we’re all heading there), and someone else takes the reigns, maybe, just maybe it will happen. It would be the early 90’s for Apple all over again, andwith no SJ to come back and bail them out, it will be all over for our beloved Apple.