“Apple Computer Inc. Chief Executive Steve Jobs on Tuesday unveiled the iPhone, its new touch-screen mobile phone that will be able to play music, surf the Internet and take pictures, among other features,” Rex Crum, Stacey Delo and Matt Andrejczak report for MarketWatch.
“‘Apple is trying to do with mobile devices what it did with the computer market — that’s change the game,’ said Gene Munster, analyst at Piper Jaffray, which rates Apple shares outperform,” Crum, Delo and Andrejczak report. “Signaling that direction, Apple said that it plans to change its corporate name to Apple Inc., dropping the word ‘computer.'”
Crum, Delo and Andrejczak report, “Apple said that it aims to sell 10 million iPhones in 2008, which would equate to about 1% market share. Piper’s Munster said he thinks Apple will do a ‘multiple of that.'”
“The phone may be in production, but there’s still a bit of major unfinished business remaining for Apple: getting permission from Cisco Systems Inc. It turns out that Cisco holds the trademark on ‘iPhone,’ the name Cisco’s Linksys division gave to a wireless phone it introduced in mid-December,” Crum, Delo and Andrejczak report. “According to Cisco, it and Apple have been through some extensive discussions recently, and “it is our belief that Apple intends to agree to the final document. We expect to receive a signed agreement today [Tuesday],” a Cisco statement said.”
Full article here.
Steve said they had plenty more announcements coming in the next few months… there is plenty of time for mac hardware. This is a new product launch. What did you expect him to follow it with, iLife? Cmon, that would have been awfull.
Like I posted earlier…it is not called the Cingular Expo…or the Google Expo…or the Phone Expo..
It is called MacExpo. I really would have appreciated more talk about Leopard, new laptop and full size Macs. I understand that APple getting MultiDimenSionaL and all but, CES is a better venue for phone, TiVo, and gadget anouncements. MacExpo should be about full size and laptop Macs. Just like ADC should be about OS and programming.
I think Apple has been in the big time, again, for the past 4 years running. I think if they stomp their foot touting a new product at CES, people will stop and listen with great enthusiasm. This will also show they command the attention of the traditionally Windoze crowd (much to M$ worries). I think that is way more important than showing iPhone at a Mac friendly venue.
Apple is way beyond an us and them war with M$.
Just my $0.02
@ Sad Day and others…
The iPhone is a very big deal, especially for Jobs. It seems like it has been the confluence of many years of work and collaboration. That plus Apple TV took up two hours – that’s plenty of media focus. I predict there will be other events in the next few months. I too was anticipating some discussion of 10.5, iLife + iWork, but maybe the point is that they all work together, hence an entirely different venue is appropriate … closer to the release of vista … ?
Wake up all you idiots who think Apple is moving away from Mac. This phone is Mac through and through and it is the FUTURE.
It will be the basis for the iPods of course, and TABLET pc’s of whatever size.
Idiots.
It IS a mac you farking dolts! What about OS X inside don’t you get?
This is Mac Nano and do not forget that!
The iPHONE name is just so you can wrap your feeble mind around it.
Damn you people are the “worst case scenario” for sure!
It is a Mac! It will run OS X developed software, widgets etc.
stoopids!
I’m with Dijonaise here. This stuff is so advanced you folks just don’t get it. It’s outside your current frame of reference. It is a Mac, it runs apps, and it also works as a phone. The touchscreen is as revolutionary as the mouse when it was introduced. This device will change everything. We just don’t realise it yet. Remember the iPod was into its 3rd generation before the masses started to take notice of it. This new device ( I hesitate to call it a phone) will be even bigger. It’s way more advanced than the Blackberry, and look how many people use those.
GO STEVE!
Where the hell are the announcements for the latest and best of Apple’s hardware and software products?
Not to worry, Sad Day, Apple isn’t turning its back on the Apple faithful or the computer business. The iPhone and Apple TV are what Steve Jobs is excited about right now, so what’s wrong with that? Must he devote all his time to the Mac in order to deserve our continuing support? Steve Jobs wants to change the world. Who are we to deny him the chance?
Everyone needs to just calm down. Yeah, I was surprised by the lack of Leopard, iLife, and Mac announcements but it would have been too much for one show. He has in the past done a “One More Thing” after his Keynote.
OK. I was, at first, pretty dismayed that the only thing this Expo Keynote was about was the iPhone. But think about a few things:
1. This is a BIG device. The rumors have been flying for years. Steve himself is really into it, and it represents a major innovation for Apple. Naturally they’re going to spend a lot of time demoing it. The Keynote couldn’t really become any longer. I would think we’ll see some computer stuff in the coming months.
2. Before the name change, Apple was still, in many people’s minds, first and foremost those making the iPod. Maybe not the faithful here, but the general consumer. It makes sense for a company making a phone, music players, and computers to not be solely Apple Computer. They will still care just as much about computers; they now have broadened their horizons. I don’t think that’s a bad thing, as long as we still see the high quality of work from Apple we expect.
I’m hoping that the iPhone represents Apple ‘Computer’s backdoor approach to accelerating acceptance of the Mac and OS X by the enterprise market. They’ve created a must have item for mid tp high level executives (the primary holders of blackberry/Theo units) and once they recognize the obvious advantages of OS X can company-wide implementation be far behind?
Will those trolls who are complaining about the keynote please refrain from repeating your complaints in every MDN article. We heard you the first time.
Say something new or assume we’ve already read your diatribe. I like to read all the comments, and repeat comments become annoying.
Hey the Macworld was indeed about Mac. It introduced a new mobile version of OS X!
Some of you people need to get two things: a life and a perspective.
All the gnashing of teeth about Steve “turning his back on the Mac” – get real people. The iPhone (still not totally jazzed about the name) runs Mac OS X, so get your heads out your ego clouds and realize that the Mac will be with us for a long time to come.
Can we please get real? Just because Steve didn’t show Leopard, introduce new MacBooks, or a dozen other things doesn’t mean Apple is suddenly abandoning anything.
Reading the reactions of some of the people here is like watching a 5 year old go off on a whiny screaming rant on Christmas morning because he got a Nintendo Wii instead of a PSP.
News for you people – a few months from now, you can give your credit card to Apple to pay for a new MacBook, and iPhone, iPod shuffle, and Apple TV despite that fact that only the iPhone was truly unveiled today.
Willie G, I whole heartedly agree with you concerning MacOS X and why it may not be licensed to others. One can only dream, though. MacOS X to the masses!
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Freddie the Pig, chill man…. I never said Apple was abandoning its roots. If you at least read what I stated earlier again, you’d see what I was attempting to say, “…the best is yet to come.”
The iPhone is indeed revolutionary. I can’t wait to see Apple’s touch screen laptops.
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I don’t get it. Just because there were no computer announcements, people are disappointed?
I don’t have an iPod, don’t really want one, but it helps Apple, it is a cool item, so it helps me by enabling Apple to make a better computer.
Same with the phone and AppleTV. I don’t need either (ok, I will probably get the phone instead of a laptop) but in the long run, if Apple can make more money, I believe they will be able to do MORE for the computer segment, not less.
Also, I’m thinking they are gonna have a string of products coming out between now and June to keep the Apple name in the headlines leading up to the release of the phone. And that phone will be a big deal. Every other maker is at the drawing board tonight, and that is a nice tribute.
How long before “analyst” start claiming Apple is dropping OS X and switching over to Windows as it focuses more and more on entertainment?
I’m sure I won’t have to hold my breath for long.
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I just finished watching Steve’s keynote and see that you simply can’t introduce many of the features in the new iPhone in a mere fifteen minutes or so. Any attempt to abbreviate the introduction would leave most people thinking, “Big deal, another also ran”. They would walk away failing to realize the enormous potential of the iPhone.
I recall several years ago Steve describing the digital hub. Two of the first pieces of that hub were the iPod and the digital camera. Apple TV and iPhone are more pieces of that very digital hub – all linked together with the Macintosh. Last year at MacWorld, Steve detailed the transition of the Mac from the Power PC to Intel. He made a comment during that keynote that I thought was strange, at that time, coming from a representative of Apple engineering. Of the Power PC architecture, he said that there were some things that they [Apple] couldn’t figure out how to make work correctly with the plans they have for the future. I suspect that the iPhone and Apple TV are but two of the reasons why.
Apple, Inc. is now the new name for Apple Computer. Apple is not abandoning the Macintosh as it is the heart of the digital hub. The name change represents the larger scope of Apple’s reach. Apple is embracing formerly divergent technologies and bringing them together, piece-by-piece. THAT is an enormous task. I am personally finding this to be a fascinating experience and am thankful to have the privilege of watching as all of this comes together. What a masterful piece of work that all of those at Apple are doing and they are accomplishing it with far…far fewer people than Microsoft could ever hope to do!
Be assured that there is more yet to come. We will hear of Leopard and even better Mac hardware soon enough. Sit back and take in the entire picture – don’t just stare at a few spots.
well said, macdaddy.
and omfg, i had such a huge grin on my face watching steve demo the iphone in that keynote. what an awesome device.
i was pretty surprised about apple changing their corporate name, but it does make sense now that they make a wider range of products. i don’t think they’ll be ditching the mac anytime soon. not just one year after the intel transition.