Apple finally put to rest months of speculation by announcing the iPhone today. “I think the iPhone’s going to do very well,” says The Enderle Group’s principal (and only, unless you count his wife) analyst Rob Enderle. “Done right, this could shoot through the cell phone market rather nicely,” he says.
Enderle thinks there will be “some background drama” between Apple and Cisco over the “iPhone” name (see related article below). In typical ludicrous fashion, Enderle describes URGE and Rhapsody as “more advanced” services than Apple’s iTunes Store.
Enderle also thinks “Apple TV” is a better brand for the product than “iTV.” Regarding Apple TV’s potential, “It’s all about content,” Endlere says (even a blind squirrel finds a nut sometimes).
Enderle spoke with MarketWatch’s Tracy Johnke via a cell phone that can’t hold a candle to Apple’s iPhone.
Listen to the audio report here.
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007