MacDailyNews’ coverage of Apple’s Macworld Expo San Francisco keynote presentation by Steve Jobs:

• End of keynote.
• Mayer plays another song…
* Mayer finishes song – thanks Jobs.
• Intros John Mayer who plays live…
• Jobs thanks Apple employees and their families for their support
• Standing ovation
• Jobs quotes Wayne Gretzky, “I skate to where the puck is going to be, not to where it’s been.”
• It’s Apple, Inc. from now on.
• Changing company name! Apple Computer, Inc. is no more
• Apple shooting for 1% share of market = 10 millions phones by 2008 “and we’ll go from there.”
• Sigman exits stage
• Not an Apple MVNO – “multi-year exclusive partnership” with Cingular.
• Stan Sigman, CEO of Cingular, onstage… blah, blah, blah, and blah…
• Apple shares up 8% to $92.42
• Available to buy at Apple or Cingular stores
• Cingular exclusive in U.S.
• Europe by Q4 2007, Asia in 2008
• Ships in June – Jobs: “FCC approval takes 2 months.”
• 4GB iPhone – $499, 8GB – $599
• Palm shares shed 2.6%
• Jobs: “We have filed over 200 patents for all the inventions in iPhone and we intend to protect them.”
• 5 hours battery life, 16 hours for audio…
• Showing iPhone accessories….
• All of the other smartphones don’t look so “smart” now, do they?
• Research In Motion (RIM) shares plummet 6.5%…
• Steve listening to music, Phil calls, music fades out, Phil asks for photo, Steve finds it and emails it to him while talking. Hangs up – music fades back up and resumes playing.
• More iPhone demos with Schiller…
• Jerry Yang – Yahoo! – onstage: wants an Apple iPhone
• Google CEO and Apple board member Eric Schmidt takes stage: “If we merge the companies we can call it Applegoo, but you can actually merge without merging.” Working well together…
• Jobs’ best keynote in many years – audience is mesmerized and amazed…
• AAPL up $4.21, or +4.93%, to $89.68…
• Location aware – with Google Maps, Jobs finds Starbucks nearby and taps to call – orders 4000 lattes – “oops, wrong number” and hangs up – (laughter)
• View multiple webpages – cool effects – Exposé- and CoverFlow-like
• Wow. Just wow. How are they going to make enough to these?
• Zooming on webpages via touch
• Mail on iPhone looks just like Apple Mail – full or split-screen
• Push IMAP email – like Blackberry
• Connects to any POP3 or IMAP email
• Free Yahoo IMAP (and POP) email for all iPhone customers
• Lions and tigers and bears, oh my!
• Safarti web browser
• Dashboard Widgets
• Google Maps – directions, satellite images…
• Photos – portrait and landscape – turn the device and it displays the image correctly – zoom in and out with a touch
• SMS messaging – QWERTY keyboard on touch screen
• Conference calls… Speakerphone mode…
• Demoing working iPhone… “first public iPhone call” to Jon Ive
• Touch your music
• Visual voicemail
• Quad band GMS+Edge, Wi-Fi, Bluetooth
• UI looks amazing
• Apple has reinvented the phone
• Bulit-in speaker
• Video looks high quality – WOW!
• Apple iPhone features two-megapixel camera
• Proximity sensor automatically shuts off screen when you bring it up to your ear
• Ambiant light sensor saves power
• Accelerometer – knows if it’s in landscape or portrait position
• iPod dock connector – headphone jack – device dimensions: 4.5 x 2.4 x 0.46 inches
• Works like magic – no stylus – Multi-Touch – multi-finger gestures
• Fully syncs with iTunes
• Runs desktop class apps – not crippled apps – and full networking
• iPhone runs on Mac OS X – five years ahead of everything…
• Apple shares up 3.5% to $88.48
• Multi-Touch’ technology
• Revolutionary user interface – patented – years in development
• Called “iPhone” – it’s an iPod + mobile phone + internet communicator all in one device
• Internet communicator…
• New revolutionary mobile phone
• Widescreen iPod with touch controls
• introducing 3 revolutionary new products today…
• Next up… Jobs: “This is a day I’ve been looking forward to for two and a half years.”
• $299 – ships next month (Feb.) – taking orders starting today
• You can use the Apple TV’s hard drive or stream them from the computer
• More content demos – TV shows – photos – music…
• RDF in full force…
• Demos movies playing – shows CoverFlow-like menuing
• Shows perfect live streaming movie trailers from Apple.com
• Apple TV works with Apple Remote. Autosynce from one computer.
• “iTV” now named “Apple TV”
• Stream content from up to 5 computers – Intel inside (duh)
• 802.1b,g,n – 720p – 40GB hard drive inside – stores 50 hours of video
• Same form factor – wirelssly transmit audio/video to your TV
• Let’s talk about iTV
• Shows new iPod ad…
• Talks about Zune’s low market share – shows Zune logo going up in flames
• Over 250 movies on iTunes Store now…
• Jobs: iTunes sales NOT slowing – sales are up
• iTunes Store – over 2 billion songs sold – 5m songs per day – 4th largest US music seller – just passed Amazon, Target (#3) is next
• Jobs: “So, 2007 is going to be a great year for the Mac, but this is all we’re going to talk about the Mac today. We’re going to move on to some other things and, over the course of the next several months, we’re roll out some awesome stuff for the Mac. But, for today, we’re gonna move on.” [UPDATED for accuracy after reviewing keynote video.]
• Shows Windows Vista “ad” spoof with Hodgmen – major surgery to upgrade.
• Retails stores – over 50% new to Mac
• Jobs thanks developers…
• Talks about Intel transistion over last year
• Steve Jobs appears onstage
• Announcement: Welcome to Macworld 2007 keynote…