JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that the explosion of MP3 players, driven by Apple’s iPod, has raised awareness and usage of digital music in general in 2006, as detailed in a new report, “US Music Consumer Survey, 2006.”
“Use of playlists has steadily increased, and ripping music has reached a penetration rate of 25 percent,” said David Card, Vice President and Senior Analyst. “Over 60 percent of portable music device users regularly rip music, while 58 percent of iPod users and 44 percent of users of other portable music devices use playlists.”
JupiterResearch surveys have shown a steady increase in the size of consumers’ digital music collections over the past three years. Even so, only 18 percent of online adults with music collections have more than 1,000 songs on their computers.
“Traditional methods of music promotion, such as radio and music videos, remain the leading influences over consumer’s music purchases,” said David Schatsky, President of JupiterKagan. “Music companies should market online broadly to heavy music listeners and spenders.”
The complete findings of this report are immediately available to JupiterResearch clients online at http://www.jupiterresearch.com
