JupiterResearch survey finds Apple iPod has driven digital music awareness

JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that the explosion of MP3 players, driven by Apple’s iPod, has raised awareness and usage of digital music in general in 2006, as detailed in a new report, “US Music Consumer Survey, 2006.”

“Use of playlists has steadily increased, and ripping music has reached a penetration rate of 25 percent,” said David Card, Vice President and Senior Analyst. “Over 60 percent of portable music device users regularly rip music, while 58 percent of iPod users and 44 percent of users of other portable music devices use playlists.”

JupiterResearch surveys have shown a steady increase in the size of consumers’ digital music collections over the past three years. Even so, only 18 percent of online adults with music collections have more than 1,000 songs on their computers.

“Traditional methods of music promotion, such as radio and music videos, remain the leading influences over consumer’s music purchases,” said David Schatsky, President of JupiterKagan. “Music companies should market online broadly to heavy music listeners and spenders.”

The complete findings of this report are immediately available to JupiterResearch clients online at http://www.jupiterresearch.com


  1. I think this is something that may seem obvious but it has made a huge difference to my use. Since I started using iTunes and (to a lesser degree) my ipod when I “switched” a couple of years ago my music consumption has increased dramatically. Both my wife and I now listen to far more music than we ever did before because it is so much more convenient to select something out of the iTunes library than it was to pull out a CD or tape and play. I could count on my hands the number of albums I purchased over the ten years prior to ripping my collection into iTunes. Since then I’ve purchased around 200 albums either as CDs or on-line (from Emusic, 192kb non-DRM’d mp3s!). I had mp3 software for years before but never really made use of it because it seemed like more hassle than it was worth. It seems reasonable to me that many other people would have a similar change in their habits.

  2. I’ve done something most of you will think is weird, but it works for me.

    I’ve been on earth longer than most of you. What I have done is, along with the normal playlists that most others have, I have collected what I think are the top 60 to 120 tunes from each year from 1950 to, so far, 1995. I used lists from all over the internet and obtained my personal favorites from each year.

    Now, when I wish to zone out on music I go to my iTunes time machine, pick a year and listen to a playlist from my past while bathing myself in the many memories that the music of my life conjures up.

    Boy, it sure is good that these postings are anonymous.

  3. By the way, an update on the Zune placement on Amazon.com:

    <center>#76 in the top Electronics Bestsellers.</center>

    Behind an iPod chargers, turntables, headphones and even a spindle of CD-Rs.

    The word to describe the Zune’s success is onomatopoeic: PLOP!

  4. “Apple iPod has driven digital music awareness”?

    Not likely. I had no idea you could purchase music online until there was Zune. You iPod lemmings might find this hard to believe, but Microsoft has created an online store where you can download music and you don’t even need money. If you have points lying around you can use those at Zune Marketplace. Points! So take that lemmings. Maybe someday Apple will get off their ass and create an online store where you can get music. Thing is, Apple will probably charge you money. Suckers.

    I think now you’re going to see an explosion in digital music awareness. It took Microsoft and the Zune Marketplace to put it all together and get it right. Hold onto your seat when you see the masses flocking to Zune Marketplace. Once again Apple is an also-ran, following the leader in Redmond. Better luck next time Apple.

    Welcome to the Social.

  5. Oh, look. Another post from Zune Tang.

    Ha. Ha.

    Boy, I sure do love Zune’s patented wacky parody. He is just a barrel of laughs.

    Yuk yuk.

    I wonder if he will grace our tomorrow with more of his inspired satire.

  6. Big Al — definitely not weird: maybe you should publish your pick list.

    I have a bunch of ‘decade’ folders 1930s -2000s which I like listening to.

    Before iTunes I bought maybe 1-2 tracks/collections a year. Now it’s the same per month, sometimes more.

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