Adobe manager lashes out at loyal Mac-using customers

“Adobe may rue the day it encouraged its product managers to run online blogs from its own site. It seems that the latest musing of product manager John Nack have unleashed a torrent of articles across the net from angry Mac users, annoyed that the company strategy seems inconsistent and worse still John Nack takes direct aim at abusing the very people who pay his salary, Adobe customers,” The Business News Source reports.

BNS reports, “In a final rallying call on his blog Nack makes the following vitriolic comments about the faithful customers (so called zealots) “Maybe I should, but as a die-hard Mac user I feel like someone has to speak a little truth to the Mac community–or rather, to that vocal little group of zealots and forum trolls. So here’s my message for those folks: You’re hurting the Mac platform. You’re hurting the Mac community. You need to crush a little aluminum foil against those antennae of yours, because you’re hurting everyone concerned. You’re making it harder (and less appealing) for people of goodwill to make the effort to support the Mac.”

“If attack were the best form of defense then certainly Nack has mastered this in one fell swoop. For any manager at such a highly visible and branded company as Adobe to be writing such stuff in a public forum is extraordinary to say the least,” BNS writes. “Our advise [sic] to senior management at Adobe is to ‘pull’ the blog and make sure that managers are made to tow the company line, leave PR to the PR specialists, such public ramblings from inexperienced managers surely can only do damage to the company image in the long run.”

Full article here.

MacDailyNews Take: We’d like to see a lot less talk and a lot more action from Adobe as we’re well past sick and tired of running Photoshop in Rosetta, thanks. Just how poorly is Photoshop coded, anyway? Adobe needs a serious attitude adjustment. There’s no excuse for making a large portion of your users – the very users of the platform that made your company, by the way – wait for so long to run your products natively.

Related MacDailyNews articles:
Adobe Soundbooth audio software released as public beta – October 26, 2006
Apple and Adobe at war? – October 06, 2006
Analyst expects Adobe Creative Suite 3 release on May 1, 2007 – October 04, 2006
How long must we wait for Adobe to produce Universal applications for Apple’s Intel-powered Macs? – August 21, 2006
Adobe CS3 sneak peek shown on Apple MacBook Pro as Universal Binary application – May 25, 2006
Cringely: Apple must replace Microsoft Office, buy Adobe Systems for attack on Microsoft to succeed – April 28, 2006
Adobe CEO: Universal version of Photoshop due in spring 2007 – April 21, 2006
Adobe software engineer explains why Photoshop for Intel-based Macs is taking so long – March 24, 2006
Should Apple buy Adobe as leverage against Microsoft? – December 16, 2005
Adobe prefers (and promotes) PCs over Macs – March 24, 2003


  1. Why is it that people get all bent when someone speaks the truth.
    Mac zealots DO hurt the platform. The arrogance they sometimes display and their vile attacks on people via email just polarizes people against their argument.

    Somewhere the people listening to it say, wow, if this is what the Mac community is all about, then I’m not going to try it.
    They stop listening.

    sugar > vinegar

  2. You’re all just plain retards. He is not lashing out, it’s his own view of what Mac users do. And with wankers like you guys “we’re sick and tired of running PS under Rosetta” YOU are making it worse.

  3. Personally I think Nack is right on. While the Mac is a great and superior platform, it does not have to power to make it’s users great and superior. The ones that are jerks are jerks whether they’re on a Mac or a Windows PC.

    Oh yeah, Adobe does need to get their act together and get their product updated. They had a year at least to work with a deveopers kit to get us a Intel native CS2.

  4. Adobe innovates only when Apple lights a fire under its … Final Cut. iMovie…. GrarageBand…

    Adobe expects Apple to innovate by making it easier for Adobe to write cross-platform lowest-common denominator apps… Wake-up and create something for Mac users… worry about the MS users when they clamor for it…

  5. Apple announced the switch to Intel at MWSF 2005. Most assuredly Apple advised its key partners in advance of the public announcement. That means that Adobe (who is being supported by Apple supplied engineers) has had at least 22 months to rewrite for the Intel processor, and most likely has had 25 months (so far).

    That its taken this long (and still is not ready) says a bunch about the documentation and spaghetti like nature of Adobe’s code.

    It would appear that Apple’s switch to Intel did Adobe a favor. It provided an excellent opportunity to clean up their codebase.

  6. John Nack and macromancer are spot on.

    We have a segment of Mac users who bring us all down. All the Mac users I know are cool, normal people but what’s represented on the internet is a loud, obnoxious, immature, fanboy image.

    Some people need to tone it down and stop being so hypersensitive.

  7. “…I feel like someone has to speak a little truth to the Mac community–or rather, to that vocal little group of zealots and forum trolls.”

    What part of “–or rather, to that vocal little group of zealots and forum trolls” don’t you understand?”

    He isn’t commenting on the entire Mac community.

    Well, I’m assuming the entire Mac community aren’t zealots and forum trolls.

    And weren’t people just clamoring for more employee blogs? And now we see one “we” (the hive) don’t agree with, now we want it “rein him in” and “pull the blog”?

    “Adobe needs to provide a simple, consistent and clear strategy or message for the roll-out of its products and stick to it.”

    They haven’t in a decade, why start now?

    I say let the asshloe speak his mind, for all we know it IS the Adobe company line! ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    In reality, Adobe is sh|t. They are forever going to be pirated and eventually Apple will incorporate drawing, layers and pixel editing into their apps and Photoshop will be as moot as MacPaint.

  8. according to Adobe watchers, they make 72% of their profits from PC users. In their position I would not lose any sleep over mac users. sure 28% more would be sweet but no at any cost – I think they know that if Apple can do it they wll compete on the Photoshop field as well

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