“Shares of Avid Technology fell more than 14% on Tuesday, after the company, which makes editing products for digital media, said its audio business was struggling during the third quarter,” R.M. Schneiderman reports for Forbes. “The reason: a sales dip of its Pro Tools HD editing software.”
“In early August, Avid said it would release a version of Pro Tools that is compatible with Apple’s new Intel-based Mac Pro. Avid expected a drop off in its older version of Pro Tools, which is based on Apple’s G5 Macintosh computers,” Schneiderman reports. “On Tuesday, however, the company said in a press release that this slackening has had a greater-than-expected effect due to ‘the significant improvement in the price/performance of the new Intel-based Mac platform.'”
Schneiderman reports, “The Intel Mac Pro version of Pro Tools has been available since Sept. 18, but new orders have not sufficiently offset the sales declines of the older product.”
Full article here.
MacDailyNews Take: So, what are you guys and gals buying instead, Apple’s Logic Pro?