Apple ‘iPhone’ photo a fake, but potential buyers seem real

“The free French newspaper 20 Minutes got its 15 minutes of fame on Tuesday with the publication of a full- page photograph of an iPhone on the day of Apple Computer’s big announcement and the opening of the annual Apple Expo in Paris,” Thomas Crampton reports for International Herald Tribune.

Crampton reports, “Emblazoned with an ambiguous headline roughly translated as ‘Apple’s call,’ and with the photo credited to Apple itself, the page set off a mini- firestorm of Internet rumors and some confusion at the expo. The rumor gained currency in part due to news reports on Monday that Apple had applied to patent a device that would turn the iPod into a smart phone.”

“But the newspaper’s fame turned to infamy when it became clear the photo was a fake and the attribution to Apple was an error,” Crampton reports. “The big announcement turned out to be new iPods and a Disney movie service, and the editor of 20 Minutes apologized. ‘From the reaction in phone calls from readers, the image clearly spoke to the aspirations of what people might want Apple to announce,’ said Frédéric Filloux, executive editor of 20 Minutes.”

“Indeed, Filloux speculated that the mistaken credit may even have come from a journalist’s desire for the product to exist,” Crampton reports. “In fact, the image was produced by the British design agency MDI Digital – which will received credit for it in a correction to be published in Wednesday’s paper, Filloux said.”

Full article here.

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20 Comments

  1. Nice picture, at least this one has number buttons. It actually looks cool. The pic in that shot looks like address book, which of course you would expect a iPhone to have.

    Might give the boys a few ideas……..

  2. Atlanta – ACN:
    I prefer cheese over whine. That should be obvious!

    I’m hoping for a phone with a pull string and spinning scroll wheel that identifies my favorite animal sounds. Stick with the classics.

    “the cow says, “Vista”

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