Microsoft to unveil Zune today

“Microsoft is expected to unveil Zune today, taking the wraps off its bid to challenge Apple’s iPod,” Todd Bishop reports for The Seattle Post-Intelligencer.

MacDailyNews Take: “Bid to challenge Apple’s iPod” makes for a good story, but even Microsoft admits that they will have to spend hundreds of millions, several years on Zune trying to catch Apple iPod+iTunes.

Bishop continues, “The announcement, scheduled for this morning, comes with time ticking down toward the planned launch of the first Zune device in the U.S. this fall. Microsoft also plans to offer a related music service.”

“The announcement comes two days after Apple came out with a revamped line of iPods and launched its own movie-download service. The iPod dominates the market for portable music devices. Until now, Microsoft has tried to compete by providing the underlying software to a variety of device makers,” Bishop reports. “Zune represents a departure from that past strategy, with the company designing the device and music service itself. The company has lined up one of its hardware partners, Toshiba, to manufacture the devices.”

Full article here.

[Thanks to MacDailyNews Reader “Brian M.” for the heads up.]
Fast fact: “Zune” means “futile” in every language on earth.

Related articles:
PC Mag Editor’s Pick: Apple’s new iPod nano – ‘’an excellent product, slim, attractive, easy to use’ – September 14, 2006
CNET Editor’s Pick: Apple’s new 2G iPod nano – ‘sure to be top choice among wide range of users’ – September 14, 2006
Three markets that are different today after Apple’s ‘It’s Showtime’ event – September 13, 2006
Cramer: Apple’s ‘iTV’ all about ease-of-use; Apple shares are going higher – September 13, 2006
Apple + Living Room = Logical Marriage + Boon for Stockholders – September 13, 2006
The Register: Apple event more like ‘No Show’ than ‘Showtime’ – September 13, 2006
The Telegraph: Steve Jobs’ genius making people desire gadgets for which they have absolutely no use – September 13, 2006
The Guardian: Steve Jobs needs ‘a charisma download, Apple risks being left behind’ – September 13, 2006
Mark Cuban: Things that are special about Apple’s announcements – September 13, 2006
Apple’s ‘iTV’ strategy – September 13, 2006
How will Apple’s ‘iTV’ work? – September 13, 2006
The Observer’s iPod FUD: Apple iPod is ‘wilting away before our eyes’ – September 10, 2006
Apple eyes living room market with device codenamed ‘iTV’ – September 12, 2006
Analyst: Apple ‘s iTunes+iPod+iTV model ‘the gold standard for the digital home of the future’ – September 12, 2006
Analyst: Apple ‘s iTunes+iPod+iTV ‘will be hard for other players to match’ – September 12, 2006
Apple gives sneak peek of ‘iTV’ set-top box to debut Q1 2007 (with images) – September 12, 2006
Apple’s QuickTime stream of Steve Jobs special event now live – September 12, 2006
NFL and Apple team up to offer 2006 NFL game highlights via iTunes Store – September 12, 2006

Microsoft sees room in music player market for ‘Zune’ to challenge Apple’s dominant iPod – September 06, 2006
Analyst: Microsoft’s Zune an ‘underwhelming’ repackaged Toshiba Gigabeat; no threat to Apple iPod – August 30, 2006
Microsoft confirms brick-like Zune to be made by Toshiba – August 25, 2006
Microsoft Zune is chunky brick made by Toshiba – August 25, 2006
RUMOR: Microsoft Zune’s user interface revealed in images – August 23, 2006
Details of Microsoft’s Zune interface, features exposed – August 17, 2006
Microsoft to sell single Zune model this fall, rumors of Wi-Fi capability were greatly exaggerated – August 10, 2006
Zune already shedding features? ‘iPod killer’ won’t offer video at launch – August 04, 2006
RealNetworks CEO Glaser a little miffed with Microsoft over Zune – July 28, 2006
Microsoft to spend hundreds of millions, several years on Zune trying to catch Apple iPod+iTunes – July 27, 2006
In wake of Zune announcement, should ex-Microsoft ‘partners’ join iPod ecosystem? – July 27, 2006
Zune: Apple cannot lose. Microsoft cannot win. – July 26, 2006
Analyst: Microsoft partners zune to be the biggest losers – July 25, 2006
In wake of Zune, Microsoft ‘partners’ consider abandoning PlaysForSure – July 25, 2006
Wi-Fi seen limiting battery life on Microsoft’s Zune – July 24, 2006
Why Microsoft’s Zune is doomed to fail – July 24, 2006
Bear Stearns analyst expects Apple to respond to Microsoft’s ‘challenge’ with new iPod innovations – July 24, 2006
Microsoft Zune? They should’ve called it the Microsoft ‘iClod’ – July 24, 2006
Enderle: Microsoft’s ‘iPod killer’ Zune is ‘brilliant strategy’ – July 24, 2006
Microsoft’s so-called ‘iPod killer’ Zune won’t zoom up the charts – July 23, 2006
Microsoft confirms ‘iPod Killer’ plans – July 21, 2006
Microsoft’s rumored ‘iPod killer’ poses little threat to Apple’s domination – July 18, 2006
Microsoft plans Super Bowl ad for ‘iPod killer’ – July 17, 2006
Sounds serious: Microsoft approaches iPod accessory makers for Zune would-be ‘iPod killer’ – July 12, 2006
Microsoft preps complete line of Xbox-branded digital-media products – July 11, 2006
Photo of Microsoft’s ‘iPod killer?’ – July 11, 2006
10 reasons why Microsoft’s ‘iPod killer’ will fail – July 11, 2006
Enderle on what it would take for Microsoft to kill Apple’s iPod – July 10, 2006
Microsoft: ‘iPod killer’ reports based on ‘speculation and rumors’ – July 07, 2006
Can Microsoft hit a fast moving target? Apple likely to debut wireless iPod this year – July 07, 2006
Analysts: Microsoft faces uphill fight to supplant Apple’s iPod+iTunes market dominance – July 07, 2006
Microsoft plans to convert iPod users by replacing iTMS songs with free WMA format songs – July 06, 2006
Microsoft to release wireless ‘iPod killer’ by Christmas to challenge Apple – July 05, 2006
Analyst Wu: Microsoft unlikely to dethrone Apple iPod+iTunes – June 21, 2006
Microsoft preps iPod+iTunes killer – June 19, 2006
Report: Microsoft readying Apple iPod+iTunes rival – June 16, 2006
Microsoft: No iPod killer planned – June 05, 2006
Microsoft, Toshiba, DoCoMo, Victor to develop Japan iPod+iTunes killer – June 02, 2006
MTV-Microsoft URGE music service not targeting iPod, iTunes users; Real CEO PlayedForSure? – December 13, 2005

More blood on Apple iPod’s Click Wheel: Dell’s ‘DJ Ditty’ flash-based MP3 player is dead – August 22, 2006
More blood on Apple iTunes Music Store’s play button: MyCokeMusic is dead – June 20, 2006
More blood on Apple iPod’s Click Wheel: iRiver gives up on digital media player market – May 23, 2006
More blood on Apple iPod’s Click Wheel: Sony’s Walkman Bean is cooked – February 13, 2006
More blood on Apple iPod’s Click Wheel: Dell dumps ‘DJ’ hard-drive MP3 player line – February 04, 2006
More blood on Apple iPod’s Click Wheel: iRiver pulling out of Europe? – February 01, 2006
More blood on Apple iPod’s Click Wheel: Thomson gives up on MP3 player, CE markets – December 12, 2005
More blood on Apple iPod’s Click Wheel: BenQ withdraws from MP3 player markets – November 28, 2005
More blood on Apple iPod’s Click Wheel: Olympus halts production of portable digital music players – November 09, 2005
More blood on Apple iPod’s Click Wheel: Rio is dead – August 26, 2005
Apple’s iPod has blood on its Click Wheel: Virgin Electronics is dead – March 08, 2005
Apple’s iTunes Music Store has blood on its play button: BuyMusic.com is dead – March 28, 2004

41 Comments

  1. What, no week-in-advance invitations to the media??!?!?? These guys in Redmond need to get a clue about successful marketing if they are ever going to make it in this world….oh wait, that’s right, who needs marketing when you have monopoly power behind you. Never mind.

  2. I love the spin they put on these news items –

    “The company has lined up one of its hardware partners, Toshiba, to manufacture the devices.”

    What it should read is-

    “Microsoft have gotten Toshiba to tart up their failed Gigabeat player by dressing it up in an iPodesque-but-not-as-stylish party frock and re-branding it as Zune”

    C’mon guys – lets have some honesty here!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.