Apple has debuted three new ads from the company’s “Get a Mac” campaign:
“Trust Mac” – Windows PC tries disguise in attempt to evade spyware and viruses. Mac doesn’t need to do anything:
“Accident” – Apple’s Mac OS X isn’t just safer than a Windows PC, portable Macs themselves are safer, too:
“Angel/Devil” – Windows PC fights inner demon upon being presented an iPhoto book created on a Mac:
See the ads in clean QuickTime in your choice of sizes via Apple.com here: http://www.apple.com/getamac/ads/
Related articles:
Nearly 20 more ‘Get a Mac’ TV spots ready to roll – August 11, 2006
Apple’s ‘Get a Mac’ ads too harsh? – July 31, 2006
Expert panel critiques Apples’ new ‘Get a Mac’ ad TV campaign – May 15, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006
corporate entities have feelings!?!?!!?
Where??!! Are they taking resumes?!?!?!?!?!
I like the “Spy” PC add. The Mac guy looks like he’s about to bust out laughing.
“corporate entities have feelings!?!?!!?”
My point exactly.
These KICK ASS! Go Steve Go!
Too freakin’ funny!
Love ’em!
Buy a clue PC prisoners!
MDN magic word:
“building”
As in Building our marketshare!
Anyone of you please type what these three ads said for us?
I am a hard core mac user and use mac since 1984. I am sad that Apple didn’t add caption to all of these ads but I really want to know what they said on tv.
I would share the news with my Deaf Mac group and we will make sure your name is recognized in our community.
thanks
Me!!
Eric24601:
What rock do you live under? In case you have forgotten, Britian’s Prime Minister is US President George Bush Jr.’s only friend in the world. (And since you probably forgot your geography, Britian is a large part of the UK.)
Are you a Yank? No, you are a Jerk.
MW=analysis – Well they had it half right.
The truth always hurts for those other guys.
Ratty: I think the gloves are beginning to come off here in the UK too. Examples include NPower (I think) sticking it to British Gas on TV (OK, it’s Chinese Whispers, and it comes out as ‘Grittish Bass’), some UK butter manufacturer has a go at Anchor Butter (all the way from New Zealand), and just about everyone has it in for BT Broadband. ‘The times they are a-changin’ We Brits would LOVE the Apple ads!
“I am a hard core mac user and use mac since 1984. I am sad that Apple didn’t add caption to all of these ads but I really want to know what they said on tv.
I would share the news with my Deaf Mac group and we will make sure your name is recognized in our community.”
I’m not deaf, but I sent Apple a very sharply worded email about their lack of CC on their ads- I totally agree this is a grievous mistake, and quite blatantly denies a good amount of market- as Apple OS and hardware is very friendly to both the hearing- and the sight-impaired.
Maybe this time they’ll listen.
you don’t know the history of deaf people… I do.
You know absolutely nothing, Tom Cruise (the real one).
These are funny:
These are funny:
Karl Rove teaches us to attack the strengths of one’s adversary. Well, this is great. Great attacks. Can’t wait for Apple to attack the strengths of Vista if it should ever market.
The first ads were lame. These are even more lame. Apple can probably continue this trend and make the next batch lamer still.
Frankly the funniest “get a mac” ads are the dozens of spoofs.