Apple has debuted three new ads from the company’s “Get a Mac” campaign:
“Trust Mac” – Windows PC tries disguise in attempt to evade spyware and viruses. Mac doesn’t need to do anything:
“Accident” – Apple’s Mac OS X isn’t just safer than a Windows PC, portable Macs themselves are safer, too:
“Angel/Devil” – Windows PC fights inner demon upon being presented an iPhoto book created on a Mac:
See the ads in clean QuickTime in your choice of sizes via Apple.com here: http://www.apple.com/getamac/ads/
Related articles:
Nearly 20 more ‘Get a Mac’ TV spots ready to roll – August 11, 2006
Apple’s ‘Get a Mac’ ads too harsh? – July 31, 2006
Expert panel critiques Apples’ new ‘Get a Mac’ ad TV campaign – May 15, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006
Good stuff.
Hope they felt that!
I love them !
Any doubt the gloves are off now? Nope…
Trust and Accident are funny. Gotta love the little touch of having the MagSafe pop out at the end.
MW = The ads should boost SALES
The next ad they need to do is have PC dress up in Mac’s clothing and have Mac ask why PC is dressed just like him. Then PC would talk about windows Vista coming out and how much it’s like OSX. And then have Mac ask where the rest of the outfit is and have PC turn around and have the entire backside of the outfit missing. heh
Too easy
Mac got a shave. Cool – it was about time!
Mac Guy probably had to shave for his movie “Accepted”… Wanna see something REALLY scary? Apple is quoting Paul Thu-row-up on their “Next Year’s OS Today” page (http://www.apple.com/getamac/macosx.html). Check about a third of the way down the page on the right side below sidebars.
Magic Word “whether” as is “the whether here in Maine is rainy”
Hey Windows fanboys! SUCK IT!
Hilarious! I love that “Trust Mac” commercial.
“Trust Mac” made me laugh.
I wonder if these will inspire as much vitriol and froth as the previous batch
Where’s the OS?
Why don’t Apple show off Mac OS X?
Why doesn’t Apple show it while it has a chance before VISTA comes out?
Is Apple afraid to promote Mac OS X? Making too much money fooling PC owners into buying a Mac to run Windows?
I took a dump in Steve Ballmer’s office john today, I made sure I missed.
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What does this mean, I got it form Apple’s site:
“Plus, since Apple designs and tests the operating system and new hardware at the same time, the company can optimize software and hardware to work well together. That means on such well-designed hardware, that MacBook Pro runs even some Windows software faster than PCs themselves, according to third party results. (They’re able to get these results with beta software from the next version of Mac OS X, Leopard. Apple Computer does not sell or support Microsoft Windows.)”
Uhhhh…..beta software from Leopard? Is this vitualization methinks?
And erad the way they have written everything under the GetAMac campaign, more targeted at Microsoft than ever, they are definitely not pulling punches anymore. It’s going to be a good Xmas for Apple.
http://www.apple.com/getamac/fast.html
Something is coming tommorow….
and I won’t tell.
Actually I did tell but nobody was listening.
Go back a few posts in previous threads and you’ll find it.
Spit it out man no time for such B.S.
“Why don’t Apple show off Mac OS X?
Why doesn’t Apple show it while it has a chance before VISTA comes out?
“
It’s not an informercial, its called advertising and branding.
These ads convey complex concepts in a simple manner, which is what you need when you only have 30 seconds.
I’ve never understood this desire to try to cram all this OS info into a 30 second spot. Things are moving forward just fine. Let the ad pros do their jobs.
Could the angel in ‘Angel / Devil’ be a PC running OSX? is something about to happen????
Plus, since Apple designs and tests the operating system and new hardware at the same time, the company can optimize software and hardware to work well together. That means on such well-designed hardware, that (like the) MacBook Pro runs even (it even runs) some Windows software faster than PCs themselves, according to third party results. (They’re able to get these results with beta software from the next version of Mac OS X, Leopard. Apple Computer does not sell or support Microsoft Windows.)
This is a grammatical error that slipped out past the proof reader. It sure seems like Leopard will run Windows apps natively.
Of course it wont’ run Vista apps, but Vista is not due to be released until next year. Which means Apple could sell a lot of Mac’s if people are led to believe they can run their Windows apps in Mac OS X.
Will Apple get Leopard out soon enough before the holidays?
And you thought I was Sputnik.
he posted earlier today that the ipod is coming out tomorrow in a 16×9 format…
we’ll see secret agent man
Macromancer….
turn your sarcasm meter on. redmondboy is subtly making fun on winfanboys….
lol i cant stop watchin too funny
ipod with ichat built in with oled projection buttons, and opticle sensors built in the touch screen for predictive contextual menus. full screen on one side, phone interface on the other side. 60GB $299 80GB $399
tt,
Yeah. Right. I’ll believe that when William Shatner wins an Oscar.
The scuttlebutt on Madison Avenue is that Apple has been making significant ad buys on TV in the Holiday season, much higher than last year. Last year it was all iPod. Apple is finally marketing the Mac again and they have something coming up for this Christmas. You can speculate, but all that ad time is expensive and they will be pushing something very hard.
==
“Yeah. Right. I’ll believe that when William Shatner wins an Oscar.”
==
You..LIKE…meeee…youREALLY…LIIIKEme…
Ahead, warp factor 5, Mr. Sulu…
The Beta software from Leopard is Boot Camp. Simple as that.
Come on William Shatner!
Peace.
“The Beta software from Leopard is Boot Camp. Simple as that.”
What do you mean? leopard will have bootcamp for windows, so you can make a bootcamp boot disk containing OSX for your PC…. sounds like a winner to me,,
I hope its released the same day as my iChatpod
cool ads. the only people who will actually take offense to them are either the people who get paid to put those “groucho glasses” on peoples’ windows PCs, or hardcore gamer d00dz0rz.
they’ll just be all like “uh whatever macz d0n’t run gamez @nd wtf no SLI gf7900!?they suxx0rz!!!!111!one!!!11!!1”
and we’ll, of course, point out to them that mac os x has a built-in dictionary and spell-checker. =)
more and more people are finding macs to be a better solution for their needs. i’ve convinced several people to get a mac, and i know many here have done the same. slowly but surely, the mac is gaining ground.
Apple wouldn’t launch new iPods without inviting the media to a special event.
OSX FOR PCs!
we must DEMAND a better OS, damnit Apple give it to us.
You know you want to, it will crush MS, and it will compete well with big box machines, anyone wanting a “name brand” will buy an Apple, and everyone else will install it on parts from a mom and pop store.. think about it, it must be done.
“Apple wouldn’t launch new iPods without inviting the media to a special event.”
Well, I wouldn’t go that far, but the wouldn’t do any significant changes to an iPod without an event.
As I’ve said before, you might see an 8GB iPod nano.
“loosen your neck tie every once and a while; have a little fun.”
I’m still waiting for the ad that shows a close up of a kid being nagged by his father to hand over the computer (while playing Kidpix or whatever), then the dad gets on the Mac and fast user switches to his screen (while the camera pans out) to reveal his control screen at the Virginia Tech Mac supercomputer cluster (or COLSA or whatever). Wouldn’t take 30 seconds to demo the greatness and beauty of the OS X.
True … by “new” I meant redesigned models rather than just minor bumps to capacity etc.
Very clever ads, all three.
The spyware ad is probably the funniest, and kudos to the writers for taking a difficult concept and making it super simple (like the networking ad).
Every second counts, and every word is carefully used. The end is especially poignant, the fact that despite all the disguising a simple (human like) slip-up is all that’s needed to give the game away.
“you never saw me!” “… never saw who…?” “me, PC…aah!”
@ tt
Just buy a Mac. Today’s Macs are PCs too, just better.
If you haven’t yet figured it out, Macs have earned their reputation because of:
software + hardware = elegance
Apple is able to control both to ensure the end experience is awesome. Windows is such a mess because it has to support umteen million different hardware configurations. Quite a feat, mind you, but also limiting since MS doesn’t have control over the hardware like Apple does.
Ok I really like the adds but boy is there going to be a lot of crow to eat WHEN we get a virus, it’s only a matter of time. Ok and when that happens can Apple be sued?
“Fun, we tried that once. It was nothing but pain and frustration.” -PC (devil)
I love that line.
~M
The adverts are great – but I’ve yet to see one screened on UK TV. In fact, I can’t remember the last time I saw an Apple advert of any sort on UK TV.
Same as Kinghorn. The adverts are great but I’ve yet to see one screened on any portuguese TV channel. Apple TV marketing in Portugal is… zero. 🙁
WHEN we get a virus, it will be ONE vs. ONE HUNDRED AND FOURTEEN THOUSAND. And it will be patched successfully, effectively and immediately. And no, you won’t be able to sue anyone.
Apple would sell more Macs if they’d show what OS X actually looks like. When Vista is released next year, Windows users are gonna fall in love with it just because it looks better than XP. They don’t care about OS X, especially since they don’t know what it looks like.
Yep the gloves are off and have been replaced with brass knuckles.
Photobook…absolutely hilarious.
The reason the ads don’t run in the UK are because you can’t do this kind of comparison in the UK. You can advertise things by saying our stuff is great. You can’t say our stuff is better than their stuff.
Re-introducing the PC. Mac OS X Leopard.
“You can advertise things by saying our stuff is great. You can’t say our stuff is better than their stuff.”
That’s pretty damn sad. People are even worried about hurting the feelings of a corporate entity now.
“The reason the ads don’t run in the UK are because you can’t do this kind of comparison in the UK. You can advertise things by saying our stuff is great. You can’t say our stuff is better than their stuff.”
OK, it goes like this:
• MAC: Hello, I’m a Mac
• PC: Hello, I’m a PC
• MAC: I come with iLife which can do all shorts of great things. [blah blah blah…] Anything to add PC?
• PC: No.
UK sucks ass
corporate entities have feelings!?!?!!?
Where??!! Are they taking resumes?!?!?!?!?!
I like the “Spy” PC add. The Mac guy looks like he’s about to bust out laughing.
“corporate entities have feelings!?!?!!?”
My point exactly.
These KICK ASS! Go Steve Go!
Too freakin’ funny!
Love ’em!
Buy a clue PC prisoners!
MDN magic word:
“building”
As in Building our marketshare!
Anyone of you please type what these three ads said for us?
I am a hard core mac user and use mac since 1984. I am sad that Apple didn’t add caption to all of these ads but I really want to know what they said on tv.
I would share the news with my Deaf Mac group and we will make sure your name is recognized in our community.
thanks
Me!!
Eric24601:
What rock do you live under? In case you have forgotten, Britian’s Prime Minister is US President George Bush Jr.’s only friend in the world. (And since you probably forgot your geography, Britian is a large part of the UK.)
Are you a Yank? No, you are a Jerk.
MW=analysis – Well they had it half right.
The truth always hurts for those other guys.
Ratty: I think the gloves are beginning to come off here in the UK too. Examples include NPower (I think) sticking it to British Gas on TV (OK, it’s Chinese Whispers, and it comes out as ‘Grittish Bass’), some UK butter manufacturer has a go at Anchor Butter (all the way from New Zealand), and just about everyone has it in for BT Broadband. ‘The times they are a-changin’ We Brits would LOVE the Apple ads!
“I am a hard core mac user and use mac since 1984. I am sad that Apple didn’t add caption to all of these ads but I really want to know what they said on tv.
I would share the news with my Deaf Mac group and we will make sure your name is recognized in our community.”
I’m not deaf, but I sent Apple a very sharply worded email about their lack of CC on their ads- I totally agree this is a grievous mistake, and quite blatantly denies a good amount of market- as Apple OS and hardware is very friendly to both the hearing- and the sight-impaired.
Maybe this time they’ll listen.
you don’t know the history of deaf people… I do.
You know absolutely nothing, Tom Cruise (the real one).
These are funny:
These are funny:
Karl Rove teaches us to attack the strengths of one’s adversary. Well, this is great. Great attacks. Can’t wait for Apple to attack the strengths of Vista if it should ever market.
The first ads were lame. These are even more lame. Apple can probably continue this trend and make the next batch lamer still.
Frankly the funniest “get a mac” ads are the dozens of spoofs.