Apple has debuted three new ads from the company’s “Get a Mac” campaign:
“Trust Mac” – Windows PC tries disguise in attempt to evade spyware and viruses. Mac doesn’t need to do anything:
“Accident” – Apple’s Mac OS X isn’t just safer than a Windows PC, portable Macs themselves are safer, too:
“Angel/Devil” – Windows PC fights inner demon upon being presented an iPhoto book created on a Mac:
See the ads in clean QuickTime in your choice of sizes via Apple.com here: http://www.apple.com/getamac/ads/
Related articles:
Nearly 20 more ‘Get a Mac’ TV spots ready to roll – August 11, 2006
Apple’s ‘Get a Mac’ ads too harsh? – July 31, 2006
Expert panel critiques Apples’ new ‘Get a Mac’ ad TV campaign – May 15, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006
The Beta software from Leopard is Boot Camp. Simple as that.
Come on William Shatner!
Peace.
“The Beta software from Leopard is Boot Camp. Simple as that.”
What do you mean? leopard will have bootcamp for windows, so you can make a bootcamp boot disk containing OSX for your PC…. sounds like a winner to me,,
I hope its released the same day as my iChatpod
cool ads. the only people who will actually take offense to them are either the people who get paid to put those “groucho glasses” on peoples’ windows PCs, or hardcore gamer d00dz0rz.
they’ll just be all like “uh whatever macz d0n’t run gamez @nd wtf no SLI gf7900!?they suxx0rz!!!!111!one!!!11!!1”
and we’ll, of course, point out to them that mac os x has a built-in dictionary and spell-checker. =)
more and more people are finding macs to be a better solution for their needs. i’ve convinced several people to get a mac, and i know many here have done the same. slowly but surely, the mac is gaining ground.
Apple wouldn’t launch new iPods without inviting the media to a special event.
OSX FOR PCs!
we must DEMAND a better OS, damnit Apple give it to us.
You know you want to, it will crush MS, and it will compete well with big box machines, anyone wanting a “name brand” will buy an Apple, and everyone else will install it on parts from a mom and pop store.. think about it, it must be done.
“Apple wouldn’t launch new iPods without inviting the media to a special event.”
Well, I wouldn’t go that far, but the wouldn’t do any significant changes to an iPod without an event.
As I’ve said before, you might see an 8GB iPod nano.
“loosen your neck tie every once and a while; have a little fun.”
I’m still waiting for the ad that shows a close up of a kid being nagged by his father to hand over the computer (while playing Kidpix or whatever), then the dad gets on the Mac and fast user switches to his screen (while the camera pans out) to reveal his control screen at the Virginia Tech Mac supercomputer cluster (or COLSA or whatever). Wouldn’t take 30 seconds to demo the greatness and beauty of the OS X.
True … by “new” I meant redesigned models rather than just minor bumps to capacity etc.
Very clever ads, all three.
The spyware ad is probably the funniest, and kudos to the writers for taking a difficult concept and making it super simple (like the networking ad).
Every second counts, and every word is carefully used. The end is especially poignant, the fact that despite all the disguising a simple (human like) slip-up is all that’s needed to give the game away.
“you never saw me!” “… never saw who…?” “me, PC…aah!”
@ tt
Just buy a Mac. Today’s Macs are PCs too, just better.
If you haven’t yet figured it out, Macs have earned their reputation because of:
software + hardware = elegance
Apple is able to control both to ensure the end experience is awesome. Windows is such a mess because it has to support umteen million different hardware configurations. Quite a feat, mind you, but also limiting since MS doesn’t have control over the hardware like Apple does.
Ok I really like the adds but boy is there going to be a lot of crow to eat WHEN we get a virus, it’s only a matter of time. Ok and when that happens can Apple be sued?
“Fun, we tried that once. It was nothing but pain and frustration.” -PC (devil)
I love that line.
~M
The adverts are great – but I’ve yet to see one screened on UK TV. In fact, I can’t remember the last time I saw an Apple advert of any sort on UK TV.
Same as Kinghorn. The adverts are great but I’ve yet to see one screened on any portuguese TV channel. Apple TV marketing in Portugal is… zero. 🙁
WHEN we get a virus, it will be ONE vs. ONE HUNDRED AND FOURTEEN THOUSAND. And it will be patched successfully, effectively and immediately. And no, you won’t be able to sue anyone.
Apple would sell more Macs if they’d show what OS X actually looks like. When Vista is released next year, Windows users are gonna fall in love with it just because it looks better than XP. They don’t care about OS X, especially since they don’t know what it looks like.
Yep the gloves are off and have been replaced with brass knuckles.
Photobook…absolutely hilarious.
The reason the ads don’t run in the UK are because you can’t do this kind of comparison in the UK. You can advertise things by saying our stuff is great. You can’t say our stuff is better than their stuff.
Re-introducing the PC. Mac OS X Leopard.
“You can advertise things by saying our stuff is great. You can’t say our stuff is better than their stuff.”
That’s pretty damn sad. People are even worried about hurting the feelings of a corporate entity now.
“The reason the ads don’t run in the UK are because you can’t do this kind of comparison in the UK. You can advertise things by saying our stuff is great. You can’t say our stuff is better than their stuff.”
OK, it goes like this:
• MAC: Hello, I’m a Mac
• PC: Hello, I’m a PC
• MAC: I come with iLife which can do all shorts of great things. [blah blah blah…] Anything to add PC?
• PC: No.
UK sucks ass